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2013
METHODOLOGY
ReRezsurveyed2,452globalSMBs
across20countries
NorthAmerica (2countries)
UnitedStates
Canada
LatinAmerica (4countries)
Mexico
Brazil
Colombia
Argentina
EMEA (5countries)
UnitedKingdom
Germany
France
Italy
UnitedArabEmirates
APJ (9countries)
China
Japan
Australia
NewZealand
India
Singapore
HongKong
Malaysia
Thailand
PROFILE OF SMBs SURVEYED
Howmanyemployeesdoesyour
organizationhaveinalllocations
worldwide?
TypicalSMB founded in1996, has60 employees
Typicalfounder isin early 50’s
Respondent involved inspecifying/managing
allaspects of computing
SMB IT CONFIDENCE INDEX
What differentiates a top-tier SMB?
Top-tierSMBs based on IT Confidence
Index have better outcomes
What keeps top-tier SMBs up at night?
How to duplicate the top-tier SMBs’ success
IT philosophiesare influenced
by their founder
CHARACTERISTICS OF TOP-TIER SMBs
More likelyto havelargecorporate experience
Experience more likelyto haveeffect on IT
UseITstrategicallytomove businessforward
Investsin high-qualitycomputing infrastructure
More likelyto deploy advanced
computing platforms
See advanced initiativesasworth the
risk(36 to 47 pts. higher)
CHARACTERISTICS OF TOP-TIER SMBs
OUTCOMES FOR TOP-TIER SMBs
ITmore impactfulon their
core businessobjectives
Theyare more secure
Theyreport a 51 percent lower
annual lossfrom cyberattacks
OUTCOMES FOR TOP-TIER SMBs
They better manage computingcomplexity
Easierstorage management
Shorter backup windows
More confidence indisasterpreparedness
Better storage utilizationrates
Their IT budgets are actually slightly lower
(about7percentloweroverall)
WHAT KEEPS TOP-TIER SMBs UP AT NIGHT?
BusinessChallenges
Theeconomy
Business uncertainty
Competition
IT Challenges
Security
Disasterpreparedness
Dataprotection
THINK LIKE A FOUNDER!
Invest for value, not cost
Use IT strategically to address core business objectives
Keep your IT house in order

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Symantec SMB Survey

  • 2. METHODOLOGY ReRezsurveyed2,452globalSMBs across20countries NorthAmerica (2countries) UnitedStates Canada LatinAmerica (4countries) Mexico Brazil Colombia Argentina EMEA (5countries) UnitedKingdom Germany France Italy UnitedArabEmirates APJ (9countries) China Japan Australia NewZealand India Singapore HongKong Malaysia Thailand
  • 3. PROFILE OF SMBs SURVEYED Howmanyemployeesdoesyour organizationhaveinalllocations worldwide? TypicalSMB founded in1996, has60 employees Typicalfounder isin early 50’s Respondent involved inspecifying/managing allaspects of computing
  • 4. SMB IT CONFIDENCE INDEX What differentiates a top-tier SMB? Top-tierSMBs based on IT Confidence Index have better outcomes What keeps top-tier SMBs up at night? How to duplicate the top-tier SMBs’ success
  • 5. IT philosophiesare influenced by their founder CHARACTERISTICS OF TOP-TIER SMBs More likelyto havelargecorporate experience Experience more likelyto haveeffect on IT UseITstrategicallytomove businessforward Investsin high-qualitycomputing infrastructure
  • 6. More likelyto deploy advanced computing platforms See advanced initiativesasworth the risk(36 to 47 pts. higher) CHARACTERISTICS OF TOP-TIER SMBs
  • 7. OUTCOMES FOR TOP-TIER SMBs ITmore impactfulon their core businessobjectives Theyare more secure Theyreport a 51 percent lower annual lossfrom cyberattacks
  • 8. OUTCOMES FOR TOP-TIER SMBs They better manage computingcomplexity Easierstorage management Shorter backup windows More confidence indisasterpreparedness Better storage utilizationrates Their IT budgets are actually slightly lower (about7percentloweroverall)
  • 9. WHAT KEEPS TOP-TIER SMBs UP AT NIGHT? BusinessChallenges Theeconomy Business uncertainty Competition IT Challenges Security Disasterpreparedness Dataprotection
  • 10. THINK LIKE A FOUNDER! Invest for value, not cost Use IT strategically to address core business objectives Keep your IT house in order