Industry, Communities & Engagement: Who is responsible
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Slides from a lecture and training session delivered to extractive sector leaders and stakeholders at a Nairobi Process event organized by Institute for Human Rights and Business. Nairobi, Kenya, February To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.
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Industry, Communities & Engagement: Who is responsible
- 1. Industry, Community & Engagement Who is responsible? Wayne Dunn President & Founder CSR Training Institute Professor of Practice in CSR @ McGill wayne@csrtraininginstitute.com www.csrtraininginstitute.com Community Engagement Forum Nairobi Process / Institute for Human Rights in Business Wednesday, Feb 11th, 2015 Nairobi, Kenya
- 2. Nairobi, Kenya, Feb 11, 2015 Community Engagement: Shareholder AND Societal Value Should business serve society? We help it to do both. Simultaneously Consulting Advisory services Training CSR events Strategy Project review CSR diagnostics Custom workshops Partnership development Stakeholder engagement Executive programs CSR communications Should business serve shareholders?
- 3. Nairobi, Kenya, Feb 11, 2015 Community Engagement: Shareholder AND Societal Value Aligning Interests Value for shareholders AND society
- 4. Nairobi, Kenya, Feb 11, 2015 Community Engagement: Shareholder AND Societal Value Over the last two days I’ve learned • Great work being done, but lots more to do • Progress is being made • Frustrations (are they growing, static or shrinking?) • Need for shared responsibilities (industry, government, community, civil society)
- 5. Nairobi, Kenya, Feb 11, 2015 Community Engagement: Shareholder AND Societal Value Session Objectives • Look at some Frameworks that might be helpful: Value and self-interest, (not selfish interest) the sustainable common denominator for all stakeholders • Group Work/Case Study • Interests, Roles, Responsibilities & Action Plans • Discussion Value for shareholders AND society
- 6. Nairobi, Kenya, Feb 11, 2015 Community Engagement: Shareholder AND Societal Value CSR Knowledge Centre www.csrtraininginstitute.com/knowledge-centreEverything is available online (free!)
- 7. Nairobi, Kenya, Feb 11, 2015 Community Engagement: Shareholder AND Societal Value Industry, Communities & engagement: Simple, but never easy Sometimes even confusing
- 8. Nairobi, Kenya, Feb 11, 2015 Community Engagement: Shareholder AND Societal Value Enlightened Self-Interest What’s in it for me? Aligned with What’s in it for you?
- 9. Nairobi, Kenya, Feb 11, 2015 Community Engagement: Shareholder AND Societal Value Selfish Interest What’s in it for me? And more What’s in it for me?
- 10. Nairobi, Kenya, Feb 11, 2015 Community Engagement: Shareholder AND Societal Value It is about Interests! What’s In It For Me? Does engagement make sense without self-interest? Key issue is value alignment: Value propositions that align shareholder interests with those of other stakeholders Industry, Communities & engagement: Simple, but never easy
- 11. Nairobi, Kenya, Feb 11, 2015 Community Engagement: Shareholder AND Societal Value Effective stakeholder engagement/empowerment What’s in it for me What’s in it for you
- 12. Nairobi, Kenya, Feb 11, 2015 Community Engagement: Shareholder AND Societal Value Download from CSR Knowledge Centre www.csrtraininginstitute.com/knowledge-centre
- 13. Nairobi, Kenya, Feb 11, 2015 Community Engagement: Shareholder AND Societal Value What about “Shared Value” The ‘Shared Value’ 4 bucket model Do Nothing Bad Philanthropy Better But not good CSR OK.. Sort of The Best Shared Value
- 14. Nairobi, Kenya, Feb 11, 2015 Community Engagement: Shareholder AND Societal Value CSR Value Continuum© • Helps to understand aggregate of project/corporate CSR activities. • CSR includes a range of activities from Philanthropy through to synergistic value alignment (and a well-rounded and developed program would have activities along the continuum) • Continuum of value distribution through to value creation • Shared Value should be created on all CSR projects, not just those at far right. Level and amount of shared value/value creation changes but all are about value and shared value Value Distribution Value Creation • Grants/Donations/Philanthropy • Local organizations/governance • Education & Healthcare • Skills training • Employment • Procurement • New products, markets, ventures © CSR Training Institute 2013 All Good - All the way it’s all shared value Every CSR investment and activity should create value for the company & for one or more stakeholders.
- 15. Nairobi, Kenya, Feb 11, 2015 Community Engagement: Shareholder AND Societal Value Value Distribution Value Creation Value Proposition Alignment • Grants/Donations/Philanthropy • Local organizations/governance • Education & Healthcare • Skills training • Employment • Procurement • New products, markets, ventures 1 1 3 CSR Value Alignment Framework© © CSR Training Institute 2013
- 16. Nairobi, Kenya, Feb 11, 2015 Community Engagement: Shareholder AND Societal Value Value Sustainability •CapEx or OpEx? • Does the initial investment continue to provide value beyond the investment timeframe • Community Sports Event • Local Supply Chain Development
- 17. Nairobi, Kenya, Feb 11, 2015 Community Engagement: Shareholder AND Societal Value Value Sustainability© Current Value Medium Term Value Long Term Value • Grants/Donations/Philanthropy • Local organizations/governance • Education & Healthcare • Skills training • Employment • Procurement • New products, markets, ventures Does a CSR investment continue to produce value over time
- 18. Nairobi, Kenya, Feb 11, 2015 Community Engagement: Shareholder AND Societal Value Who is responsible for good CSR (or community engagement) Shared Value Creation requires Shared Responsibility: Whose Responsibility is Corporate Social Responsibility? Corporate Social Responsibility is not something a company does to or for communities, governments or others. All partners are in the same boat. If the boat floats all will benefit. If it sinks everyone gets wet.
- 19. Community Engagement: Shareholder AND Societal Value Nairobi, Kenya, Feb 11, 2015 CSR Roles & Responsibilities Read the Case • Pick a stakeholder • What are your interests • What are your responsibilities • What is your action plan • Report it back
- 20. Community Engagement: Shareholder AND Societal Value Nairobi, Kenya, Feb 11, 2015 Questions, Discussion & Followup Follow-up Wayne Dunn President & Founder CSR Training Institute Professor of Practice in CSR @ McGill wayne@csrtraininginstitute.com www.csrtraininginstitute.com