#1NWebinar – Getting Personal: Creating a Customized Interactive Experience
Business and relationship development have been an increasingly important focus for law firms. So much of business development centers on one-on-one conversations with current or prospective clients, where lawyers are able to mold their message to the unique needs of each individual. Likewise, pitches, proposals and RFP responses are finely tuned and tailored to each deal. Join Jeff Small and Sarah Levine Meyer as they discuss how you can extend this customized approach to your digital marketing strategy. They explain the difference between explicit and implicit personalization and suggest techniques your firm can employ to better anticipate a website visitor’s needs and tailor messaging more appropriately to them. To view a recording of the webinar, visit http://bit.ly/XETICo.
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#1NWebinar – Getting Personal: Creating a Customized Interactive Experience
- 3. Awareness Interest Validation Engage
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- 7. What First-to-File Means for You IP Highlight: Pharma Highlight: Learn what the America Understand how to Invents Act means for preserve your First-to- your patent procedures Invent patent and litigation applications filed before March 16
- 8. Engaged Strategic Predictive personalization through automation of Tactical Measure traffic and target targeting based on personas high value content through Basic Creating and exposing conditional personalization relationships amongst the Presence on the web, content information on lawyers and practices
- 10. Explicit Conditional Predictive if (this) { that; }
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