OZSALE uses Akamai's Aqua Ion & Aqua Ion Mobile solutions for its members-only shopping club and strong online brand in Australia, New Zealand, Singapore, Malaysia and Thailand.
The Situation:
Being a pure play online retailer and recognised as a leader in its field, the performance and resilience of the online shopping platform was absolutely critical to OZSALE. The company was challenged to maintain performance during peak sale events that were occurring multiple times per day and was looking to find a solution that increased scale and performance on desktop, mobile, and tablets regardless of demand.
Goal:
Ensure 100% uptime
Find a platform for growth
Improve site performance
Address the complexity of delivery to mobile devices
Solutions:
Aqua Ion, Aqua Ion Mobile, and Professional Services
Key Impacts:
· Improved performance by over 130% for primary sales market
· Increased scalability during sales events
· Grew revenue and reduced technical costs
· Improved performance across mobile and tablet devices
· Saved time on operational and technical activities
Learn more about Akamai's Mobile Solutions - Aqua Ion Mobile: http://www.akamai.com/html/solutions/aqua_ion_mobile.html
Ozsale & Akamai Improve Mobile Shopping Site Performance
1. AKAMAI CASE STUDY
OZSALE drives customer satisfaction and business
growth with Akamai Aqua Ion and Aqua Ion Mobile
“Akamai’s Aqua Ion solution has helped us to establish a site experience that is second
to none. With Akamai we were able to improve performance for our Australian users
by over 130% and as a result we’ve been able to generate more online revenue and
reduce operational costs” — Gavin Cliffe, CTO, Ozsale.
The Overview
Operating from Australia, New Zealand, Singapore, Malaysia and Thailand, OZSALE is a COMPANY
members-only online shopping club, and the doorway to affordable designer fashion from OZSALE
around the world. Today it is widely recognised as a leading shopping hub and one of http://www.OZSALE.com.au
the strongest online brands in Australia with 7 million members and a forecast to double INDUSTRY
its revenues in 2013. Whether it is improving website performance, or mobile delivery, Retail
OZSALE is dedicated to ensuring a premium online customer service.
SOLUTION
The Situation AQUA WEB SOLUTIONS
Being a pure play online retailer and recognised as a leader in its field, the performance – Aqua Ion
and resilience of the online shopping platform was absolutely critical to OZSALE. The
– Aqua Ion Mobile
company was challenged to maintain performance during peak sale events that were
occurring multiple times per day and was looking to find a solution that increased scale PROFESSIONAL SERVICES
and performance on desktop, mobile, and tablets regardless of demand. KEY IMPACTS
The Goal Increased scalability during sales events
OZSALE needed to meet four key requirements to support its objectives: Growth of revenue and reduced
technical costs
Ensure 100% uptime – The company needed a solution that enabled it to scale
on demand to deliver its site without fail, during peak sale times. Improved performance across mobile
and tablet devices
A platform for growth – OZSALE needed a flexible and agile solution
to support business expansion Improved performance for primary sales
market by over 130%
Improve performance – OZSALE needed to deliver the best performance possible
for all shoppers, within Australia. OZSALE also had a goal of expanding the business Saved time on operational and
to the entire Asia Pacific region and were looking for a cost effective solution. technical activities
Address the complexity of delivery to mobile devices – The proliferation of
online activity on mobile devices meant that OZSALE needed to deliver an end-to-end
customer experience that was flawless across desktop, mobile and tablet.
Why Akamai
Ensure 100% uptime of the Akamai Platform
OZSALE’s regular sale events would drive huge demand and stress the application causing
outages and downtime resulting in lost revenue. By enabling Akamai Aqua Ion, OZSALE
are able to scale on demand and support increased sale size and frequency with certainty.
Gavin Cliffe, CTO, said: “Only three years ago we ran two campaigns per day and
immediately after implementing Aqua Ion we were able to run three and then scaled up
from there very quickly. Akamai has been a business growth enabler by helping us grow
our revenue while keeping costs in check. We no longer have limits and run tens of sales
per day in multiple countries.”