The document provides 45 rules of web development for PR professionals to help them effectively manage digital projects and avoid annoying developers, alienating designers, and looking stupid in front of clients. Some key tips include starting with the user experience, planning for contingencies as timelines often slip, properly briefing teams and clients, and continuously learning about the technical aspects of web development.
What’s the difference between Affiliate Marketing and Brand Partnerships?
Web design rules for PR
1. 45 rules of web
development
for PR people
(AKA how not to annoy and
destroy your developers,
alienate designers and look
stupid in front of clients).
42. Check and double check the SEO plans
and agreements for the project, if any.
43. Invest as much time/money/thought/effort
into promoting it as you do building it.
44. Learn each time. And keep learning. And
learn from your mistakes.
45. Beware of knowing a bit and becoming an
expert. You’re not. You’re learning.
46. When it is a web build, it is never
final. Ever.
47. what’s
NEXT
This was crowdsourced from our design and dev teams
by Becky McMichael, Ruder Finn
bmcmichael@ruderfinn.co.uk
@beckymcmichael
+44 (0) 7788 421165
*images taken from Flickr and used under CC
Editor's Notes
Image: courtesy of Kevin Hillstrom: http://blog.minethatdata.com/2012/06/knows-just-enough-to-be-dangerous.html