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Tumblr, bitly, Buffer:
3 tools for social media magic
1) Tumblr
Yes, tumblr.
You mean the one full of food porn and well, just porn, only kids and hipsters use?
The one that Yahoo! - Yahoo!? - just
bought? 
Yup.

And tumblr's where the
content's happening right now. 
Happening = 
Created, shared, modified,
recontextualized, made into a gif,
mashed up with another gif, then
shared, modified, and
recontextualized all over again.
I love the sense of space and humor
that the platform has:

Gifs like these take advantage of tumblr's
creative community and iconic feed UI
‘Tumblrspace’

6
The tumblr feed is a creative testing ground. You can tell
narratives and bring a sense of context to otherwise disorganized
content from other networks:
There’s a reason why Yahoo bought it.
Tumblr's where community is finding voice right
now – hence, where Yahoo wants to put its ads.
A few of my all-time favorite
CM-related tumblrs:
How Do I Put This Gently?
What Should We Call Social Media
Running a Startup
Twitter: The Comic
Now it’s time to share some of this tumblr
gold, which brings me to…

2) bitly
Bitly is one of those
services where your first
reaction is like:

And your
second
reaction
is: woah, wait,
what…it’s
free?!
- Like us, they have an insanely robust free plan
- Their statistics are great, but for me, it’s about the innovative way
you can organize and share links
- Bitly has hints of an emergent social network, letting you bundle
stacks, discover content from your network, and see who else has
shared the same links
This is a great way
to contact and
create relationships
with influencers
interested in the
same things. We’ve
often found great
advocates for our
service based on
the “Who Shared a
bitly Link to This
Content” section. 
And last but not least,the magic of...

3) Buffer
mention’s based in Paris, not a bad place to
spend your weekends not worrying about
posting to social networks.
- They've got a great Chrome extension 
- Quick and easy
stats (love those
follow buttons too)
-But it's all about
scheduling posts to
go exactly at the
right time...
From the Buffer blog:
Buffer is all about the weekend. 
 Pro tip: one of
my favorite ways
of discovering and
directly sharing
new content is
through Y
Combinator's
Hacker News via
Buffer.
Have any other tools you use every day?
Let us know how you combine services and use
mention to track the results.
@xoalexo
@mention
alex@mention.net

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Tumblr, bitly, Buffer: 3 tools for social media magic

  • 1. Tumblr, bitly, Buffer: 3 tools for social media magic
  • 2. 1) Tumblr Yes, tumblr. You mean the one full of food porn and well, just porn, only kids and hipsters use? The one that Yahoo! - Yahoo!? - just bought? 
  • 3. Yup. And tumblr's where the content's happening right now. 
  • 4. Happening =  Created, shared, modified, recontextualized, made into a gif, mashed up with another gif, then shared, modified, and recontextualized all over again.
  • 5. I love the sense of space and humor that the platform has: Gifs like these take advantage of tumblr's creative community and iconic feed UI
  • 7. The tumblr feed is a creative testing ground. You can tell narratives and bring a sense of context to otherwise disorganized content from other networks:
  • 8. There’s a reason why Yahoo bought it. Tumblr's where community is finding voice right now – hence, where Yahoo wants to put its ads.
  • 9. A few of my all-time favorite CM-related tumblrs: How Do I Put This Gently? What Should We Call Social Media Running a Startup Twitter: The Comic
  • 10. Now it’s time to share some of this tumblr gold, which brings me to… 2) bitly
  • 11. Bitly is one of those services where your first reaction is like: And your second reaction is: woah, wait, what…it’s free?!
  • 12. - Like us, they have an insanely robust free plan - Their statistics are great, but for me, it’s about the innovative way you can organize and share links - Bitly has hints of an emergent social network, letting you bundle stacks, discover content from your network, and see who else has shared the same links
  • 13. This is a great way to contact and create relationships with influencers interested in the same things. We’ve often found great advocates for our service based on the “Who Shared a bitly Link to This Content” section. 
  • 14. And last but not least,the magic of... 3) Buffer
  • 15. mention’s based in Paris, not a bad place to spend your weekends not worrying about posting to social networks.
  • 16. - They've got a great Chrome extension  - Quick and easy stats (love those follow buttons too) -But it's all about scheduling posts to go exactly at the right time...
  • 17. From the Buffer blog: Buffer is all about the weekend. 
  • 18.  Pro tip: one of my favorite ways of discovering and directly sharing new content is through Y Combinator's Hacker News via Buffer.
  • 19. Have any other tools you use every day? Let us know how you combine services and use mention to track the results. @xoalexo @mention alex@mention.net