SlideShare a Scribd company logo
1 of 13
Fundraising on Facebook
89%
      Non Profits have significant
            presence in facebook
Social fundraising facts

 13.27% of final donations came directly though
social media. And that doesn’t even include email.

Social media is responsible for 345% more of final
donations when compared to organic search

Facebook plays the biggest role in donations, raising
95.85% of donations from all social media.
Social fundraising facts




$250 Over $250M* raised
     Millions                  through Facebook


* Estimate based on analysis
Popular fundraising apps in Facebook
Processing Fees


                                    4.75%




   Fundrazr*                Razoo            Firstgiving
                                    Causes
                Donate App*
 * Integrated with PayPal
Processing fees for a $100 transaction

       Fundrazr*                                    $ 5.00

                                  $ 0.40
       Donate App*         $ 2.00      $ 2.40


       Razoo                              $ 2.90


       Causes                                      $ 4.75


       Firstgiving                                           $ 7.50




* Integrated with PayPal
―We are consistently impressed
by the cause-focused
organizations using Facebook to
drive awareness and action
around society’s most pressing
problems. With a community of 1
billion people on Facebook,
every local cause can become a
global one — and every global
cause can turn into a personal
movement.‖
Make it easy to donate


       SIMPLICITY BOOSTS
       PARTICIPATION
       A simple and easy to use interface will
       make it easy for the participants to donate




These apps provide easy to donate interfaces. Leverage them
fundrazr.com

fb.com/donateapp

causes.com

firstgiving.com

razoo.com
Our recommendation
http://www.facebook.com/MiraclesForJosh




                           On the morning of 6/30/2011 Josh Fell off a
                           ladder and severely injured his brain and
                           spine. The events of that day paved a rough
                           path into their future – Heather (wife),
                           Taylor daughter and others, that will be
                           ficancially and emotionally challenging
Success
                                                      Stories




                       "We've raised $20,000 from our Facebook
                       page to support Josh and his family in his
$20,000 raised using   recovery. Thank you to the generous people
                       of Shreveport, LA and all our Facebook fans

Donate App             who have helped us. Without our Facebook
                       page and app, we would have never been
                       able to raise this money"
Click to visit on facebook

More Related Content

What's hot

Obama for America 2012: 10 Lessons Learned from Real-Time Design for High Stakes
Obama for America 2012: 10 Lessons Learned from Real-Time Design for High StakesObama for America 2012: 10 Lessons Learned from Real-Time Design for High Stakes
Obama for America 2012: 10 Lessons Learned from Real-Time Design for High StakesWebVisions
 
Charity:Water Proposal
Charity:Water ProposalCharity:Water Proposal
Charity:Water ProposalJimmyKnowles1
 
Webinar w st choc pb
Webinar w st choc pbWebinar w st choc pb
Webinar w st choc pbPhilip King
 
What does the Women's Foundation of Southern Arizona DO?
What does the Women's Foundation of Southern Arizona DO?What does the Women's Foundation of Southern Arizona DO?
What does the Women's Foundation of Southern Arizona DO?Deborah Daun
 
Giving Trends and The Art of The Ask
Giving Trends and The Art of The AskGiving Trends and The Art of The Ask
Giving Trends and The Art of The AskAmy Kellinger
 
The Global Collapse of Information Integrity
The Global Collapse of Information IntegrityThe Global Collapse of Information Integrity
The Global Collapse of Information IntegrityJoel Postman
 

What's hot (8)

Obama for America 2012: 10 Lessons Learned from Real-Time Design for High Stakes
Obama for America 2012: 10 Lessons Learned from Real-Time Design for High StakesObama for America 2012: 10 Lessons Learned from Real-Time Design for High Stakes
Obama for America 2012: 10 Lessons Learned from Real-Time Design for High Stakes
 
Charity:Water Proposal
Charity:Water ProposalCharity:Water Proposal
Charity:Water Proposal
 
Webinar w st choc pb
Webinar w st choc pbWebinar w st choc pb
Webinar w st choc pb
 
What does the Women's Foundation of Southern Arizona DO?
What does the Women's Foundation of Southern Arizona DO?What does the Women's Foundation of Southern Arizona DO?
What does the Women's Foundation of Southern Arizona DO?
 
Diversity Matters
Diversity MattersDiversity Matters
Diversity Matters
 
Share slide
Share slideShare slide
Share slide
 
Giving Trends and The Art of The Ask
Giving Trends and The Art of The AskGiving Trends and The Art of The Ask
Giving Trends and The Art of The Ask
 
The Global Collapse of Information Integrity
The Global Collapse of Information IntegrityThe Global Collapse of Information Integrity
The Global Collapse of Information Integrity
 

Similar to Fundraising on facebook

Causes with Susan Gordon
Causes with Susan Gordon Causes with Susan Gordon
Causes with Susan Gordon Lisa Colton
 
Todd Levy Social Fundraising Best Practices and Key Metrics
Todd Levy Social Fundraising Best Practices and Key MetricsTodd Levy Social Fundraising Best Practices and Key Metrics
Todd Levy Social Fundraising Best Practices and Key MetricsSocial Media for Nonprofits
 
Social Media Fundraising Trends and Best Practices 2013
Social Media Fundraising Trends and Best Practices 2013Social Media Fundraising Trends and Best Practices 2013
Social Media Fundraising Trends and Best Practices 2013Todd Levy
 
Raising Funds From The Ground Up
Raising Funds From The Ground UpRaising Funds From The Ground Up
Raising Funds From The Ground UpStevenJGood
 
The Future of Online Giving - Are You Awake?
The Future of Online Giving - Are You Awake?The Future of Online Giving - Are You Awake?
The Future of Online Giving - Are You Awake?Blackbaud
 
Using Social Media and FundRazr for Non Profits
Using Social Media and FundRazr for Non ProfitsUsing Social Media and FundRazr for Non Profits
Using Social Media and FundRazr for Non ProfitsNatalie Sisson
 
ePhilanthropy - Innovative Ways To Raise Funds Online
ePhilanthropy - Innovative Ways To Raise Funds OnlineePhilanthropy - Innovative Ways To Raise Funds Online
ePhilanthropy - Innovative Ways To Raise Funds OnlineJoe Solomon
 
How to Turn Facebook and Other Social Networks into a Direct Revenue Stream
How to Turn Facebook and Other Social Networks into a Direct Revenue StreamHow to Turn Facebook and Other Social Networks into a Direct Revenue Stream
How to Turn Facebook and Other Social Networks into a Direct Revenue StreamCarie Lewis Carlson
 
Raise more money: Turn your volunteers & supporters into fundraisers
Raise more money: Turn your volunteers & supporters into fundraisersRaise more money: Turn your volunteers & supporters into fundraisers
Raise more money: Turn your volunteers & supporters into fundraisersJeff Achen
 
IoF Small Charity conference - Getting started with online fundraising
IoF Small Charity conference - Getting started with online fundraisingIoF Small Charity conference - Getting started with online fundraising
IoF Small Charity conference - Getting started with online fundraisingJustGiving
 
Pto P Fundraising Six Degrees N T E N (5)
Pto P  Fundraising  Six Degrees  N T E N (5)Pto P  Fundraising  Six Degrees  N T E N (5)
Pto P Fundraising Six Degrees N T E N (5)staciemann
 
Fundraising & Technology
Fundraising & TechnologyFundraising & Technology
Fundraising & TechnologyCraig Weinrich
 
Has Social Media Fundraising Finally Arrived?
Has Social Media Fundraising Finally Arrived?Has Social Media Fundraising Finally Arrived?
Has Social Media Fundraising Finally Arrived?4Good.org
 

Similar to Fundraising on facebook (20)

Causes with Susan Gordon
Causes with Susan Gordon Causes with Susan Gordon
Causes with Susan Gordon
 
Networked Nonprofit: Care2 Webinar
Networked Nonprofit: Care2 WebinarNetworked Nonprofit: Care2 Webinar
Networked Nonprofit: Care2 Webinar
 
Todd Levy Social Fundraising Best Practices and Key Metrics
Todd Levy Social Fundraising Best Practices and Key MetricsTodd Levy Social Fundraising Best Practices and Key Metrics
Todd Levy Social Fundraising Best Practices and Key Metrics
 
Todd Levy - Social Fundraising
Todd Levy - Social FundraisingTodd Levy - Social Fundraising
Todd Levy - Social Fundraising
 
Todd Levy, DonorDrive, Social Fundraising
Todd Levy, DonorDrive, Social FundraisingTodd Levy, DonorDrive, Social Fundraising
Todd Levy, DonorDrive, Social Fundraising
 
Social Media Fundraising Trends and Best Practices 2013
Social Media Fundraising Trends and Best Practices 2013Social Media Fundraising Trends and Best Practices 2013
Social Media Fundraising Trends and Best Practices 2013
 
proposal
proposalproposal
proposal
 
Raising Funds From The Ground Up
Raising Funds From The Ground UpRaising Funds From The Ground Up
Raising Funds From The Ground Up
 
Fundrazr Presentation
Fundrazr PresentationFundrazr Presentation
Fundrazr Presentation
 
The Future of Online Giving - Are You Awake?
The Future of Online Giving - Are You Awake?The Future of Online Giving - Are You Awake?
The Future of Online Giving - Are You Awake?
 
Nonprofits On Facebook: Real Life Examples of What's Working
Nonprofits On Facebook: Real Life Examples of What's WorkingNonprofits On Facebook: Real Life Examples of What's Working
Nonprofits On Facebook: Real Life Examples of What's Working
 
Using Social Media and FundRazr for Non Profits
Using Social Media and FundRazr for Non ProfitsUsing Social Media and FundRazr for Non Profits
Using Social Media and FundRazr for Non Profits
 
ePhilanthropy - Innovative Ways To Raise Funds Online
ePhilanthropy - Innovative Ways To Raise Funds OnlineePhilanthropy - Innovative Ways To Raise Funds Online
ePhilanthropy - Innovative Ways To Raise Funds Online
 
How to Turn Facebook and Other Social Networks into a Direct Revenue Stream
How to Turn Facebook and Other Social Networks into a Direct Revenue StreamHow to Turn Facebook and Other Social Networks into a Direct Revenue Stream
How to Turn Facebook and Other Social Networks into a Direct Revenue Stream
 
Using Social Networks for Fundraising
Using Social Networks for FundraisingUsing Social Networks for Fundraising
Using Social Networks for Fundraising
 
Raise more money: Turn your volunteers & supporters into fundraisers
Raise more money: Turn your volunteers & supporters into fundraisersRaise more money: Turn your volunteers & supporters into fundraisers
Raise more money: Turn your volunteers & supporters into fundraisers
 
IoF Small Charity conference - Getting started with online fundraising
IoF Small Charity conference - Getting started with online fundraisingIoF Small Charity conference - Getting started with online fundraising
IoF Small Charity conference - Getting started with online fundraising
 
Pto P Fundraising Six Degrees N T E N (5)
Pto P  Fundraising  Six Degrees  N T E N (5)Pto P  Fundraising  Six Degrees  N T E N (5)
Pto P Fundraising Six Degrees N T E N (5)
 
Fundraising & Technology
Fundraising & TechnologyFundraising & Technology
Fundraising & Technology
 
Has Social Media Fundraising Finally Arrived?
Has Social Media Fundraising Finally Arrived?Has Social Media Fundraising Finally Arrived?
Has Social Media Fundraising Finally Arrived?
 

More from thinkvisuals

5 steps to deliver a great presentation
5 steps to deliver a great presentation5 steps to deliver a great presentation
5 steps to deliver a great presentationthinkvisuals
 
17 tips on creating and delivering effective presentations and key notes t...
17 tips on creating and delivering effective presentations and key notes    t...17 tips on creating and delivering effective presentations and key notes    t...
17 tips on creating and delivering effective presentations and key notes t...thinkvisuals
 
Respecting Women of Value - March 8 Women's day - Women in Business
Respecting Women of Value - March 8 Women's day - Women in BusinessRespecting Women of Value - March 8 Women's day - Women in Business
Respecting Women of Value - March 8 Women's day - Women in Businessthinkvisuals
 
Think visuals sample slides
Think visuals sample slidesThink visuals sample slides
Think visuals sample slidesthinkvisuals
 
Creative & iconic representations hand drawn images
Creative & iconic representations hand drawn imagesCreative & iconic representations hand drawn images
Creative & iconic representations hand drawn imagesthinkvisuals
 
Facebook marketing the power of facebook ads
Facebook marketing   the power of facebook adsFacebook marketing   the power of facebook ads
Facebook marketing the power of facebook adsthinkvisuals
 

More from thinkvisuals (10)

Vps
VpsVps
Vps
 
Simple exercises
Simple exercisesSimple exercises
Simple exercises
 
Happy children
Happy childrenHappy children
Happy children
 
5 steps to deliver a great presentation
5 steps to deliver a great presentation5 steps to deliver a great presentation
5 steps to deliver a great presentation
 
17 tips on creating and delivering effective presentations and key notes t...
17 tips on creating and delivering effective presentations and key notes    t...17 tips on creating and delivering effective presentations and key notes    t...
17 tips on creating and delivering effective presentations and key notes t...
 
Respecting Women of Value - March 8 Women's day - Women in Business
Respecting Women of Value - March 8 Women's day - Women in BusinessRespecting Women of Value - March 8 Women's day - Women in Business
Respecting Women of Value - March 8 Women's day - Women in Business
 
Think visuals sample slides
Think visuals sample slidesThink visuals sample slides
Think visuals sample slides
 
Creative & iconic representations hand drawn images
Creative & iconic representations hand drawn imagesCreative & iconic representations hand drawn images
Creative & iconic representations hand drawn images
 
Facebook marketing the power of facebook ads
Facebook marketing   the power of facebook adsFacebook marketing   the power of facebook ads
Facebook marketing the power of facebook ads
 
Outsourcing
OutsourcingOutsourcing
Outsourcing
 

Fundraising on facebook

  • 2. 89% Non Profits have significant presence in facebook
  • 3. Social fundraising facts 13.27% of final donations came directly though social media. And that doesn’t even include email. Social media is responsible for 345% more of final donations when compared to organic search Facebook plays the biggest role in donations, raising 95.85% of donations from all social media.
  • 4. Social fundraising facts $250 Over $250M* raised Millions through Facebook * Estimate based on analysis
  • 5. Popular fundraising apps in Facebook Processing Fees 4.75% Fundrazr* Razoo Firstgiving Causes Donate App* * Integrated with PayPal
  • 6. Processing fees for a $100 transaction Fundrazr* $ 5.00 $ 0.40 Donate App* $ 2.00 $ 2.40 Razoo $ 2.90 Causes $ 4.75 Firstgiving $ 7.50 * Integrated with PayPal
  • 7. ―We are consistently impressed by the cause-focused organizations using Facebook to drive awareness and action around society’s most pressing problems. With a community of 1 billion people on Facebook, every local cause can become a global one — and every global cause can turn into a personal movement.‖
  • 8. Make it easy to donate SIMPLICITY BOOSTS PARTICIPATION A simple and easy to use interface will make it easy for the participants to donate These apps provide easy to donate interfaces. Leverage them
  • 11. http://www.facebook.com/MiraclesForJosh On the morning of 6/30/2011 Josh Fell off a ladder and severely injured his brain and spine. The events of that day paved a rough path into their future – Heather (wife), Taylor daughter and others, that will be ficancially and emotionally challenging
  • 12. Success Stories "We've raised $20,000 from our Facebook page to support Josh and his family in his $20,000 raised using recovery. Thank you to the generous people of Shreveport, LA and all our Facebook fans Donate App who have helped us. Without our Facebook page and app, we would have never been able to raise this money"
  • 13. Click to visit on facebook