YOU’VE GOT 8 SECONDS
The human brain is flooded with hundreds of messages, images and ads each day. It’s so commonplace now, that we hardly even notice it. With ease of global communication right at our fingertips (mobile), at the sound of our voice (Bluetooth), or in the blink of an eye (thank you, Google Glass), it’s so easy for a branded message—your message—to get lost in the clutter. There’s so much to absorb that we spend less and less time attending to and processing each message, and more time taking in as much quantity as we can.
With Facebook being arguably the single most important platform in social media today, how can you, as a marketer, use your fleeting 504 pixel by 504 pixel square to make a sticky, lasting impression?
18. CO-CREATION
Why do all the heavy lifting
when, if given the chance,
your fans will tell you
exactly what they want to
see. Partner with your
community to build fun
engaging stories.
19. MEMES
Memes are, by nature:
Recognizable
Adaptable
Relatable
Spreadable
Plug in your brand for an
easy engagement boost!
20. GAMES
Challenge your
fans to engage
with your brand by
offering up a
simple game!
21. MULTIPLE CHOICE
When asked for your
opinion you will:
a) Give it
b) Leave a comment
c) Boost brand
engagement
d) All of the above!
22. THIS OR THAT
Crowd source your
products and drive
branded conversation
by using direct CTA’s
for engagement:
“Like” for this,
“Share” for that.
26. DISCOUNTS
Discounts and offers
always drive clicks, but
combine some of the
story telling tactics
together to gamify, drive
sharing, and reward
fans.
28. BRANDS FEATURED
Thanks to all the amazing brands
on Facebook, featured in this presentation:
Budweiser https://www.facebook.com/BudweiserUSA
Forever21 https://www.facebook.com/Forever21
Gap https://www.facebook.com/Gap
Hollister https://www.facebook.com/hollister
Charmin https://www.facebook.com/charmin
Free People https://www.facebook.com/FreePeople
Coors Light https://www.facebook.com/coorslight
Flo, The Progressive Girl
https://www.facebook.com/flotheprogressivegirl
Dr Pepper https://www.facebook.com/DrPepper
Intel https://www.facebook.com/Intel
Pringles https://www.facebook.com/PringlesUS
Coca-Cola https://www.facebook.com/cocacola
Brisk https://www.facebook.com/brisk
Dentyne https://www.facebook.com/Dentyne
Bud Light https://www.facebook.com/BudLight
Oreo https://www.facebook.com/oreo
Dove https://www.facebook.com/DoveUS
Hanes https://www.facebook.com/hanes
Kohl’s https://www.facebook.com/kohls
Chick-Fil-A https://www.facebook.com/ChickfilA
T.J. Maxx https://www.facebook.com/tjmaxx
Bath & Body Works
https://www.facebook.com/bathandbodyworks
Windows Phone
https://www.facebook.com/windowsphone
Krispy Kreme Doughnuts
https://www.facebook.com/KrispyKreme