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Hachette India - Pinterest Contest Case Study

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Ethinos Digital Marketing
Ethinos Digital Marketing

A case-study of a successful Pinterest contest carried out for Hachette India; which increased interactions and doubled their followers on Pinterest.

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www.ethinos.com It’s not just blah, blah & blah Spreading some book love on Pinterest! A case-study on our successful Pinterest contest for Hachette India
www.ethinos.com It’s not just blah, blah & blah Objectives Connect with a relevant target audience on Pinterest Increase the number of Hachette India’s followers and interactions on Pinterest
www.ethinos.com It’s not just blah, blah & blah Challenges Pinterest’s contest guidelines; which do not allow repins of a particular piece of content for the purpose of a contest. This meant that all the standard formats like asking members to repin their favourite pin, share a particular pin with their followers, etc. could not be used. We needed something that would add value to our presence rather than spam it with multiple repins of the same piece of content. Pinterest’s policy of requiring an email address to add pinners to a group board. So, we couldn’t add followers to our group board directly. It ended up becoming an additional step in the process; where participants gave their email address, we added them as pinners, and then they participated in the contest. A brand new presence for Hachette India, with not too many followers or interactions. Low penetration of Pinterest in India, in general.
www.ethinos.com It’s not just blah, blah & blah Strategy and Execution We decided to carry out a Pinterest contest that led to the creation of interesting content and did not breach any of Pinterest’s rules. Knowing that our target audience was book lovers, we decided to get them to share what they prize the most, their bookshelves. The contest was promoted on other platforms well before it actually began, so our fans got a heads up and the interested ones could join us on Pinterest. A rise in Pinterest numbers was visible from day one. We ran the contest ran for 3 days, and extended it over a weekend thanks to the encouraging response we got. This not only resonated very well with our target audience; but also caught the interest of followers who might not be very avid readers, yet were still happy to browse through interesting bookshelves. To ensure maximum participation and make up for the slightly complex process while participating, we announced a prize of a Hachette Hamper of recent releases of the month.
www.ethinos.com It’s not just blah, blah & blah Results A 100% increase in the number of followers on Pinterest 100+ entries to the contest Multiple entries from a some engaged participants Conversation among the target audience with participants interacting with each other and complimenting each other’s bookshelves User generated content that could be shared across other platforms Database that could be leveraged for future promotions
www.ethinos.com It’s not just blah, blah & blah Interactions among followers 100% increase in the number of followers 122 Entries and 86 followers for one single board
www.ethinos.com It’s not just blah, blah & blah Multiple entries from participants Content leveraged on other platforms Engaged Users Create Shareable Content
www.ethinos.com It’s not just blah, blah & blah What Worked for Us? Targeting the right audience Being able to connect with booklovers was one of the main reasons why this contest succeeded. Knowing how possessive ardent readers are about their books and bookshelves; through this contest, we decided to give them a platform to show off their prized possession and interact with others of their kind. Choosing the right incentive The prize for this contest was a Hachette Hamper of latest releases. Considering that booklovers love nothing more than new books, we made sure that our incentive was irresistible to our target audience. This ensure better reach, better participation, and achievement of our objectives. Novelty Factor Since this was the first ever Pinterest contest for Hachette India, our followers on Pinterest and all other platforms were as excited about it as we were. We created a buzz around the contest by announcing it on other platforms and promoting it through regular posts. Simplicity We kept the contest very simple. Neither was there a complex process to register and participate, nor were the requirements from participants too difficult. It was a contest that the participants enjoyed and it also gave us user-generated content that we could leverage on other platforms. Reasons for Success
www.ethinos.com It’s not just blah, blah & blah Have a Question? Get in touch with the experts! siddharth.hegde@ethinos.com +91 – 9820217252 http://www.linkedin.com/in/hegdesiddharth @siddhegde http://www.facebook.com /EthinosDigital More presentations from the Ethinos team Internetusage patternsamong affluentIndians The case for Social Media in B2B Companies 10 Commandments of Social Media for Business Digital Marketing : The last chance to level the playing field 11 Case Studies of how twitter helped businesses

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Social Media Strategy for 2016 by Michael Spencer, has 44 slides with 9893 views.Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
Social Media Strategy for 2016Social Media Strategy for 2016
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Pin for the Win: How to Market Your Brand on Pinterest by Marketo, has 32 slides with 6557 views.This document provides tips for using Pinterest to market a brand. It discusses building an initial follower base through following others and using a "Pin It" button. It also recommends leveraging other social channels by posting pins to Facebook and Twitter. Additional tips include creating engaging content like how-to boards and contests. The document also discusses using rich pins and tying Pinterest activity to online revenue and sales.
Pin for the Win: How to Market Your Brand on PinterestPin for the Win: How to Market Your Brand on Pinterest
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Facebook marketing is changing by Irene Sanjaya, has 16 slides with 655 views.This document discusses changes to Facebook's News Feed algorithm in 2015 and provides tips for businesses to adjust their Facebook marketing strategies accordingly. It notes that Facebook will reduce overly promotional page posts to improve the user experience. It then answers common questions about the changes, such as how businesses can expand their organic reach without advertising budgets by focusing on high-value, non-promotional content and engaging their audiences.
Facebook marketing is changingFacebook marketing is changing
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Instagram Marketing 101 by BrandonScott76, has 18 slides with 1815 views.Instagram is a social media platform launched in 2010 that allows users to take photos, apply filters to change the photos' appearance, and share the photos on Instagram and other social networks. It has over 200 million monthly active users, half of whom are outside the US. Popular brands like Starbucks, Taco Bell, and Intel successfully use Instagram for marketing by posting visually appealing content that engages customers and increases brand awareness.
Instagram Marketing 101Instagram Marketing 101
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What cha talking about - Rules of Engagement on FacebookWhat cha talking about - Rules of Engagement on Facebook
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The Year of Instagram (2014)The Year of Instagram (2014)
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Instagram strategy for Brands by Mo Seetubtim, has 32 slides with 10636 views.Instagram Strategy for Brands. This slideshare will help you think step-by-step strategically. Brandmentalist.com Brandmentalist.Quora.com Tweet @Brandmentalist
Instagram strategy for BrandsInstagram strategy for Brands
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Top Tips to Increase Facebook Fans by Real-Time OutSource, has 3 slides with 465 views.Create and share original content: Behind the scenes photos, product photos, and thoughtful or inspirational images are all excellent ideas paired with interesting messages or conversation-starters
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Real Estate Social Media by Chrystie Vachon, has 72 slides with 2516 views.This document provides an overview of how real estate agents can use online tools like social media to expand their sphere of influence. It discusses setting up profiles on key platforms like Facebook, Twitter, LinkedIn, YouTube and blogging to share content, network and brand oneself as an industry expert. Specific guidance is given around goals, research, content creation and cross-promotion across channels.
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ColourPop Social Media StrategyColourPop Social Media Strategy
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Social Media Arizona SMAZ Elizabeth HannanSocial Media Arizona SMAZ Elizabeth Hannan
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FlexApp- Build mobile apps with AI, not code by FlexApp, has 13 slides with 50 views.FlexApp is changing the game in mobile app development by transforming straightforward text prompts into fully functional React Native applications. Whether you’re an entrepreneur, developer, or designer, FlexApp gives you the power to whip up high-quality, production-ready apps in just minutes—no coding skills needed! By leveraging AI-driven automation and Expo, we make the app-building process smooth, intuitive, and scalable across iOS, Android, and PWAs. Why Choose FlexApp? Say goodbye to those long development cycles—FlexApp allows you to concentrate on your vision while AI takes care of the heavy lifting. With a clever AI code agent, a live app preview, and a visual inspector, you can effortlessly build, test, and refine your app. Key Features - Live Mobile App Previews: Watch your app spring to life with real-time updates. - Visual Inspector: Click on any UI element and tweak it using our user-friendly editor. - Templates to Get Started: Jumpstart your project with ready-made templates (and more are on the way!). - PWA Support: Create and launch mobile apps directly from your phone. - Error Fixes (Forever Free): Our AI automatically spots and fixes issues, so you can relax. - Chat-Only & Edit Mode: Choose between conversational AI help or dive into direct code customization. - 3rd-Party Integrations: Boost functionality with external services (coming soon). What Makes FlexApp Different? - Speed & Simplicity: No need for complicated development setups—just describe your app, and FlexApp does the rest. - Flexible Workflow: Whether you want a no-code experience or prefer to tweak the generated code, you’re in charge. - Cross-Platform Compatibility: Build once and deploy anywhere—iOS, Android, and web (PWA). - Reliability & Efficiency: Our AI-powered error handling keeps your app running smoothly with minimal fuss. How It Works - Describe Your Idea – Just enter a simple text prompt outlining your app concept. - AI Generates Your App – FlexApp’s AI whips up a fully functional React Native app complete with UI, logic, and navigation. - Customize & Preview – Use the Visual Inspector to make adjustments and see your changes in real-time. Start with Templates here: https://flexapp.ai/
FlexApp- Build mobile apps with AI, not codeFlexApp- Build mobile apps with AI, not code
FlexApp- Build mobile apps with AI, not code
FlexApp
13 slides•50 views
FinTech Shaping the Financial World_Payments.pdf by trungdo89, has 27 slides with 15 views.Payment
FinTech Shaping the Financial World_Payments.pdfFinTech Shaping the Financial World_Payments.pdf
FinTech Shaping the Financial World_Payments.pdf
trungdo89
27 slides•15 views
How the Oil & Gas Industry in Dubai is Evolving in 2025.pdf by Exporters Worlds, has 12 slides with 33 views.Discover how the oil & gas industry in Dubai is evolving in 2025 with new trends, innovations, and top projects shaping the future. Stay ahead in the energy sector! The oil & gas industry in Dubai has long been a key role of the UAE’s economic success. Although Dubai’s economy has diversified over the years, oil and gas still play a significant role in shaping the region’s energy sector. As we move into 2025, several major trends are reshaping the industry, from digital transformation to sustainability initiatives. In this article, we explore how oil companies in Dubai are adapting to new challenges and opportunities.
How the Oil & Gas Industry in Dubai is Evolving in 2025.pdfHow the Oil & Gas Industry in Dubai is Evolving in 2025.pdf
How the Oil & Gas Industry in Dubai is Evolving in 2025.pdf
Exporters Worlds
12 slides•33 views
The Evolution of Canada's Housing Market Key Trends Shaping the Future by Exp... by Reza Tehrani Cohen, has 8 slides with 15 views.The Evolution of Canada's Housing Market Key Trends Shaping the Future by Experienced Real Estate Professionals including Reza Tehrani Cohen
The Evolution of Canada's Housing Market Key Trends Shaping the Future by Exp...The Evolution of Canada's Housing Market Key Trends Shaping the Future by Exp...
The Evolution of Canada's Housing Market Key Trends Shaping the Future by Exp...
Reza Tehrani Cohen
8 slides•15 views
Goo-Events - Credentials Presentation 2025 by gooevents123, has 64 slides with 48 views.🌟 Chào mừng đến với Goo-Events! 🌟 Với slogan "Confidence in Action" Goo luôn tự tin mang đến những trải nghiệm tuyệt vời và độc đáo cho khách hàng trong từng sự kiện.
Goo-Events - Credentials Presentation 2025Goo-Events - Credentials Presentation 2025
Goo-Events - Credentials Presentation 2025
gooevents123
64 slides•48 views
Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relations... by Aggregage, has 37 slides with 145 views.In this webinar, you’ll learn how to go beyond generic outreach and build stronger, more productive media relationships. Discover how to personalize your pitches, demonstrate value, and foster credibility—ultimately increasing journalist engagement and securing better coverage!
Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relations...Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relations...
Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relations...
Aggregage
37 slides•145 views
Session 2 Money, Ledgers, and Bitcoin.pdf by trungdo89, has 38 slides with 15 views.Blockchain & Money
Session 2 Money, Ledgers, and Bitcoin.pdfSession 2 Money, Ledgers, and Bitcoin.pdf
Session 2 Money, Ledgers, and Bitcoin.pdf
trungdo89
38 slides•15 views
Did Ai Write This | Zerogpt.com . by ZeroGpt13, has 4 slides with 14 views.The greatest resource for creating emotionally engaging material is Zerogpt.com, where you can learn more about artificial intelligence. Did an AI write this? Look at it right now!
Did Ai Write This | Zerogpt.com .Did Ai Write This | Zerogpt.com .
Did Ai Write This | Zerogpt.com .
ZeroGpt13
4 slides•14 views
How UniCredit Bank Supports Blockchain-Driven Growth by HRH. JOHN BABATUNDE LEE, has 4 slides with 19 views.In a world increasingly driven by technological advancements, financial institutions play a pivotal role in enabling innovation and fostering sustainable development. UniCredit Bank has demonstrated its forward-thinking approach by issuing a €10 million promissory note to JohnLee Tradecorp Group, a blockchain development company. This collaboration is not just a financial transaction; it’s a strategic partnership that exemplifies how modern finance can empower transformative industries.
How UniCredit Bank Supports Blockchain-Driven GrowthHow UniCredit Bank Supports Blockchain-Driven Growth
How UniCredit Bank Supports Blockchain-Driven Growth
HRH. JOHN BABATUNDE LEE
4 slides•19 views
BANKING LAW AND PRACTICE.docxBANKING LAW AND PRACTICE.docx by Sunil Kumar, has 54 slides with 11 views.BANKING LAW AND PRACTICE.docxBANKING LAW AND PRACTICE.docx
BANKING LAW AND PRACTICE.docxBANKING LAW AND PRACTICE.docxBANKING LAW AND PRACTICE.docxBANKING LAW AND PRACTICE.docx
BANKING LAW AND PRACTICE.docxBANKING LAW AND PRACTICE.docx
Sunil Kumar
54 slides•11 views
Healthcare Hall of Fame: Vietnam Top 10 Hospital Brands by Ignite Capital, has 2 slides with 48 views.Vietnam’s Healthcare Hall of Fame: Top Hospital Brands by Google Vietnam’s healthcare sector has rapidly advanced, with both public and private institutions setting new standards in patient care. These hospitals, known for their modern facilities, cutting-edge technology, and exceptional services, have earned a spot in Vietnam’s healthcare Hall of Fame. Let’s explore some of the most respected hospital brands in the country. Hoan My Medical Corporation is the largest and most well-established healthcare chain in Vietnam, with a vast network of hospitals. Offering affordable, high-quality services in both urban and rural areas, it has become a trusted name in healthcare across the country. In Ho Chi Minh City, City International Hospital stands out for its comprehensive range of medical services. From routine care to complex surgeries, it is renowned for skilled professionals and world-class healthcare, making it a top choice for patients. City International has been cited as the highest-ranked international hospital by Voice of America, Travel & Leisure, Yahoo, US News ans Berkshire. Tam Anh Hospital is another leading private hospital known for its advanced medical technology and high-quality services. With a focus on surgery and diagnostics, it has earned a strong reputation for its commitment to patient care. Vinmec International General Hospital is a premier hospital chain offering modern facilities and international standards of care. Its reputation for quality makes it a popular choice for local and international patients seeking comprehensive healthcare. Columbia Asia International Hospital brings global healthcare standards to Vietnam through its network across Asia. With specialized services and high patient satisfaction, Columbia Asia is recognized as a trusted healthcare provider in the region. In Ho Chi Minh City, Franco-Vietnamese Hospital blends French and Vietnamese medical expertise to provide top-tier care. Known for its patient-centered approach, it continues to build its reputation as a leading private healthcare provider. In Hanoi, Hanoi French Hospital is a well-regarded institution offering exceptional healthcare to both local and expat communities. Its international staff and high-quality services make it a go-to destination for reliable medical care. Bach Mai Hospital, a renowned public institution in Hanoi, is one of Vietnam’s leading medical centers. Known for specialized services, it plays a crucial role in the public healthcare system, providing accessible and comprehensive care. These hospitals represent the pinnacle of healthcare in Vietnam, setting high standards for quality and patient care across the nation.
Healthcare Hall of Fame: Vietnam Top 10 Hospital BrandsHealthcare Hall of Fame: Vietnam Top 10 Hospital Brands
Healthcare Hall of Fame: Vietnam Top 10 Hospital Brands
Ignite Capital
2 slides•48 views
A Systematic Review about Results of Low Load on Resistance Training for.pdf by sciencephotons23, has 7 slides with 90 views.This review investigated systematically if high loads are superior to low loads in muscle hypertrophy, considering the volume load applied. The bibliographic review used on this work was based on existing clinical trials about volume load and muscle hypertrophy, where compared low-load and high-load in individuals with or not resistance training e
A Systematic Review about Results of Low Load on Resistance Training for.pdfA Systematic Review about Results of Low Load on Resistance Training for.pdf
A Systematic Review about Results of Low Load on Resistance Training for.pdf
sciencephotons23
7 slides•90 views
Bruce Lee Keebeck - Specializes In Multi-Generational Wealth by Bruce Lee Keebeck, has 8 slides with 18 views.With a passion for education and community development, Bruce Lee Keebeck established Keebeck Wealth Management to help clients become the CEO of their capital. As a member of the University School of Milwaukee Board of Trustees, he is dedicated to serving his community.
Bruce Lee Keebeck - Specializes In Multi-Generational WealthBruce Lee Keebeck - Specializes In Multi-Generational Wealth
Bruce Lee Keebeck - Specializes In Multi-Generational Wealth
Bruce Lee Keebeck
8 slides•18 views
Free Time with Jenny Blake — Slides (2025) by Jenny Blake, has 35 slides with 55 views.If you and your team are beset by the Burdensome B’s—bottlenecked, bored, buried by bureaucracy, or burning out—this session is for you. These slides are from an interactive keynote designed to help you pinpoint where you are experiencing friction vs. flow in your company through the three-stage Free Time Framework: Align, Design, Assign. Participants leave with clear strategies free up more time and energy for your highest contribution, trusting team members to take care of the rest. More about Jenny: Jenny Blake runs a Delightfully Tiny media company, and licenses her IP to clients such as Google, CHANEL, and the Stanford Graduate School of Business. She loves helping people move from friction to flow through smarter systems, powered by Delightfully Tiny Teams. Jenny lives in New York City and hosts two podcasts with over two million downloads combined: Free Time with Jenny Blake for Heart-Based Business owners, and Pivot with Jenny Blake for navigating change.
Free Time with Jenny Blake — Slides (2025)Free Time with Jenny Blake — Slides (2025)
Free Time with Jenny Blake — Slides (2025)
Jenny Blake
35 slides•55 views
The Future of Business Valuation_ Trends to Watch in 2025 and Beyond.pdf by DFK BKM, has 4 slides with 21 views.Business valuation is entering a new era, shaped by AI, ESG considerations, intangible assets, and evolving economic conditions. With data-driven insights and innovative valuation methods, businesses must adapt to stay competitive. Whether you're an entrepreneur, investor, or preparing for an exit, understanding these emerging trends is key to making informed financial decisions. Stay ahead with expert insights into how valuation is transforming in 2025 and beyond.
The Future of Business Valuation_ Trends to Watch in 2025 and Beyond.pdfThe Future of Business Valuation_ Trends to Watch in 2025 and Beyond.pdf
The Future of Business Valuation_ Trends to Watch in 2025 and Beyond.pdf
DFK BKM
4 slides•21 views
HR Policies, How to Write Policies and Procedures Template by SeemaAgrawal43, has 9 slides with 60 views.HR policies encompass guidelines and rules that govern employee conduct, rights, responsibilities, and organizational procedures within a company. These policies cover various areas such as recruitment, employee relations, compensation, benefits, performance management, training, and workplace safety. They ensure consistency, fairness, and compliance with legal regulations while promoting a positive work environment. HR policies are crucial for setting expectations, mitigating risks, and aligning organizational practices with strategic goals.
HR Policies, How to Write Policies and Procedures TemplateHR Policies, How to Write Policies and Procedures Template
HR Policies, How to Write Policies and Procedures Template
SeemaAgrawal43
9 slides•60 views
How & Where can I buy Telegram accounts? by Ann J. Hicks, has 8 slides with 18 views.Telegram is a popular messaging app. It offers a secure platform for communication. Many businesses use Telegram to connect with their audience. Buying Telegram accounts can help grow your presence quickly. It saves time and effort in building a follower base. With purchased accounts, you can reach a larger audience instantly. This can lead to more interactions and potential customers. It's a way to enhance your online strategy. Understanding the benefits and knowing where to buy is crucial. This blog will guide you through the process, helping you make informed decisions. Stay tuned to learn more about buying Telegram accounts and how it can benefit your business. Benefits Of Buying Accounts Buying Telegram accounts can offer several benefits for your business or personal brand. These advantages can help you grow your online presence quickly and efficiently. Below are some key benefits of purchasing Telegram accounts.
How & Where can I buy Telegram accounts?How & Where can I buy Telegram accounts?
How & Where can I buy Telegram accounts?
Ann J. Hicks
8 slides•18 views
OriginPro 2025 Crack + License Key (2025) by hurairamalik11x, has 16 slides with 46 views.Direct License file Link Below👇 https://dr-up-community.info/ Downloading a trial version of Origin/OriginPro. The trial version is fully functional. Once installed, you can request a 21-day license. Origin Pro Crack Plus Activation Code: A Powerful Data Analysis and Graphing Software If you are looking for a software
OriginPro 2025 Crack + License Key (2025)OriginPro 2025 Crack + License Key (2025)
OriginPro 2025 Crack + License Key (2025)
hurairamalik11x
16 slides•46 views
Employee Engagement in the Communications Industry by MariumAbdulhussein, has 41 slides with 469 views.An exploration into several key factors of employee engagement including belonging, retention, trust, productivity, employee mental health, supervisor and peer relationships, and the influence of workplace factors, such as location/schedule flexibility, employee resource groups (ERGs), and more.
Employee Engagement in the Communications IndustryEmployee Engagement in the Communications Industry
Employee Engagement in the Communications Industry
MariumAbdulhussein
41 slides•469 views
IDM Crack 6.42 Build 31 Patch With Activation Key by fultech104, has 39 slides with 15 views.https://up-community.net/after-verification-click-go-to-download-page/ Internet Download Manager (IDM) Crack 6.42 Build 31 Patch With Activation Key is a device to develop download speeds by to numerous occasions, resume and.
IDM Crack 6.42 Build 31 Patch With Activation KeyIDM Crack 6.42 Build 31 Patch With Activation Key
IDM Crack 6.42 Build 31 Patch With Activation Key
fultech104
39 slides•15 views
FlexApp- Build mobile apps with AI, not code by FlexApp, has 13 slides with 50 views.FlexApp is changing the game in mobile app development by transforming straightforward text prompts into fully functional React Native applications. Whether you’re an entrepreneur, developer, or designer, FlexApp gives you the power to whip up high-quality, production-ready apps in just minutes—no coding skills needed! By leveraging AI-driven automation and Expo, we make the app-building process smooth, intuitive, and scalable across iOS, Android, and PWAs. Why Choose FlexApp? Say goodbye to those long development cycles—FlexApp allows you to concentrate on your vision while AI takes care of the heavy lifting. With a clever AI code agent, a live app preview, and a visual inspector, you can effortlessly build, test, and refine your app. Key Features - Live Mobile App Previews: Watch your app spring to life with real-time updates. - Visual Inspector: Click on any UI element and tweak it using our user-friendly editor. - Templates to Get Started: Jumpstart your project with ready-made templates (and more are on the way!). - PWA Support: Create and launch mobile apps directly from your phone. - Error Fixes (Forever Free): Our AI automatically spots and fixes issues, so you can relax. - Chat-Only & Edit Mode: Choose between conversational AI help or dive into direct code customization. - 3rd-Party Integrations: Boost functionality with external services (coming soon). What Makes FlexApp Different? - Speed & Simplicity: No need for complicated development setups—just describe your app, and FlexApp does the rest. - Flexible Workflow: Whether you want a no-code experience or prefer to tweak the generated code, you’re in charge. - Cross-Platform Compatibility: Build once and deploy anywhere—iOS, Android, and web (PWA). - Reliability & Efficiency: Our AI-powered error handling keeps your app running smoothly with minimal fuss. How It Works - Describe Your Idea – Just enter a simple text prompt outlining your app concept. - AI Generates Your App – FlexApp’s AI whips up a fully functional React Native app complete with UI, logic, and navigation. - Customize & Preview – Use the Visual Inspector to make adjustments and see your changes in real-time. Start with Templates here: https://flexapp.ai/
FlexApp- Build mobile apps with AI, not codeFlexApp- Build mobile apps with AI, not code
FlexApp- Build mobile apps with AI, not code
FlexApp
13 slides•50 views
FinTech Shaping the Financial World_Payments.pdf by trungdo89, has 27 slides with 15 views.Payment
FinTech Shaping the Financial World_Payments.pdfFinTech Shaping the Financial World_Payments.pdf
FinTech Shaping the Financial World_Payments.pdf
trungdo89
27 slides•15 views
How the Oil & Gas Industry in Dubai is Evolving in 2025.pdf by Exporters Worlds, has 12 slides with 33 views.Discover how the oil & gas industry in Dubai is evolving in 2025 with new trends, innovations, and top projects shaping the future. Stay ahead in the energy sector! The oil & gas industry in Dubai has long been a key role of the UAE’s economic success. Although Dubai’s economy has diversified over the years, oil and gas still play a significant role in shaping the region’s energy sector. As we move into 2025, several major trends are reshaping the industry, from digital transformation to sustainability initiatives. In this article, we explore how oil companies in Dubai are adapting to new challenges and opportunities.
How the Oil & Gas Industry in Dubai is Evolving in 2025.pdfHow the Oil & Gas Industry in Dubai is Evolving in 2025.pdf
How the Oil & Gas Industry in Dubai is Evolving in 2025.pdf
Exporters Worlds
12 slides•33 views
The Evolution of Canada's Housing Market Key Trends Shaping the Future by Exp... by Reza Tehrani Cohen, has 8 slides with 15 views.The Evolution of Canada's Housing Market Key Trends Shaping the Future by Experienced Real Estate Professionals including Reza Tehrani Cohen
The Evolution of Canada's Housing Market Key Trends Shaping the Future by Exp...The Evolution of Canada's Housing Market Key Trends Shaping the Future by Exp...
The Evolution of Canada's Housing Market Key Trends Shaping the Future by Exp...
Reza Tehrani Cohen
8 slides•15 views
Goo-Events - Credentials Presentation 2025 by gooevents123, has 64 slides with 48 views.🌟 Chào mừng đến với Goo-Events! 🌟 Với slogan "Confidence in Action" Goo luôn tự tin mang đến những trải nghiệm tuyệt vời và độc đáo cho khách hàng trong từng sự kiện.
Goo-Events - Credentials Presentation 2025Goo-Events - Credentials Presentation 2025
Goo-Events - Credentials Presentation 2025
gooevents123
64 slides•48 views
Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relations... by Aggregage, has 37 slides with 145 views.In this webinar, you’ll learn how to go beyond generic outreach and build stronger, more productive media relationships. Discover how to personalize your pitches, demonstrate value, and foster credibility—ultimately increasing journalist engagement and securing better coverage!
Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relations...Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relations...
Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relations...
Aggregage
37 slides•145 views
Session 2 Money, Ledgers, and Bitcoin.pdf by trungdo89, has 38 slides with 15 views.Blockchain & Money
Session 2 Money, Ledgers, and Bitcoin.pdfSession 2 Money, Ledgers, and Bitcoin.pdf
Session 2 Money, Ledgers, and Bitcoin.pdf
trungdo89
38 slides•15 views
Did Ai Write This | Zerogpt.com . by ZeroGpt13, has 4 slides with 14 views.The greatest resource for creating emotionally engaging material is Zerogpt.com, where you can learn more about artificial intelligence. Did an AI write this? Look at it right now!
Did Ai Write This | Zerogpt.com .Did Ai Write This | Zerogpt.com .
Did Ai Write This | Zerogpt.com .
ZeroGpt13
4 slides•14 views
How UniCredit Bank Supports Blockchain-Driven Growth by HRH. JOHN BABATUNDE LEE, has 4 slides with 19 views.In a world increasingly driven by technological advancements, financial institutions play a pivotal role in enabling innovation and fostering sustainable development. UniCredit Bank has demonstrated its forward-thinking approach by issuing a €10 million promissory note to JohnLee Tradecorp Group, a blockchain development company. This collaboration is not just a financial transaction; it’s a strategic partnership that exemplifies how modern finance can empower transformative industries.
How UniCredit Bank Supports Blockchain-Driven GrowthHow UniCredit Bank Supports Blockchain-Driven Growth
How UniCredit Bank Supports Blockchain-Driven Growth
HRH. JOHN BABATUNDE LEE
4 slides•19 views
BANKING LAW AND PRACTICE.docxBANKING LAW AND PRACTICE.docx by Sunil Kumar, has 54 slides with 11 views.BANKING LAW AND PRACTICE.docxBANKING LAW AND PRACTICE.docx
BANKING LAW AND PRACTICE.docxBANKING LAW AND PRACTICE.docxBANKING LAW AND PRACTICE.docxBANKING LAW AND PRACTICE.docx
BANKING LAW AND PRACTICE.docxBANKING LAW AND PRACTICE.docx
Sunil Kumar
54 slides•11 views
Healthcare Hall of Fame: Vietnam Top 10 Hospital Brands by Ignite Capital, has 2 slides with 48 views.Vietnam’s Healthcare Hall of Fame: Top Hospital Brands by Google Vietnam’s healthcare sector has rapidly advanced, with both public and private institutions setting new standards in patient care. These hospitals, known for their modern facilities, cutting-edge technology, and exceptional services, have earned a spot in Vietnam’s healthcare Hall of Fame. Let’s explore some of the most respected hospital brands in the country. Hoan My Medical Corporation is the largest and most well-established healthcare chain in Vietnam, with a vast network of hospitals. Offering affordable, high-quality services in both urban and rural areas, it has become a trusted name in healthcare across the country. In Ho Chi Minh City, City International Hospital stands out for its comprehensive range of medical services. From routine care to complex surgeries, it is renowned for skilled professionals and world-class healthcare, making it a top choice for patients. City International has been cited as the highest-ranked international hospital by Voice of America, Travel & Leisure, Yahoo, US News ans Berkshire. Tam Anh Hospital is another leading private hospital known for its advanced medical technology and high-quality services. With a focus on surgery and diagnostics, it has earned a strong reputation for its commitment to patient care. Vinmec International General Hospital is a premier hospital chain offering modern facilities and international standards of care. Its reputation for quality makes it a popular choice for local and international patients seeking comprehensive healthcare. Columbia Asia International Hospital brings global healthcare standards to Vietnam through its network across Asia. With specialized services and high patient satisfaction, Columbia Asia is recognized as a trusted healthcare provider in the region. In Ho Chi Minh City, Franco-Vietnamese Hospital blends French and Vietnamese medical expertise to provide top-tier care. Known for its patient-centered approach, it continues to build its reputation as a leading private healthcare provider. In Hanoi, Hanoi French Hospital is a well-regarded institution offering exceptional healthcare to both local and expat communities. Its international staff and high-quality services make it a go-to destination for reliable medical care. Bach Mai Hospital, a renowned public institution in Hanoi, is one of Vietnam’s leading medical centers. Known for specialized services, it plays a crucial role in the public healthcare system, providing accessible and comprehensive care. These hospitals represent the pinnacle of healthcare in Vietnam, setting high standards for quality and patient care across the nation.
Healthcare Hall of Fame: Vietnam Top 10 Hospital BrandsHealthcare Hall of Fame: Vietnam Top 10 Hospital Brands
Healthcare Hall of Fame: Vietnam Top 10 Hospital Brands
Ignite Capital
2 slides•48 views
A Systematic Review about Results of Low Load on Resistance Training for.pdf by sciencephotons23, has 7 slides with 90 views.This review investigated systematically if high loads are superior to low loads in muscle hypertrophy, considering the volume load applied. The bibliographic review used on this work was based on existing clinical trials about volume load and muscle hypertrophy, where compared low-load and high-load in individuals with or not resistance training e
A Systematic Review about Results of Low Load on Resistance Training for.pdfA Systematic Review about Results of Low Load on Resistance Training for.pdf
A Systematic Review about Results of Low Load on Resistance Training for.pdf
sciencephotons23
7 slides•90 views
Bruce Lee Keebeck - Specializes In Multi-Generational Wealth by Bruce Lee Keebeck, has 8 slides with 18 views.With a passion for education and community development, Bruce Lee Keebeck established Keebeck Wealth Management to help clients become the CEO of their capital. As a member of the University School of Milwaukee Board of Trustees, he is dedicated to serving his community.
Bruce Lee Keebeck - Specializes In Multi-Generational WealthBruce Lee Keebeck - Specializes In Multi-Generational Wealth
Bruce Lee Keebeck - Specializes In Multi-Generational Wealth
Bruce Lee Keebeck
8 slides•18 views
Free Time with Jenny Blake — Slides (2025) by Jenny Blake, has 35 slides with 55 views.If you and your team are beset by the Burdensome B’s—bottlenecked, bored, buried by bureaucracy, or burning out—this session is for you. These slides are from an interactive keynote designed to help you pinpoint where you are experiencing friction vs. flow in your company through the three-stage Free Time Framework: Align, Design, Assign. Participants leave with clear strategies free up more time and energy for your highest contribution, trusting team members to take care of the rest. More about Jenny: Jenny Blake runs a Delightfully Tiny media company, and licenses her IP to clients such as Google, CHANEL, and the Stanford Graduate School of Business. She loves helping people move from friction to flow through smarter systems, powered by Delightfully Tiny Teams. Jenny lives in New York City and hosts two podcasts with over two million downloads combined: Free Time with Jenny Blake for Heart-Based Business owners, and Pivot with Jenny Blake for navigating change.
Free Time with Jenny Blake — Slides (2025)Free Time with Jenny Blake — Slides (2025)
Free Time with Jenny Blake — Slides (2025)
Jenny Blake
35 slides•55 views
The Future of Business Valuation_ Trends to Watch in 2025 and Beyond.pdf by DFK BKM, has 4 slides with 21 views.Business valuation is entering a new era, shaped by AI, ESG considerations, intangible assets, and evolving economic conditions. With data-driven insights and innovative valuation methods, businesses must adapt to stay competitive. Whether you're an entrepreneur, investor, or preparing for an exit, understanding these emerging trends is key to making informed financial decisions. Stay ahead with expert insights into how valuation is transforming in 2025 and beyond.
The Future of Business Valuation_ Trends to Watch in 2025 and Beyond.pdfThe Future of Business Valuation_ Trends to Watch in 2025 and Beyond.pdf
The Future of Business Valuation_ Trends to Watch in 2025 and Beyond.pdf
DFK BKM
4 slides•21 views

Hachette India - Pinterest Contest Case Study

  • 1. www.ethinos.com It’s not just blah, blah & blah Spreading some book love on Pinterest! A case-study on our successful Pinterest contest for Hachette India
  • 2. www.ethinos.com It’s not just blah, blah & blah Objectives Connect with a relevant target audience on Pinterest Increase the number of Hachette India’s followers and interactions on Pinterest
  • 3. www.ethinos.com It’s not just blah, blah & blah Challenges Pinterest’s contest guidelines; which do not allow repins of a particular piece of content for the purpose of a contest. This meant that all the standard formats like asking members to repin their favourite pin, share a particular pin with their followers, etc. could not be used. We needed something that would add value to our presence rather than spam it with multiple repins of the same piece of content. Pinterest’s policy of requiring an email address to add pinners to a group board. So, we couldn’t add followers to our group board directly. It ended up becoming an additional step in the process; where participants gave their email address, we added them as pinners, and then they participated in the contest. A brand new presence for Hachette India, with not too many followers or interactions. Low penetration of Pinterest in India, in general.
  • 4. www.ethinos.com It’s not just blah, blah & blah Strategy and Execution We decided to carry out a Pinterest contest that led to the creation of interesting content and did not breach any of Pinterest’s rules. Knowing that our target audience was book lovers, we decided to get them to share what they prize the most, their bookshelves. The contest was promoted on other platforms well before it actually began, so our fans got a heads up and the interested ones could join us on Pinterest. A rise in Pinterest numbers was visible from day one. We ran the contest ran for 3 days, and extended it over a weekend thanks to the encouraging response we got. This not only resonated very well with our target audience; but also caught the interest of followers who might not be very avid readers, yet were still happy to browse through interesting bookshelves. To ensure maximum participation and make up for the slightly complex process while participating, we announced a prize of a Hachette Hamper of recent releases of the month.
  • 5. www.ethinos.com It’s not just blah, blah & blah Results A 100% increase in the number of followers on Pinterest 100+ entries to the contest Multiple entries from a some engaged participants Conversation among the target audience with participants interacting with each other and complimenting each other’s bookshelves User generated content that could be shared across other platforms Database that could be leveraged for future promotions
  • 6. www.ethinos.com It’s not just blah, blah & blah Interactions among followers 100% increase in the number of followers 122 Entries and 86 followers for one single board
  • 7. www.ethinos.com It’s not just blah, blah & blah Multiple entries from participants Content leveraged on other platforms Engaged Users Create Shareable Content
  • 8. www.ethinos.com It’s not just blah, blah & blah What Worked for Us? Targeting the right audience Being able to connect with booklovers was one of the main reasons why this contest succeeded. Knowing how possessive ardent readers are about their books and bookshelves; through this contest, we decided to give them a platform to show off their prized possession and interact with others of their kind. Choosing the right incentive The prize for this contest was a Hachette Hamper of latest releases. Considering that booklovers love nothing more than new books, we made sure that our incentive was irresistible to our target audience. This ensure better reach, better participation, and achievement of our objectives. Novelty Factor Since this was the first ever Pinterest contest for Hachette India, our followers on Pinterest and all other platforms were as excited about it as we were. We created a buzz around the contest by announcing it on other platforms and promoting it through regular posts. Simplicity We kept the contest very simple. Neither was there a complex process to register and participate, nor were the requirements from participants too difficult. It was a contest that the participants enjoyed and it also gave us user-generated content that we could leverage on other platforms. Reasons for Success
  • 9. www.ethinos.com It’s not just blah, blah & blah Have a Question? Get in touch with the experts! siddharth.hegde@ethinos.com +91 – 9820217252 http://www.linkedin.com/in/hegdesiddharth @siddhegde http://www.facebook.com /EthinosDigital More presentations from the Ethinos team Internetusage patternsamong affluentIndians The case for Social Media in B2B Companies 10 Commandments of Social Media for Business Digital Marketing : The last chance to level the playing field 11 Case Studies of how twitter helped businesses