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Launching stuff Jameson Detweiler

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IDENTITY - DECEMBER 2012
Day 0 The Idea
Day 1 Hustle
Day 2 Get Out There
Day 5 Press
A Little Tangent
Day 7 Scarcity + Great Support
Day 42 SXSW Austin
Day 44 Keep the Momentum
That’s our story
What Can You Do?
What Can You Do? • Be sexy, flirtatious & exotic
What Can You Do? • Be sexy, flirtatious & exotic • Create word of mouth
What Can You Do? • Be sexy, flirtatious & exotic • Create word of mouth • Be nice to the press
What Can You Do? • Be sexy, flirtatious & exotic • Create word of mouth • Be nice to the press • Launch & listen
What Can You Do? • Be sexy, flirtatious & exotic • Create word of mouth • Be nice to the press • Launch & listen • Remember, this is your story
If you’re not having fun, it doesn’t count

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