Top 5 Talent Trends Driving Recruiting in 2013

LinkedIn 2013 Global Recruiting Trends 1
Top 5 Talent Acquisition Trends
You Need to Know
Global Snapshot
©2013 LinkedIn Corporation. All Rights Reserved.
2013 Global
Recruiting Trends

The Global Recruiting Landscape at a Glance
1
5 most important trends shaping the future of recruiting
2
3
4
5
Social professional networks are increasingly impacting quality of hire
Employer branding is both a competitive threat and a competitive
advantage
Data is used to make better hiring and branding decisions
Companies are investing in hiring internally to stop top talent from
walking out the door
Companies are figuring out the mobile recruiting terrain
LinkedIn has conducted its 3rd Annual Global Recruiting Trends survey in 19 countries.
We surveyed over 3,300 talent acquisition leaders to capture their thoughts on what keeps them up at night, hiring and
budget trends, and key sources for high-quality hires. We distilled all this and more into 5 key trends you need to know
as a Strategic Talent Leader, to be on the cutting edge and be effective to candidates, your team, and your company.
For details on survey methodology, please see page 22
To access global and other country-specific reports and infographics, visit: http://lnkd.in/GlobalRecruitingTrends

1. Recruiting/sourcing highly-skilled talent 44% Germany
2. Improving quality of hire 30% India
3. Employer brand 25% Nordics
4. Pipeline talent 25% SE Asia
5. Improving sourcing techniques 18% Australia
What is at the top of your peers’ list for 2013?
Talent leaders are most focused on improving the basics
– how to source, pipeline, and hire the best talent
“Think about your talent acquisition organization's top priorities for 2013. Which of the following choices would
you consider to be the most important and least important areas of interest for your organization?”
2013 Top 5 Priorities Priority is #1

With hiring increasing faster than budgets, talent
leaders must be more strategic with their resources
“Considering only full and part-time professional
employees, how do you expect the hiring volume
across your organization to change this year?”
Global Hiring Volume Global Hiring Budgets
“How has your organization's budget for
recruiting solutions changed from last year?”
Increase
Same
Decrease
Read on to learn what’s in store beyond 2013…
14%
27% 24%
45%
43% 48%
41%
30% 28%
0%
20%
40%
60%
80%
100%
2011 2012 2013
15%
28%
21%
35%
34%
36%
50%
38% 43%
0%
20%
40%
60%
80%
100%
2011 2012 2013
Figures exclude China & Southeast Asia from average

28% 28%
38% 39% 39%
41% 42%
46% 46%
49%
54%
56% 56% 57%
20%
30%
40%
50%
60%
43% Average
Given increased hiring volumes in 2013, it’s no wonder
top priorities focus on sourcing, pipelining, and hiring
Hiring volumes worldwide increased 5% over 2012, from 38% to 43%
“Considering only full-time and part-time professional employees, how do you expect the hiring volume across
your organization to change in 2013?”
2013 Hiring Volume Increase
Australia
UK
Germany
Canada
US
Brazil
India
Nordics
Spain
Netherlands
France
Italy
China
SoutheastAsia

Social professional networks
Increasingly impacting quality of hire
1

Global recruiters agree: Social professional networks
are the fastest-growing source of quality hires…
Top 10 most important places to find quality hires
“Think about the key quality hires that your organization made in 2012. Which of the following were the most
important sources for those key positions?”
2011 2012 2013
Internet job boards 36% 39% 38% -1%
Social professional networks 20% 26% 37% +11%
Recruitment agencies 41% 36% 35% -1%
Employee referral programs 35% 31% 35% +4%
Internal hires 32% 32% 34% +2%
Company career website 28% 31% 30% -1%
Internet resume databases 14% 13% 16% +3%
Company ATS/internal candidate database 12% 12% 13% +1%
College recruiting programs 12% 10% 11% +1%
General career fairs 4% 4% 5% +1%
Increase (+)
Decrease (-)
Recruiters are relying more and more on professional social networks to engage top talent.
Stay ahead of the competition by training your team and employees how to be effective.
Sources of Quality Hires

…And talent leaders around the globe think social professional
networks will shape recruiting in the long term too
“What do you consider to be the three most essential and long-lasting trends in recruiting for professional roles?”
Pay attention, these trends are here to stay
Ensure you are investing adequately in social and professional networks for the long run
2013
Utilizing social and professional networks 39%
Upgrading employer branding 33%
Finding better ways to source passive candidates 27%
Being a strategic talent advisor to the business 22%
Boosting referral programs 21%
Training recruiters and hiring managers on 'how to hire A-level talent' 16%
Optimizing your career site 15%
Recruiting globally 14%
Reducing spend on staffing firms 12%
Increasing focus on internal hiring/transfers 12%
Top 10 long-lasting trends

Employer branding
A competitive threat and a competitive advantage
2

Forget the talent war; the employer branding war is in
full swing
Competitive Threat Competitive Advantage
Believe employer brand has
a significant impact on ability
to hire great talent
83%
Top 3 Threats
1. Invest in their employer
brand
2. Improve employee
retention
3. Learn to use social
networking and social
media more effectively
“What are the things that your competitors have
done or may plan on doing that would make
you most nervous?”
Understand your employer brand and how it can set you apart from the competition.
Take the opportunity to engage not only candidates, but employees as well.

Online professional networks are the fastest growing
channel for promoting employer brands
“Which channels or tools have you found most effective in spreading your employer brand?”
2012 2013
Company website 78% 78% 0%
Online professional networks (e.g. LinkedIn) 46% 56% +10%
Friends/family, word of mouth, etc. 56% 54% -2%
Social media (e.g. Facebook) 38% 44% +6%
Public recognition/ awards (e.g. 'Best Places to Work') 30% 36% +6%
Traditional Job Boards 34% 28% -6%
YouTube videos 14% 12% -2%
Print ads 16% 12% -4%
Other online advertising 12% 10% -2%
Search engine marketing 9% 9% 0%
Increase (+)
Decrease (-)
Most effective ways to have your employer brand be seen and heard
Be a marketer: Determine what are your company's most effective channels and
incorporate them into your employer brand strategy
Top 10 Channels to Communicate Employer Brand

Data
Used to make better hiring and branding decisions
3

14% 15% 15% 15% 15% 16%
19%
22% 22%
27% 27%
29%
37%
52%
0%
10%
20%
30%
40%
50%
60%
23% Average
Data is important, but leveraged differently by countries
Use of data analytics in recruiting as an essential and long lasting trend increased 8%
from last year
“How well does your organization use data to understand talent acquisition effectiveness and opportunities?”
UK
Canada
US
Brazil
India
Spain
France
Italy
China
SoutheastAsia
Nordics
Netherlands
Germany
Australia

The most successful employers use data to measure
their talent brands qualitatively and quantitatively
Believe organization
utilizes data well to make
hiring decisions
Regularly survey new
hires to understand brand
position
Regularly measure
employer brand in a
quantifiable way
27%
44%
53%
23%
34%
33%
Survey new hires regularly to get a qualitative review of your talent brand. Use numerical
metrics to measure your brand quantitatively over time and against competitors.
Brazil and India are leading the pack in using data for employer brand
52%
55%
48%

Hiring internally
Stop top talent from walking out the door
4

Best-in-class employers prioritize internal hiring and
support employees who want to move within
1. Proactive sourcing
2. Pipelining talent proactively
3. Structured internal hiring process and supportive culture
4. Investment in employer branding strategy
5. Workforce planning
“Think about the elements that make up a world class talent acquisition organization. Which of the following
choices would you consider to be the most important elements of a world class talent acquisition organization?”
Top 5 practices of the world’s best talent organizations
Brazil and India rank internal hiring as #1 in being a best in class organization

Employers value internal hiring – 92% are investing in
it more or at least the same compared to 2012
Internal Hiring Volume
1. Retain top talent
2. Develop talent and professional
development
3. Improve employee productivity
(less ramp up time for internal vs.
external employees)
4. Higher quality of candidate
5. Achieve cost savings
(i.e. lower cost per hire)
Advantages of Internal Hiring
“Which of the following choices best describes why your
organization is investing in internal hiring?”
8%
46%
46%
0%
20%
40%
60%
80%
100%
Global Average
Increase
Same
Decrease
“Comparing 2012 to 2013, how do you expect the
volume of internal hiring to change?”
Understand the benefits of internal recruiting. Use data to get buy-in and increase
awareness. Support and encourage employees to look internally.

Mobile recruiting
The new terrain that companies are figuring out
5

Most organizations aren’t investing enough to meet
candidate demand for recruiting on the go
There has been limited
investment globally in mobile-
friendly ways to find, manage
and nurture talent…
…but when candidates can
easily access jobs on mobile
devices, they like it and use it
87%
13%
0%
20%
40%
60%
80%
100%
Invest adequately
in mobile
Not investing
adequately in mobile
Get ahead by taking action now on your company’s mobile strategy, and you’ll expand
your talent pool and become more visible to passive candidates.
Candidates use mobile to
learn about opportunities
Candidates use mobile
to apply
59%
14%
52%
11%
Invest in mobile recruiting Don’t invest in mobile recruiting

More interesting insights
and next steps

How do you compare to your peers?
Employer Brand
Our investment in employer brand increasing or staying same 92% France and UK
We measure our employer brand relative to our competitors for talent 39% Brazil
We regularly measure the health of our employer brand in a quantifiable way 33% Brazil
We regularly survey new hires to understand our brand position 34% India
Passive Talent / Pipeline
We focus on hiring passive talent (very much so / to some extent) 61% China and US
We maintain a list of previously interesting candidates 57% Italy
We have an active dialogue with previously interesting candidates 33% India
We maintain a list of leads who haven't yet applied for any position 22% Brazil
Hiring and Budget Volume
Hiring Volume – Full and PT professionals 44% 35% 21% India, US, Brazil
Hiring Volume – Contractors, interim and temporary professionals 27% 38% 36% Brazil, India, SE Asia
Hiring Budget 30% 47% 24% India, China, SE Asia
Internal Hiring Volume 46% 46% 8% China and Brazil
2013 Talent Acquisition Statistics
Analyze where you are behind the average and what you can do to be leading edge
Leading Practice
Countries

Get ahead by incorporating these trends into your strategy
2013 Top 5 Trends Action Items
Internal Hiring
Mobile Recruiting
1
4
5
Recruiters are relying more and more on social media to engage top talent. Stay ahead of the
competition by training your team and employees how to be effective.
Ensure you are adequately investing in social and professional networks for the long run.
Quality Hires
2
Understand your employer brand and how it can set you apart from the competition. Take the
opportunity to engage not only candidates, but employees as well.
Be a marketer: Determine what are your company's most effective channels and incorporate
them into your employer brand strategy.
Employer Brand
Understand the benefits of internal recruiting and use data to get buy-in and increase awareness.
Support and encourage employees to look internally.
Get ahead by taking action now on your company’s mobile strategy, and you’ll expand your
talent pool and become more visible to passive candidates.
3
Identify what information you use to make decisions and what additional data is available that
you can leverage to inform your decisions and employer brand.
Survey new hires regularly to get a qualitative review of your talent brand. Use numerical
metrics to measure your brand quantitatively over time and against competitors.
Data

Trends Survey Sampling and Methodology
Data Comparisons
 Global comparisons are reported as un-weighted averages
from all countries except where noted
 Historical data comparisons are taken from 2012 and 2011
Global Recruiting Trends research, which had similar
sampling criteria and methodology to 2013
– 2013 survey fielded April-May 2013 with 3,379 respondent
– 2012 survey fielded May-July 2012 with 3,028 respondents*
– 2011 survey fielded April-June 2011 with 3,263 respondents*
Survey Sample
 Survey respondents are talent acquisition
professionals who:
– Work in a corporate HR department
– Have at least some authority in determining their
company’s recruitment solutions budget
– Focus exclusively on recruiting, manage a recruiting
team, or are HR generalists who spend more than 25%
of their time recruiting.
 Survey respondents are members of LinkedIn who
have opted to participate in research studies. They
were selected based on information in their
LinkedIn profile and contacted via email
Brazil: 251
USA: 533
Canada: 287
UK: 340
China: 225
Southeast Asia: 141
India: 274 Australia: 280
Spain: 152
Nordics: 118
Italy: 144
France: 235
Germany: 194
Netherlands: 205
*China & Southeast Asia not included in 2011 and 2012

To learn more….
2013 Global Recruiting Trends Report
Global and Additional Countries: lnkd.in/GlobalRecruitingTrends
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Discover additional insights: talent.linkedin.com
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Top 5 Talent Trends Driving Recruiting in 2013

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