Conversion Strategies for Web Marketing

Editor's Notes

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7. Brian Hold up your left hand. Place your finger just behind your left ear. You are now point to Wernicke’s area, a place in the brain where certain sounds called nouns are attached to the mental images they represent. Now move your finger to just in front of your ear. You are now pointing to Broca’s area, located in the “Triangular portion of the inferior frontal gyrus”. This is where verbs become actions on the projection screen of the what neuroscientists call the “visuospatial sketchpad.” These two areas are linked by a high-speed network of nerves called the “arcuate fasciculus.”Just behind your left ear is Wernicke’s area of the brain. This is where certain sounds called “nouns” are attached to the mental images they represent.  Slightly forward of that ear is Broca’s area, where verbs become actions on the projection screen of imagination, the mind’s eye, called the“visuospatial sketchpad” by cognitive neuroscientists. The movie projector we call consciousness, they call “working memory.” The high-bandwidth neural pipeline that connects the two is called the “arcuate fasciculus.” http://www.mondaymorningmemo.com/newsletters/read/1878Image: http://thebrain.mcgill.ca/flash/i/i_10/i_10_cr/i_10_cr_lan/i_10_cr_lan.html
8. BrianRelationship to Premotor Cortex and the Primary Motor Cortexhttp://thebrain.mcgill.ca/flash/a/a_10/a_10_cr/a_10_cr_lan/a_10_cr_lan.html#2This language loop is found in the left hemisphere in about 90% of right-handed persons and 70% of left-handed persons, language being one of the functions that is performed asymmetrically in the brain. Surprisingly, this loop is also found at the same location in deaf persons who use sign language. This loop would therefore not appear to be specific to heard or spoken language…http://thebrain.mcgill.ca/flash/d/d_10/d_10_cr/d_10_cr_lan/d_10_cr_lan.html#2Localizing the distributed language network responsible for the N400 measured by MEG during auditory sentence processingSpeech is a Left-brain activityChapter 30 of Secret Formulas of the Wizard of Ads, 1999) asserted that Broca's area of the brain anticipates the predictable.
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11. DebraHow many emails do we get that don’t have any specific offer or deadline.
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33. DebraHow do you know it is a weak offer, start to think ‘out loud’ about it. This explains the cognitive processing end.
34. DebraI can talk about my examples from class, free survey, free estimate, free demonstration (send me a sales person).
35. DebraI thought this was interesting b/c it is not a physical product but our grads.
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37. DebraTesting, testing, testing…..Good headline”would you buy a x brand shirt on sale for $29 was a winning headline.”
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40. BrianDiscuss rotating headers
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49. BrianSetup the “old school” sales letter page. Does it really work online?
50. BrianWhat about Nest?
51. BrianShow them how the sales letter is still used today.
52. BrianShow them how the sales letter is still used today.
53. BrianShow them how the sales letter is still used today.
54. BrianShow them how the sales letter is still used today.
55. BrianShow them how the sales letter is still used today.
56. BrianShow them how the sales letter is still used today.
57. BrianShow them how the sales letter is still used today.
58. BrianShow them how the sales letter is still used today.
59. BrianShow them how the sales letter is still used today.
60. BrianShow them how the sales letter is still used today.
61. BrianShow them how the sales letter is still used today.
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