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KBIS: Telling Your Brand Story
- 3. GOOD CONTENT IS - What you and your audience are passionate about - If it corresponds with your work, you're in great shape - If it doesn't correspond with your work, you can still create engagement - Either way, it will be your love and passion for that content that will connect you--and your brand--to an audience
- 4. - Everything under the sun that has to do with your topic or business - Necessarily original content - If you are really passionate about everything relating to what you do, that's great, but find a way to chunk it down via categories so it will reach a specific audience
- 5. SOCIAL MEDIA TIPS - Pinterest is the interior designer's best friend - Link your pins to your posts to draw traffic - FB is great if you don't have a dedicated web presence, but not as good as having your own online home for content about your brand - Adding a blog to your existing site, then spreading the word via social media is the way to go (and surprisingly inexpensive)