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AKAMAI CASE STUDY




 OZSALE drives customer satisfaction and business
 growth with Akamai Aqua Ion and Aqua Ion Mobile


“Akamai’s Aqua Ion solution has helped us to establish a site experience that is second
 to none. With Akamai we were able to improve performance for our Australian users
 by over 130% and as a result we’ve been able to generate more online revenue and
 reduce operational costs” — Gavin Cliffe, CTO, Ozsale.


 The Overview
 Operating from Australia, New Zealand, Singapore, Malaysia and Thailand, OZSALE is a        COMPANY
 members-only online shopping club, and the doorway to affordable designer fashion from      OZSALE
 around the world. Today it is widely recognised as a leading shopping hub and one of        http://www.OZSALE.com.au
 the strongest online brands in Australia with 7 million members and a forecast to double    INDUSTRY
 its revenues in 2013. Whether it is improving website performance, or mobile delivery,      Retail
 OZSALE is dedicated to ensuring a premium online customer service.
                                                                                             SOLUTION
 The Situation                                                                                   AQUA WEB SOLUTIONS
 Being a pure play online retailer and recognised as a leader in its field, the performance            – Aqua Ion
 and resilience of the online shopping platform was absolutely critical to OZSALE. The
                                                                                                      – Aqua Ion Mobile
 company was challenged to maintain performance during peak sale events that were
 occurring multiple times per day and was looking to find a solution that increased scale     PROFESSIONAL SERVICES
 and performance on desktop, mobile, and tablets regardless of demand.                       KEY IMPACTS
 The Goal                                                                                     Increased scalability during sales events
 OZSALE needed to meet four key requirements to support its objectives:                       Growth of revenue and reduced
                                                                                              technical costs
    Ensure 100% uptime – The company needed a solution that enabled it to scale
    on demand to deliver its site without fail, during peak sale times.                       Improved performance across mobile
                                                                                              and tablet devices
    A platform for growth – OZSALE needed a flexible and agile solution
    to support business expansion                                                             Improved performance for primary sales
                                                                                              market by over 130%
    Improve performance – OZSALE needed to deliver the best performance possible
    for all shoppers, within Australia. OZSALE also had a goal of expanding the business      Saved time on operational and
    to the entire Asia Pacific region and were looking for a cost effective solution.          technical activities
    Address the complexity of delivery to mobile devices – The proliferation of
    online activity on mobile devices meant that OZSALE needed to deliver an end-to-end
    customer experience that was flawless across desktop, mobile and tablet.
 Why Akamai
 Ensure 100% uptime of the Akamai Platform
 OZSALE’s regular sale events would drive huge demand and stress the application causing
 outages and downtime resulting in lost revenue. By enabling Akamai Aqua Ion, OZSALE
 are able to scale on demand and support increased sale size and frequency with certainty.
 Gavin Cliffe, CTO, said: “Only three years ago we ran two campaigns per day and
 immediately after implementing Aqua Ion we were able to run three and then scaled up
 from there very quickly. Akamai has been a business growth enabler by helping us grow
 our revenue while keeping costs in check. We no longer have limits and run tens of sales
 per day in multiple countries.”
OZSALE                                                                                                                                                                                     AKAMAI CASE STUDY




A platform for growth                                                                                        Useability on Multiple Platforms
Since implementing Akamai’s Aqua Ion solution OZSALE have                                                    The explosion of mobile technology, more specifically, online
been able to expand their business in to new markets in Asia and                                             shopping through mobile and tablet pressed to manage rising
complete acquisitions with minimal technical effort and avoid                                                expectations for web responsiveness, rich content, and support
additional infrastructure investment. Mr Cliffe said “The flexibility                                         for mobile devices. To do this, the company also selected Akamai’s
and agility of the Akamai solution has allowed OZSALE to open                                                Aqua Ion mobile, which introduced an entirely new and advanced
up new markets including New Zealand, Singapore, Malaysia and                                                way for organisations to perfect performance across a wide range
Thailand without deploying additional infrastructure. Additionally                                           of situations, specifically devices and network connections. “Having
we acquired a competitor, Buyinvite, and Akamai provided us with                                             seen the benefits that Akamai provided to our desktop users we
the agility to migrate them to our core solution in only 8 weeks and                                         realised that deploying Akamai’s Aqua Ion Mobile solution would be
without the need for additional technology investment.”                                                      essential to ensure the success of our mobile sites and applications.”
Boosting Site Performance                                                                                    Realising Immediate Benefits
Since its introduction to the online market, OZSALE understood the                                           OZSALE saw immediate improvement, hitting $1.3 million in
importance of delivering a stellar web experience. In addition, the                                          revenue in just 24 hours. A total of 50, 000 items were sold at a
company’s regular sale events meant the site needed to keep up                                               rate of one item per 1.7 seconds, with 30% of transactions made
with customer demand and increased activity on the page. To ensure                                           via mobile, including apps. “The amazing influx of new customers
the optimal site functionality for existing and prospective customers,                                       is a testament to the effectiveness and value of Akamai’s solutions.
OZSALE selected Akamai’s Aqua Ion to optimize Web site speed and                                             The combination of Aqua Ion, Aqua Ion Mobile and expert advice
performance. With this solution in place, OZSALE has been able                                               from Akamai Professional Services means that we can continue to
to satisfy customer expectations and keep shoppers coming back                                               deliver an experience that meets site visitor expectations even under
to its site.                                                                                                 extremely high demand. For example, we can handle peak users
                                                                                                             demand from sales, promotions and even flash traffic from industry
“Akamai’s Aqua Ion solution has helped us to establish a site
                                                                                                             events such as Cyber Monday and Click Frenzy.”
experience that is second to none. With Akamai we were able to
improve performance for our Australian users by over 130% and
as a result we’ve been able to generate more online revenue and
reduce operational costs,” explains Mr. Cliffe.




About OZSALE
OZSALE.com.au was founded in January 2006 by Jamie Jackson and now has over 250 employees. OZSALE is now part of the APAC Sale Group which reaches more than 7 million
people via its local website properties in Australia (www.ozsale.com.au & www.buyinvite.com.au), New Zealand (www.nzsale.co.nz & www.buyinvite.co.nz), Singapore (www.
singsale.com.sg), Malaysia (www.mysale.my) and Thailand (www.thaisale.co.th). The sites attract 8 million visits per month. OZSALE and NZSALE were the first private shopping
clubs in their respective markets. All sites offer a variety of goods across fashion, accessories, health, beauty, footwear, childrenswear, homewares, gifts and toys. Sales last between
3 and 5 days and are accessible only to members. Membership is free.




Akamai® is the leading cloud platform for helping enterprises provide secure, high-performing user experiences on any device, anywhere. At the core of the company’s solutions
is the Akamai Intelligent Platform™ providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting
the increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud. To learn more about how Akamai is accelerating the
pace of innovation in a hyperconnected world, please visit www.akamai.com and follow @Akamai on Twitter.

Asia Pacific Headquarters                        1 Raffles Place, #16 – 61 One Raffles Place, Singapore 048616                                     Tel +65.6593.8700                      Fax +65.6593.8799
European Headquarters                           Pfingstweidstrasse 60, 8005, Zurich, Switzerland                                                 Tel +41.43.210.91.00                   Fax +41.43.210.91.01
North American Headquarters                     8 Cambridge Center, Cambridge, Massachusetts, United States 02142                               Tel +1.617.444.3000                    Fax +1.617.444.3001



©2012 Akamai Technologies, Inc. All Rights Reserved. Reproduction in whole or in part in any form or medium without express written permission is prohibited. Akamai and the Akamai wave logo are registered
trademarks. Other trademarks contained herein are the property of their respective owners. Akamai believes that the information in this publication is accurate as of its publication date; such information is subject
to change without notice.

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Ozsale & Akamai Improve Mobile Shopping Site Performance

  • 1. AKAMAI CASE STUDY OZSALE drives customer satisfaction and business growth with Akamai Aqua Ion and Aqua Ion Mobile “Akamai’s Aqua Ion solution has helped us to establish a site experience that is second to none. With Akamai we were able to improve performance for our Australian users by over 130% and as a result we’ve been able to generate more online revenue and reduce operational costs” — Gavin Cliffe, CTO, Ozsale. The Overview Operating from Australia, New Zealand, Singapore, Malaysia and Thailand, OZSALE is a COMPANY members-only online shopping club, and the doorway to affordable designer fashion from OZSALE around the world. Today it is widely recognised as a leading shopping hub and one of http://www.OZSALE.com.au the strongest online brands in Australia with 7 million members and a forecast to double INDUSTRY its revenues in 2013. Whether it is improving website performance, or mobile delivery, Retail OZSALE is dedicated to ensuring a premium online customer service. SOLUTION The Situation AQUA WEB SOLUTIONS Being a pure play online retailer and recognised as a leader in its field, the performance – Aqua Ion and resilience of the online shopping platform was absolutely critical to OZSALE. The – Aqua Ion Mobile company was challenged to maintain performance during peak sale events that were occurring multiple times per day and was looking to find a solution that increased scale PROFESSIONAL SERVICES and performance on desktop, mobile, and tablets regardless of demand. KEY IMPACTS The Goal Increased scalability during sales events OZSALE needed to meet four key requirements to support its objectives: Growth of revenue and reduced technical costs Ensure 100% uptime – The company needed a solution that enabled it to scale on demand to deliver its site without fail, during peak sale times. Improved performance across mobile and tablet devices A platform for growth – OZSALE needed a flexible and agile solution to support business expansion Improved performance for primary sales market by over 130% Improve performance – OZSALE needed to deliver the best performance possible for all shoppers, within Australia. OZSALE also had a goal of expanding the business Saved time on operational and to the entire Asia Pacific region and were looking for a cost effective solution. technical activities Address the complexity of delivery to mobile devices – The proliferation of online activity on mobile devices meant that OZSALE needed to deliver an end-to-end customer experience that was flawless across desktop, mobile and tablet. Why Akamai Ensure 100% uptime of the Akamai Platform OZSALE’s regular sale events would drive huge demand and stress the application causing outages and downtime resulting in lost revenue. By enabling Akamai Aqua Ion, OZSALE are able to scale on demand and support increased sale size and frequency with certainty. Gavin Cliffe, CTO, said: “Only three years ago we ran two campaigns per day and immediately after implementing Aqua Ion we were able to run three and then scaled up from there very quickly. Akamai has been a business growth enabler by helping us grow our revenue while keeping costs in check. We no longer have limits and run tens of sales per day in multiple countries.”
  • 2. OZSALE AKAMAI CASE STUDY A platform for growth Useability on Multiple Platforms Since implementing Akamai’s Aqua Ion solution OZSALE have The explosion of mobile technology, more specifically, online been able to expand their business in to new markets in Asia and shopping through mobile and tablet pressed to manage rising complete acquisitions with minimal technical effort and avoid expectations for web responsiveness, rich content, and support additional infrastructure investment. Mr Cliffe said “The flexibility for mobile devices. To do this, the company also selected Akamai’s and agility of the Akamai solution has allowed OZSALE to open Aqua Ion mobile, which introduced an entirely new and advanced up new markets including New Zealand, Singapore, Malaysia and way for organisations to perfect performance across a wide range Thailand without deploying additional infrastructure. Additionally of situations, specifically devices and network connections. “Having we acquired a competitor, Buyinvite, and Akamai provided us with seen the benefits that Akamai provided to our desktop users we the agility to migrate them to our core solution in only 8 weeks and realised that deploying Akamai’s Aqua Ion Mobile solution would be without the need for additional technology investment.” essential to ensure the success of our mobile sites and applications.” Boosting Site Performance Realising Immediate Benefits Since its introduction to the online market, OZSALE understood the OZSALE saw immediate improvement, hitting $1.3 million in importance of delivering a stellar web experience. In addition, the revenue in just 24 hours. A total of 50, 000 items were sold at a company’s regular sale events meant the site needed to keep up rate of one item per 1.7 seconds, with 30% of transactions made with customer demand and increased activity on the page. To ensure via mobile, including apps. “The amazing influx of new customers the optimal site functionality for existing and prospective customers, is a testament to the effectiveness and value of Akamai’s solutions. OZSALE selected Akamai’s Aqua Ion to optimize Web site speed and The combination of Aqua Ion, Aqua Ion Mobile and expert advice performance. With this solution in place, OZSALE has been able from Akamai Professional Services means that we can continue to to satisfy customer expectations and keep shoppers coming back deliver an experience that meets site visitor expectations even under to its site. extremely high demand. For example, we can handle peak users demand from sales, promotions and even flash traffic from industry “Akamai’s Aqua Ion solution has helped us to establish a site events such as Cyber Monday and Click Frenzy.” experience that is second to none. With Akamai we were able to improve performance for our Australian users by over 130% and as a result we’ve been able to generate more online revenue and reduce operational costs,” explains Mr. Cliffe. About OZSALE OZSALE.com.au was founded in January 2006 by Jamie Jackson and now has over 250 employees. OZSALE is now part of the APAC Sale Group which reaches more than 7 million people via its local website properties in Australia (www.ozsale.com.au & www.buyinvite.com.au), New Zealand (www.nzsale.co.nz & www.buyinvite.co.nz), Singapore (www. singsale.com.sg), Malaysia (www.mysale.my) and Thailand (www.thaisale.co.th). The sites attract 8 million visits per month. OZSALE and NZSALE were the first private shopping clubs in their respective markets. All sites offer a variety of goods across fashion, accessories, health, beauty, footwear, childrenswear, homewares, gifts and toys. Sales last between 3 and 5 days and are accessible only to members. Membership is free. Akamai® is the leading cloud platform for helping enterprises provide secure, high-performing user experiences on any device, anywhere. At the core of the company’s solutions is the Akamai Intelligent Platform™ providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting the increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud. To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please visit www.akamai.com and follow @Akamai on Twitter. Asia Pacific Headquarters 1 Raffles Place, #16 – 61 One Raffles Place, Singapore 048616 Tel +65.6593.8700 Fax +65.6593.8799 European Headquarters Pfingstweidstrasse 60, 8005, Zurich, Switzerland Tel +41.43.210.91.00 Fax +41.43.210.91.01 North American Headquarters 8 Cambridge Center, Cambridge, Massachusetts, United States 02142 Tel +1.617.444.3000 Fax +1.617.444.3001 ©2012 Akamai Technologies, Inc. All Rights Reserved. Reproduction in whole or in part in any form or medium without express written permission is prohibited. Akamai and the Akamai wave logo are registered trademarks. Other trademarks contained herein are the property of their respective owners. Akamai believes that the information in this publication is accurate as of its publication date; such information is subject to change without notice.