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Social Media
for the
Busy Academic
Sarah Horrigan and Tristram Hooley
“websites and applications that enable
users to create and share content or
to participate in social networking”
Oxford University Press, 2013
Image source: http://www.flickr.com/photos/93212162@N08/8539048913
Social media
Social media is…
Social Media for the Busy Academic
… but a bit scary
… but also very useful
Image source: http://www.flickr.com/photos/92694860@N00/4334456172
Social Media for the Busy Academic
7 C’s of
Digital
Career
Literacy
Changing
Collecting
Critiquing
ConnectingCommunicating
Creating
Curating
Source: Hooley, T., 2012, “7 Cs of digital career literacy”
How does that
relate to the role
of the academic?
7 C’s of
Digital
Career
Literacy
Changing
Collecting
Critiquing
ConnectingCommunicating
Creating
Curating
Source: Hooley, T., 2012, “7 Cs of digital career literacy”
Apply them to
an academic
context
1. Changing
But how?
Changing attitude
Changing confidence
Changing skills
2. Collecting
Find
Store
Retrieve
Image source: http://www.flickr.com/photos/51035609331@N01/5070829/
3. Critiquing
Image source: http://www.flickr.com/photos/93393982@N00/3909431214
4. Connecting
Image source: xkcd, http://xkcd.com/918/
Social Media for the Busy Academic
5. Communicating
Image source: http://www.flickr.com/photos/47130629@N04/5653817859
1. Connect with other people
Image source: http://www.flickr.com/photos/47130629@N04/5653817859
2. ‘Water the plants’
Image source: http://www.flickr.com/photos/47130629@N04/5653817859
3. Do a bit of research
Image source: http://www.flickr.com/photos/47130629@N04/5653817859
4. Be yourself… your public self
Image source: http://www.flickr.com/photos/47130629@N04/5653817859
5. ‘Be prepared to pivot’
6. Creating
Social Media for the Busy Academic
7. Curating
Have you Googled yourself lately??
Image source: http://www.flickr.com/photos/22498907@N02/2966926376/">
Image source: http://www.flickr.com/photos/48805491@N00/3206216434/
Social Media
for the
Busy Academic
Sarah Horrigan and Tristram Hooley
Social Media for the Busy Academic
Social Media for the Busy Academic
Social Media for the Busy Academic

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