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Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
“If I had time and a hammer, I’d track
    every bootleg copy and smash it.”
    - George Lucas (attributed)




Wednesday, February 6, 13
Turning Mediocre Products Into
                                  Awesome Products



Wednesday, February 6, 13
Wednesday, February 6, 13
Over 200 startups and
                            $1.5b in market capitalization



Wednesday, February 6, 13
http://zurb.com

                                @zurb


Wednesday, February 6, 13
Jonathan Smiley
                            Partner, Design Lead

                                  @smiley


Wednesday, February 6, 13
?

                       Episode IV   Episode VI   Episode VII



Wednesday, February 6, 13
1st Gen             2nd Gen           3rd Gen           4th Gen            5th Gen            6th Gen
                              October 23, 2001      July 17, 2002    April 28, 2003    July 19, 2004    October 12, 2005   September 5, 2007
                            2 years after Compaq   8 months later   10 months later   14 months later    15 months later    23 months later




Wednesday, February 6, 13
Wednesday, February 6, 13
The Steve Jobs Myth



Wednesday, February 6, 13
Wednesday, February 6, 13
Awesome Products
                            Don’t Just Happen



Wednesday, February 6, 13
Ideation




Wednesday, February 6, 13
Iteration




Wednesday, February 6, 13
Ideation + Iteration




Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
verifyapp.com




Wednesday, February 6, 13
Wednesday, February 6, 13
Ideation




Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Iteration




Wednesday, February 6, 13
Front End Code
                               in 1 Week



Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Not good enough.
                              Do it again.



Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Wednesday, February 6, 13
Ideation + Iteration




Wednesday, February 6, 13
Draw 10 More Sketches




Wednesday, February 6, 13
Build 1 More Prototype




Wednesday, February 6, 13
Get 1 More Round of Feedback




Wednesday, February 6, 13
Ask 5 More Customers




Wednesday, February 6, 13
Ideation + Iteration




Wednesday, February 6, 13
Thanks!




Wednesday, February 6, 13

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Turning Mediocre Products into Awesome Products - Jonathan Smiley