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CASE STUDY FOR TELECOMMUNICATIONS




                   China Unicom -
            Online Charging System (OCS)




                                           SPEEDIT
CASE STUDY FOR TELECOMMUNICATIONS




                                    AGENDA
                                    ■   Overview
                                    ■   Problems
                                    ■   Solutions
                                    ■   Results




                                                    In-Memory Database Solution
+ Overview


 Altibase                                  China Unicom
    Altibase is provider of In-Memory         China Unicom, through its subsidiary,
    Database solutions for real-time          Jiangsu Unicom, serves millions of
    access, analysis and distribution of      prepaid mobile customers in the
    high volumes of data in mission-          Jiangsu Province, China.
    critical environments.

 Summary
    Altibase enabled China Unicom’s customers to check remaining balances
    which increased customer satisfaction and maximized retention.




                                                        In-Memory Database Solution
+ Problems
 Historically, China Unicom suffered from payment defaults and
 operational deficiencies manifesting themselves in three core areas.
      Inability to Effectively Terminate Service: China Unicom was unable to
       identify and cut customer usage when prepaid balances were exhausted.
       Essentially, customers who chose to game the system, would talk for free
       until China Unicom’s systems “caught up.” China Unicom’s DBMS could not
       efficiently detect negative balances. Worse yet, losses shadowed increasing
       latency. The result was uncollectible receivables.
      Inability to Reinstate Timely Service: Unfortunately, customers who
       inadvertently exhausted their balances and subsequently paid their
       overages, suffered also. Limitations in China Unicom’s DBMS speed
       prevented swift reactivation of service to these loyal customers. The result
       was a catastrophic loss of consumer confidence, customer satisfaction and
       ultimately, retention.
      Inability for Customers to Accurately Check Remaining Balances: Since
       customers could not accurately check their current balances, they could not
       preemptively replenish their accounts. The balance information was stale
       and loyal customers paid the price with defunct service.



                                                         In-Memory Database Solution
+ Solution
  ALTIBASE HDB In-Memory DBMS1 provided China Unicom with
  performance, reliability and functionality all with the
  underpinnings of a complete solution. Fortifying China Unicom’s
  decision to utilize ALTIBASE HDB was Altibase’s stellar reputation
  for excellent technical support2.




1) China Unicom installed Altibase HDB as an in-memory only
database on an IBM P6-570 system with 16 * 4.7 GHz power6
CPUs and 156GB of memory.
2) Only two weeks of development effort was required to
implement a DBMS query wrapper interface based on Altibase's
standards-compliant ODBC interface.
                                                               In-Memory Database Solution
+ Results
    China Unicom has the capacity to precisely check and act on customer
     balances.
    Customers cannot take advantage of China Unicom’s system latencies.
    Outstanding balances, when paid, coincide with swift restoration of
     service.
    Customers can check accurate remaining balances, knowing when to
     reload funds.
    Customer satisfaction, loyalty, attraction and retention are maximized.
    Customer attrition is minimized.
    Losses attributable to undetectable “free usage” as well as payment
     deficiencies are mitigated.


                                                     In-Memory Database Solution
MORE REFERENCES:
                                    Altibase Solution Overview
  Telecommunication                   Financial Service                Manufacturing
  •   SK Telecom* (Real Time          •   Samsung Securities*          •    LG Display* (Quality Control
      Rating System)                  •   E*TRADE *                         System)
  •   China Telecom* (Account         •   Kyobo Securities* (Retail    •    Top Japanese Medical
      Balance Management                  Trading System)                   Supplier (Global MRI/CT
      System)                         •   Solomon Investment &              Manufacturing Company)
  •   Korea Telecom (Abnormal             Securities*(FOREX Trading    •    BISTel* (Equipment
      Traffic Detection, Analysis         Platform)                         Engineering System)
      and Control System)             •   Global Banking Leader*
                                          (FOREX Trading Platform)
  Solution                            Service                          Government
  •   HP* (Hewlett-Packard)           •   Leading Global Utility       •    KIDA* (Korea Institute for
      OpenMCM                             Company (Call Center)             Defense Analyses) –
  •   HOA Soft (System for            •   Sportstoto (Sports Betting        Munitions Inofrmation
      Proprietary Trading Desks –         Industry)                         System
      Prop Desk)                                                       •    EBS* (Educational Broad
                                                                            Casting System) – Single
                                                                            Sign-On
                                                                       •    KAIST (Course Enrollment
                                                                            System)
  Read More Case Studies>>
  * Slide Share                                                            In-Memory Database Solution
Website: www.altibase.com
     Email: Info@altibase.com

   Facebook: facebook.com/altibaseinc
LinkedIn: linkedin.com/company/Altibase
             Twitter: @altibase

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In-Memory Database Solutions for China Unicom - Online Charging System

  • 1. CASE STUDY FOR TELECOMMUNICATIONS China Unicom - Online Charging System (OCS) SPEEDIT
  • 2. CASE STUDY FOR TELECOMMUNICATIONS AGENDA ■ Overview ■ Problems ■ Solutions ■ Results In-Memory Database Solution
  • 3. + Overview Altibase China Unicom Altibase is provider of In-Memory China Unicom, through its subsidiary, Database solutions for real-time Jiangsu Unicom, serves millions of access, analysis and distribution of prepaid mobile customers in the high volumes of data in mission- Jiangsu Province, China. critical environments. Summary Altibase enabled China Unicom’s customers to check remaining balances which increased customer satisfaction and maximized retention. In-Memory Database Solution
  • 4. + Problems Historically, China Unicom suffered from payment defaults and operational deficiencies manifesting themselves in three core areas.  Inability to Effectively Terminate Service: China Unicom was unable to identify and cut customer usage when prepaid balances were exhausted. Essentially, customers who chose to game the system, would talk for free until China Unicom’s systems “caught up.” China Unicom’s DBMS could not efficiently detect negative balances. Worse yet, losses shadowed increasing latency. The result was uncollectible receivables.  Inability to Reinstate Timely Service: Unfortunately, customers who inadvertently exhausted their balances and subsequently paid their overages, suffered also. Limitations in China Unicom’s DBMS speed prevented swift reactivation of service to these loyal customers. The result was a catastrophic loss of consumer confidence, customer satisfaction and ultimately, retention.  Inability for Customers to Accurately Check Remaining Balances: Since customers could not accurately check their current balances, they could not preemptively replenish their accounts. The balance information was stale and loyal customers paid the price with defunct service. In-Memory Database Solution
  • 5. + Solution ALTIBASE HDB In-Memory DBMS1 provided China Unicom with performance, reliability and functionality all with the underpinnings of a complete solution. Fortifying China Unicom’s decision to utilize ALTIBASE HDB was Altibase’s stellar reputation for excellent technical support2. 1) China Unicom installed Altibase HDB as an in-memory only database on an IBM P6-570 system with 16 * 4.7 GHz power6 CPUs and 156GB of memory. 2) Only two weeks of development effort was required to implement a DBMS query wrapper interface based on Altibase's standards-compliant ODBC interface. In-Memory Database Solution
  • 6. + Results  China Unicom has the capacity to precisely check and act on customer balances.  Customers cannot take advantage of China Unicom’s system latencies.  Outstanding balances, when paid, coincide with swift restoration of service.  Customers can check accurate remaining balances, knowing when to reload funds.  Customer satisfaction, loyalty, attraction and retention are maximized.  Customer attrition is minimized.  Losses attributable to undetectable “free usage” as well as payment deficiencies are mitigated. In-Memory Database Solution
  • 7. MORE REFERENCES: Altibase Solution Overview Telecommunication Financial Service Manufacturing • SK Telecom* (Real Time • Samsung Securities* • LG Display* (Quality Control Rating System) • E*TRADE * System) • China Telecom* (Account • Kyobo Securities* (Retail • Top Japanese Medical Balance Management Trading System) Supplier (Global MRI/CT System) • Solomon Investment & Manufacturing Company) • Korea Telecom (Abnormal Securities*(FOREX Trading • BISTel* (Equipment Traffic Detection, Analysis Platform) Engineering System) and Control System) • Global Banking Leader* (FOREX Trading Platform) Solution Service Government • HP* (Hewlett-Packard) • Leading Global Utility • KIDA* (Korea Institute for OpenMCM Company (Call Center) Defense Analyses) – • HOA Soft (System for • Sportstoto (Sports Betting Munitions Inofrmation Proprietary Trading Desks – Industry) System Prop Desk) • EBS* (Educational Broad Casting System) – Single Sign-On • KAIST (Course Enrollment System) Read More Case Studies>> * Slide Share In-Memory Database Solution
  • 8. Website: www.altibase.com Email: Info@altibase.com Facebook: facebook.com/altibaseinc LinkedIn: linkedin.com/company/Altibase Twitter: @altibase