Special Events Social Media
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Tips and tricks for establishing a social media strategy around your special events.
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Special Events Social Media
- 1. Special Events Social Media Presented by Tyler Thomas Social Media Specialist – University Communications @UNLincoln | @TylerAThomas tthomas10@UNL.com March 27, 2013
- 2. @UNLincoln | #UNLCCC Special Events Social Media 2 • Identify your audience – Be as specific as possible • Identify your message(s) – Multiple messages are okay – Keep them specific and limited • Identify your messaging vehicles
- 3. @UNLincoln | #UNLCCC Establish a Hashtag 3 • A specific keyword for your event • Identified with a # sign in front of text (letters and numbers) Exmp: #UNLCCC – No Special Characters – No Spaces • Research your potential options (Research Here) – Keep it short – Use numbers to differentiate
- 4. @UNLincoln | #UNLCCC Pre-Event 4 Include your hashtag on marketing materials • Event Registration – Printed Forms – Landing Page(s)
- 5. @UNLincoln | #UNLCCC Pre-Event 5 • Printed materials promoting the event – Invitations – Postcards – Posters – Flyers – Table Tents
- 6. @UNLincoln | #UNLCCC Pre-Event 6 • Digital communications materials – Website marquees – Embedded on images – Website callouts on your own site – Email communications – Digital Ads/Display Ads – In videos
- 7. @UNLincoln | #UNLCCC Pre-Event 7 • News Releases – Pitch to relevant blogs/bloggers
- 8. @UNLincoln | #UNLCCC Pre-Event 8 • Event details/listings on other websites – Create an event on Facebook (and promote) – Add your event to the Univ. Calendar – Add your event to the Univ. Announce system (Today@UNL) – Add your event to other applicable calendars – Add your event on LinkedIn – Promote your event on EventBrite
- 9. @UNLincoln | #UNLCCC Pre-Event 9 • Printed materials at the event – Attendee forms – Notepads – Swag Items – Name Tags/Lanyards – Event Signage – Digital displays
- 10. @UNLincoln | #UNLCCC Pre-Event 10 • Include keynote speaker and other event speakers’ Twitter @handles in bios and marketing materials
- 11. @UNLincoln | #UNLCCC Pre-Event 11 • Create promotional content to promote your event – Create event specific content and share it – Tweets • Use your event hashtag • Include event details • Use identified Twitter @handles • Identify target audiences/groups and focus your tweets – Create incentives if necessary
- 13. @UNLincoln | #UNLCCC Pre-Event 13 – Promotional posts on Facebook
- 14. @UNLincoln | #UNLCCC Pre-Event 14 – Set up event specific boards on pinterest
- 15. @UNLincoln | #UNLCCC Pre-Event 15 – Use the event logo and post on Instagram – Take behind the scenes photos and post them on Instagram/Twitter.
- 16. @UNLincoln | #UNLCCC Pre-Event 16 – Post on LinkedIn • Share an update, start a discussion, invite attendees – Create teaser videos to highlight and encourage attendance (include hashtag in bumpers)
- 17. @UNLincoln | #UNLCCC At the Event 17 – Announce the hashtag at the opening of the event – Use social channels to make announcements through out the event – Use Twitter to “Live Tweet” from the event – Share photos on Facebook, Twitter, Instagram – Monitor the hashtag and Retweet, Favorite & Respond to the event chatter
- 18. @UNLincoln | #UNLCCC At the Event 18 – Host a competition (Trivia, Best Tweet of the Day)
- 19. @UNLincoln | #UNLCCC Post Event 19 – Create a Storify story with all of the aggregated social chatter (example) – Post speaker(s) slides on Slideshare – Upload photos to Facebook/Flickr/event website – Share links to your “post event” media – Continue to monitor the hashtag for one week – Follow influential attendees – Debrief with your team and evaluate
- 20. @UNLincoln | #UNLCCC Social Media Event Services 20 – Event Social Media Consultation – Event Social Media Strategy Planning – Social Media Content Creation – Live Tweeting at your event – Event Signage: Digital or Traditional – Post Event Recap Facilitation – Full Event Social Media Management
- 21. @UNLincoln | #UNLCCC 21 Connect With Us: @UNLincoln, #UNL