Twitter is one of the most powerful social media marketing tools in the world today. For many marketers, Twitter is beyond a social media site. It is a very efficient way to grow a business. It also has a great impact on your Search Engine Optimization (SEO).
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Using Twitter for Social Media Marketing in Birmingham
1. How Small Business Owners Can
Be Successful on Twitter
Birmingham Social Media Marketing
2. TWITTER
• Twitter is one of the most powerful
social media marketing tools in the
world today.
• For many marketers, Twitter is
beyond a social media site.
• It is a very efficient way to grow a
business.
• It also has a great impact on your
Search Engine Optimization (SEO).
4. Why should you use twitter?
• Your customers are on Twitter.
• You can connect with your market. For FREE!
• “Viral” potential
• You can freely spy on your competition.
5. If you’re not using Twitter for
your business…
…then you are really missing out on
an opportunity
6. Get Your Business Found On Twitter
Social networking sites has its own unique
characteristics as well as guidelines.
While you can post as many characters as you
want on Facebook, Twitter is well-known for its
140 character limit per post.
7. So, when posting in Twitter…
1. Use Short Posts
– You only have a limit of 140 characters on Twitter,
but shorter posts have higher interaction rates
than longer ones. Reducing the length of your
tweet also provides more space for your followers
to retweet and reply to it.
8. 2. Use Hashtags
• When you place a hashtag (#)
before the word in your tweet,
it automatically becomes a
link, or a topic/keyword of
your tweet and is viewable by
your followers.
• This way, anybody on Twitter
who searched for the hashtag
can see your post.
• This will greatly benefit your
SEO and helps you establish
online visibility.
9. 3. Use Mentions
• When you reply or respond to a
tweet, use mentions or @.
• This allows for a
conversation, interaction, or
discussion between you and
your followers.
• Make sure you reply and
answer all the questions from
every person on Twitter who
mentioned you or your
business.
• Customers love it when a
company would make efforts to
respond to all their comments
or their tweets.
10. 4. Do Retweet
• Social media is all about
interaction and one way to do
that is by retweets.
• Retweeting makes your
followers feel special - that you
admire their content or tweets
and you can relate to or agree
with it.
11. 5. Post and Post
• Retweeting is not
enough. It’s better if
you post quotes and
interesting links
relevant to your
business.