HP Social Innovation Relay: People's Insights Vol. 2 Issue 9

crowdsourcing | storytelling | citizenship | social data

People’s Insights Volume 2, Issue 9

HP Social Innovation
Relay

People’s Insights
100+ thinkers and planners within MSL- In 2013, we continue to track inspiring
GROUP share and discuss inspiring proj- projects at the intersection of social data,
ects on social data, crowdsourcing, story- crowdsourcing and storytelling, with a fo-
telling and citizenship on the MSLGROUP cus on projects that are shaping the Future
Insights Network. Every week, we pick up of Citizenship.
one project and curate the conversations
Do subscribe to receive our weekly insights
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reports, and do share your tips and com-
social web — into a weekly insights report.
ments with us at @PeoplesLab on Twitter.
Every quarter, we compile these insights,
along with original research and insights
from the MSLGROUP global network, into
the People’s Insights Quarterly Magazine.
We have synthesized the insights from our
year-long endeavor throughout 2012 to
provide foresights for business leaders and
changemakers — in the ten-part People’s
Insights Annual Report titled Now & Next:
Ten Frontiers for the Future of Engage-
ment.

People’s Insights People’s Insights People’s Insights
weekly report quarterly magazines Annual Report

Volume 2, Issue 9, Future of HP Social
January - March, 2013 Citizenship Innovation Relay

What is the Social Innovation
Relay?
In 2010, HP and Junior Achievement launched an have a significant positive social impact in their
online collaborative social innovation challenge, local communities or around the world. With the
the Social Innovation Relay, to mobilize students support of HP volunteers, students learn more
around the world to become social innovators. about social innovation and the use of technology
The relay invites students between the ages both as a collaboration tool and as a potential
of 15 – 18 from up to 13 countries to think like solution to social issues.
entrepreneurs and develop concepts that could

Source: facebook.com/SocialInnovationRelay

Blogger Ray Maota notes that the program will help prepare students for the job market:
“The aim was to close the gap in the job market between young people who have opportunities to learn
about technology from a young age and those who come from disadvantaged backgrounds.”

3

Over the past two years, 30,000 students have
submitted 1,000 social innovation concepts
under the guidance of 300 HP mentors. In its
third year, the Social Innovation Relay aims to
reach 40,000 students with the support of 22
Junior Achievement offices.

Source: ja-ye.org

The top 20 teams in each country qualify for
Source: facebook.com/SocialInnovationRelay the Social Innovation Relay and are paired with
HP e-mentors. Students collaborated with their
mentors via HP Virtual Rooms or in person.
How it works
Deepti Bansal, member of the winning team in
Students register for the Social Innovation Relay the U.S., reflects on her mentor’s guidance:
online and participate in interactive online case
study presentations, where HP volunteers explain “We would give him ideas and then he would
the concept of social innovation and go over real respond with questions that got us thinking
life examples. about potential problems with our idea. This
made us think more analytically and ended up
strengthening the project. He didn’t just give us the
answers; he made us think for ourselves.”
The top 10 teams participate in a national final
held online and present their ideas to HP
employees who volunteer as judges. One team
is selected as the winner, presented with HP
prizes, and qualifies for the global round of the
Social Innovation Relay, also held online. Global
winners win an all expense paid trip to Estonia for
Source: HP Junior Achievement Social Innovation Relay the Junior Achievement – Young Entrepreneurs
Alumni Europe conference.
Students then test their knowledge with an
online quiz and win Responsible Business
Certificates if they answer 80% of the questions
correctly. Next, students brainstorm and submit
their own social innovation ideas.
As blogger Ray Maota noted:
“Following that, they group themselves into
teams of three to five members, and are required
to develop a socially innovative business idea
that would alleviate a problem affecting their
communities.” Source: 2012 Winning team in Bulgaria: Team Optimum (via: facebook.com/
SocialInnovationRelay)

Volume 2, Issue 9, Future of HP Social Innovation
January - March, 2013 Citizenship Relay

Caroline Jenner, CEO of JA-YE Europe and Senior skills among young people. HP employees
Vice President at JA Worldwide, points out: volunteer their time to programs like the Social
Innovation Relay and various other training
“The program was designed to improve students’
initiatives. In fact, HP was recently awarded
business savvy, teamwork, and problem-solving
the Junior Achievement U.S. President’s
skills. At the same time, it improves their awareness
Volunteer Service Award in recognition of the
of how to create opportunities for themselves while
HP employees’ efforts.
also making the world a better place.”
In 2013, HP and JA introduced offline case study
presentations held at local schools and HP offices:
“Students interested in social entrepreneurship
had the opportunity to interact with HP volunteers
and to analyze contemporary examples of social
innovations. They also contributed with their ideas
of social innovation as solutions to important
problems identified in their community.”
HP employees and non-HP volunteers attended
volunteer training sessions to prep for these
presentations. The offline presentations have
been introduced in schools in Romania, Kenya
and Indonesia, and expand the reach of the
program.

HP’s Purpose
Source: facebook.com/SocialInnovationRelay
HP is committed to innovation in education and
with initiatives like the Social Innovation Relay, HP also emerged as a top performer in
fulfills its purpose of “working with students, education and human potential in the
teachers, and entrepreneurs to redesign and MSLGROUP PurPle Index, which measures the
complement the learning process.” strength of engagement for the Fortune Global
HP has worked with Junior Achievement since 100 around PurPle opportunity areas of health,
1996, to meet this goal and develop new ways environment, education, human potential and
of building entrepreneurship and business purpose.

Source: Initiatives Driving Engagement in Education (view the full PurPle Index infographic here)

In addition to the Social Innovation Relay, HP has also launched initiatives like online learning- platform
HP Life to equip students and aspiring entrepreneurs with business skills and technology training.

5

Social Innovation and youth Junior Achievement’s Caroline Jenner highlights
the role that governments and businesses can
unemployment play in combating youth unemployment:
Thinkers believe that collaborative social “Through programs like [the Social Innovation
innovation challenges help combat youth Relay], governments (through supportive policies
unemployment, a pressing issue especially in the in the school system and teacher training) and
U.S. and Europe. business communities (through engaging
Erin Krampetz, Co-Founder and Community employees and global networks) have co-invested
Director at Ashoka U highlights the need to in entrepreneurship and social innovation
complement educational programs with such education, and supported strong school-to-work
initiatives: schemes—and they are achieving great results in
the fight against youth unemployment.”
“Many of today’s most pressing challenges –
climate change, to government deficits, to poverty Other branded initiatives to tackle youth
both in the U.S. and globally – will be the job of unemployment include Benetton’s recent
tomorrow’s leaders to address. Yet our nation’s Unemployee of the Year challenge and CSR
institutions of higher learning, the breeding ground initiatives from Starbucks, Citibank and Microsoft.
for future leaders, have fallen behind in their ability
to provide students with the mindset and skill set
essential to effect positive social change and to
create solutions where none seem possible.”

Volume 2, Issue 9, Future of HP Social Innovation
January - March, 2013 Citizenship Relay

People’s Lab:
Crowdsourcing Innovation & Insights
People’s Lab is MSLGROUP’s proprietary comment on other people’s content and
crowdsourcing platform and approach that collaborate to find innovative solutions.
helps organizations tap into people’s insights for
innovation, storytelling and change. The People’s Lab crowdsourcing platform
and approach forms the core of our distinctive
The People’s Lab crowdsourcing platform insights and foresight approach, which consists
helps organizations build and nurture public of four elements: organic conversation analysis,
or private, web or mobile, hosted or white MSLGROUP’s own insight communities, client-
label communities around four pre-configured specific insights communities, and ethnographic
application areas: Expertise Request Network, deep dives into these communities. The People’s
Innovation Challenge Network, Research & Insights Quarterly Magazines showcase our
Insights Network and Contest & Activation capability in crowdsourcing and analyzing
Network. Our community and gaming features insights from conversations and communities.
encourage people to share rich content, vote/

Learn more about us at:
peopleslab.mslgroup.com | twitter.com/peopleslab

For People’s Lab solutions, contact
pascal.beucler@mslgroup.com

HP Social Innovation Relay: People's Insights Vol. 2 Issue 9

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HP Social Innovation Relay: People's Insights Vol. 2 Issue 9