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Target Audience: PM Advanced Category: Prod Mgmt Careers Format: Discussion
The Product Manager Pathfinder: Building and Growing High Performing Product Management
Teams
Description: Product Management is a critical function for product-driven organizations that want to create new
revenue streams and a sustainable competitive advantage. A recent CBS news report shows that Product
Management is recognized as the fourth most important corporate job in the U.S., with only CEOs, Executives and
General Managers higher on the list. In my experience, companies often confuse and misuse Product
Management. These companies risk building the wrong product, adopt the wrong strategy or implement
ineffective marketing approaches. A recent study of experienced product managers from different companies
and industries identified common challenges impacting their effectiveness and productivity.
This session will help you build and effectively manage a product management team. We will also discuss ways to
empower your product management team to lead high performing products teams. This session is for product
team professionals who want to accelerate their career by managing other product managers.
Vote for and participate in this highly engaging professional growth session and win free giveaways from AIPMM
and the 280 Group. Vote for this session here: http://bit.ly/10jQ9RT.
Presenter: Hector Del Castillo
Hector Del Castillo has over 15 years of experience helping companies grow by directing the product strategy to
lead high performing product teams. He has launched several profitable technology-based products and
solutions. He provides services as a consultant, contractor, coach, or trainer to organizations that need to create
value-added products that delight customers and create demand.
For more information, contact:
Hector Del Castillo, PMP, CPM, CPMM
Transforming products to profit for technology-based organizations.TM
Product Marketing Director
Association of International Product Marketing and Management (AIPMM)
linkd.in/hdelcastillo @hmdelcastillo hmdelcastillo@aipmm.com

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