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KPMG InternatIonal

The KPMG Survey
of Corporate
Responsibility
Reporting 2013
kpmg.com/sustainability
Contents		
about	this	survey	

3		

Methodology	

5		

Corporate	responsibility	reporting:	is	it	really	worth	it?	

9		

Key	findings	

10		

Part	1:	

Global	trends	in	CR	reporting:	a	view	across	41	countries	

18		

Cr	reporting	rates:	asia	Pacific	sees	strongest	growth	

21		

regulation	drives	growth	in	Cr	reporting	

23		

a	narrowing	gap	between	leading	and	lagging	sectors	

26		

More	companies	report	on	Cr	in	the	annual	report	but	‘integrated	reports’		
are	in	a	minority	

27		

GrI	remains	the	leading	reporting	framework	

30		

assurance	reaches	a	tipping	point	among	the	world’s	largest	companies	

32		

Data	quality	stabilizes	among	the	world’s	largest	companies	

33		

Part	2:	

The	quality	of	reporting	among	the	world’s	largest	companies	

34		

Introduction	

36		

lessons	from	the	leaders	

39		

1:	Strategy,	risk	and	opportunity	

47		

2:	Materiality	

53		

3:	targets	and	indicators	

57		

4:	Suppliers	and	the	value	chain	

61		

5:	Stakeholder	engagement	

67	

6:	Governance	of	Cr	

71	

7:	transparency	and	balance	

75	

about	KPMG’s	Climate	Change	&	Sustainability	Services	

79	

acknowledgements	

80	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

2
3	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.
About	this	
survey	
Welcome	to	the	KPMG	Survey	of	Corporate	responsibility	
reporting	2013.	

KPMG’s	survey	is	published	primarily	for	business	leaders,	company	boards	and	
corporate	responsibility	(Cr)	and	sustainability	professionals.	It	provides	a	snapshot	
of	current	global	trends	in	Cr	reporting	with	benchmarks,	guidance	and	insights	to	
help	companies	worldwide	determine	their	own	approaches	to	Cr	reporting	and	to	
assess	and	improve	the	quality	of	their	reports.	
the	survey	is	also	intended	to	provide	a	useful	reflection	of	the	current	state	of	
Cr	reporting	for	other	audiences	who	take	an	interest	in	the	subject.	these	include	
investors,	asset	managers	and	ratings	agencies,	many	of	whom	are	increasingly	
factoring	environmental,	social	and	governance	information	into	their	assessments	
of	corporate	performance.	
Corporate	stakeholders,	including	nGos,	customers,	academics	and	students,	and	
policy	makers	should	also	find	useful	information	and	food	for	thought	in	these	
pages.	
this	is	the	eighth	edition	of	the	KPMG	Survey	of	Corporate	responsibility	reporting	
and	marks	20	years	since	the	first	survey	was	published	in	1993.	this	year	the	
research	is	more	broad-ranging	than	ever,	covering	4,100	companies	across	
41 countries	(the	last	survey	in	2011	looked	at	3,400	companies	in	34	countries).	
the	growth	in	the	number	of	countries	and	companies	covered	in	this	survey	is	just	
one	indication	of	how	Cr	reporting	has	evolved	into	a	mainstream	business	practice	
over	the	last	two	decades.	
the	format	of	this	survey	has	changed	to	reflect	that	evolution.	the	results	are	now	
presented	in	two	parts:	

Part	1:	

Global	trends	in	CR	reporting:	a	view	across	41	countries	(page	18)	
this	section	looks	at	the	100	largest	companies	by	revenue	in	41	countries	to	explore	
how	many	companies	are	producing	Cr	reports	and	other	issues,	such	as	the	drivers	
for	reporting,	sector	variances,	and	the	use	of	standards	and	assurance	for	Cr	reports.	

Part	2:	

The	quality	of	reporting	among	the	world’s	largest	companies	(page	34)	
this	section	looks	specifically	at	the	world’s	largest	250	companies.	It	assesses	
the	quality	of	their	Cr	reports,	identifies	leaders	and	uses	these	examples	to	offer	
guidance	and	insights.	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

4
5	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.
Methodology		
Scope	of	this	report	
the	survey	is	based	on	a	detailed	
study	of	company	reporting	on	Cr	
performance,	carried	out	by	KPMG	
member	firms’	professionals	and	based	
on	publicly	available	information	in	
annual	financial	reports,	stand-alone	Cr	
reports	and	on	company	websites.	It	
includes	information	provided	in	both	
PDF	and	printed	reports	as	well	as	in	
web-only	content.	reports	published	
between	mid-2012	and	mid-2013	
were	sought	in	the	first	instance.	If	a	
company	did	not	report	during	this	
period,	information	from	2011	was	used.	
Information	relating	to	periods	prior	to	
2011	was	not	included	in	this	survey.	
the findings	are	based	on	analysis	of	
publicly	available	information	only,	
and	not	on	information	submitted	by	
companies	to	KPMG	member	firms.	
Figure	1:		
Reporting	terminology	used	by	N100		
11
2 2
6
6

A	note	on	terminology:	‘corporate	
responsibility’	versus	‘sustainability’	
terminology	used	for	reporting	varies	
between	companies.	research	
conducted	for	this	survey	shows	the	
most	commonly	used	terms	globally	are	
‘corporate	responsibility’	(14	percent)	or	
‘corporate	social	responsibility’	
(25 percent)	and	‘sustainability’	report	
(43	percent).	reporting	under	these	and	
other	terms	was	included	in	this	survey.	
the	use	of	the	term	‘corporate	
responsibility/Cr’	in	this	document	
should	therefore	be	taken	to	also	cover	
the	term	‘sustainability’	and	other	
similar	terms.	
N100	research	
the	first	part	of	this	report	assesses	
Cr	reporting	among	the	100	largest	
companies	in	41	countries:	4,100	
companies	in	total.	these	are	referred	
to as	the	“n100”	companies.	KPMG	
member	firms	identified	the	n100	in	
their	country	by	revenue	based	on	a	
recognized	national	source	or,	where	a	
ranking	was	not	available	or	was	
incomplete,	by	market	capitalization	
or other	sector-appropriate	measures.	

n100	companies	include	both	publiclylisted	 companies	and	those	with	
different	ownership	structures	such	
as	privately-owned	and	state-owned	
businesses.	nine	new	countries	joined	
the	survey	this	year	(see	chart	below),	
while	two	countries	included	in	2011	are	
not	part	of	the	2013	survey	(Bulgaria	and	
Ukraine).	
KPMG	analysts	collected	data	on	the	
following	criteria	for	the	n100:	
•	 number	of	companies	publishing	
Cr	information	in	stand-alone	reports	
and	annual	reports	by	country	and	
sector	
•	 format	and	integration	of	CR reporting
•	 use	of	reporting	guidelines	and	
standards	
•	 rate	and	type	of	verification	of	
Cr	information,	assurance	provider	
and	data	restatements.	
the	countries	included	in	the	2013	
research	were:	

43

14

Americas	

Asia	Pacific	

Europe	

Middle	East	
&  Africa	

Brazil	

australia	

Belgium	

Poland	

angola	

Canada	

China	(incl.	Hong	Kong)	

Denmark	

Portugal	

Israel	

Chile	

India	

Finland	

romania	

nigeria	

Colombia	

Indonesia	

France	

russia	

South	africa	

Mexico	

Japan	

Germany	

Slovakia	

Uae	

US	

Kazakhstan	

Greece	

Spain	

Malaysia	

Hungary	

Sweden	

new	Zealand	

Italy	

Switzerland	

Other

Singapore	

netherlands	

UK	

Corporate citizenship

South	Korea	

norway	

Environmental and social report

taiwan	

25

Sustainability
Corporate social responsibility (CSR)
Corporate responsibility (CR)
Sustainable development

People, planet, profit
Corporate responsibility & sustainability
Source: KPMG International, The KPMG Survey of
Corporate Responsibility Reporting 2013, December 2013

New countries added to the survey in 2013
Source:
KPMG
International,
The
KPMG
Survey
of

Corporate
Responsibility
Reporting
2013,
December
2013


©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

6
Figure	2:	
G250	companies	by	location	of	
headquarters	(%)	

2
2

2

2

2

11

Figure	3:	
G250	companies	by	industry	sector	(%)	

11
2 16

3

3
27

2 2 2
25

4
4

3
3

5

3

6

5
13
8
8

USA


13
6
7

12

Other:

7

11

Japan


Malaysia


Finance,
insurance

&
securities


Construction
&
building

materials


China


Austria


Oil
&
gas


Food
&
beverage


France


Thailand


Trade
&
retail


Pharmaceuticals


Germany


Finland


Automotive


Other
services


UK


Norway


Electronics
&
computers


Mining


Switzerland


Saudi
Arabia


Communications
&
media


Transport


Italy


Taiwan


Utilities


Chemicals
&
synthetics


Spain


Singapore


Netherlands


Turkey


Metals,
engineering
&

manufacturing



South
Korea



Canada



Australia



Denmark


Brazil



Luxembourg


India


Sweden


Russia


Venezuela



Mexico


Source: KPMG International, The KPMG Survey of
Corporate Responsibility Reporting 2013, December 2013

7	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

Companies
included
under
‘other
services’
include


entertainment,
healthcare,
resorts,
mail,
package
and
freight

delivery.
The
number
of
companies
in
each
of
these
sectors

represent
less
than
1
percent
of
the
G250.
Source:
KPMG
International,
The
KPMG
Survey
of

Corporate
Responsibility
Reporting
2013,
December
2013


©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.
G250	research	
the	second	part	of	this	survey	assesses	
the	quality	of	reporting	among	the	
world’s	largest	250	global	companies.	
these	were	identified	as	the	top	
250 companies	listed	in	the	Fortune	
Global	500	ranking	for	2012.	In	this	
survey	they	are	referred	to	as	
“the G250”	companies.	they	operate	
in 14 industry	sectors	and	are	headquartered	in	30	different	countries.	
KPMG	analysts	sought	to	assess	the	
quality	of	Cr	reporting	by	the	G250	
against	seven	key	criteria,	which	are	
based	on	current	reporting	guidelines	
and	KPMG	professionals’	view	of	
leading	reporting	practices.	
•	 Strategy,	risk	and	opportunity	
–	 reporting	should	include	a	clear	
assessment	of	the	Cr	risks	and	
opportunities	a	business	faces	and	
should	explain	the	actions	it	is	taking	
in	response.	
•	 Materiality	–	Cr	reports	should	
demonstrate	that	a	company	has	
identified	the	Cr	issues	with	the	
greatest	potential	impacts	both	on	
the	business	itself	and	its	
stakeholders.	Companies	should	
make	clear	the	process	they	have	
used	to	assess	materiality,	how	they	
have	involved	stakeholders	in	this	
process,	and	how	they	have	used	the	
materiality	assessment	to	inform	

their	reporting	and	management	of	
Cr	risks	and	opportunities.	
•	 Targets	and	indicators	–	companies	
should	use	meaningful	(e.g.	
timebound	and	measurable)	targets	
and	key	performance	indicators	to	
measure	progress,	and	clearly	report	
their	progress	and	performance	on	
set	targets	and	objectives.	
•	 Suppliers	and	the	value	chain	
–	Cr	reports	should	explain	the	social	
and	environmental	impacts	of	the	
company’s	supply	chain,	as	well	as	
the	downstream	impact	of	products	
and	services,	and	show	how	the	
company	is	managing	those	impacts.	
•	 Stakeholder	engagement	
– companies	should	identify	
stakeholders	in	their	Cr	reports,	
explain	the	process	used	to	engage	
with	stakeholders,	and	the	actions	
taken	in	response	to	their	feedback.	

on	the	basis	of	KPMG’s	analysis,	scores	
were	attributed	to	each	of	the	G250	
companies	to	reflect	how	well	their	
Cr	reports	satisfied	the	criteria	listed	
above.	answers	for	the	criteria	were	
weighted	to	produce	an	overall	score	
out	of	100,	with	greatest	weight	given	
to	strategy,	risk	and	opportunity,	
materiality,	targets	and	indicators	and	
stakeholder	engagement,	to	reflect	the	
relative	importance	of	these	criteria	in	
achieving	high-quality	reports.	
as	a	result,	a	cluster	of	10	leading	
companies	was	identified	(each	of	
which	scored	90	out	of	100,	or	more)	
as	well	as	the	highest	scoring	company	
in	each	of	the	14	industry	sectors	
represented	in	the	G250.	
Senior	executives	from	14	of	these	
top-scoring	companies	were	
interviewed	to	discover	more	about	
how	they	approach	Cr	reporting.	
the	lessons	learned	are	outlined	on	
page	39	of	this	survey.	

•	 Governance	of	CR	–	reports	
should	make	clear	how	Cr	is	
governed	within	a	company,	who	
has	responsibility	for	the	company’s	
Cr	performance	and	how	the	
company	links	Cr	performance	to	
remuneration.	
•	 Transparency	and	balance	
– Cr	reports	should	be	balanced	and	
include	information	on	challenges	and	
setbacks	as	well	as	achievements.	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

8
9	
9

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.
Corporate	responsibility	reporting:		
is	it	really	worth	it?		
let	us	be	honest,	corporate	
responsibility	(Cr)	reporting	is	not	
without	its	critics.	
Some	people	say	these	reports	are	a	
waste	of	time	and	money,	believing	
them	to	be	so	dense	and	so	dull	that	
no	one	could	possibly	bother	to	read	
them.	others	see	them	as	vehicles	for	
corporate	greenwash,	an	opportunity	for	
companies	to	exaggerate	their	social	
and	environmental	credentials	without	
any	genuine	intention	to	change.	
Some	in	the	corporate	world	see	the	
production	of	these	reports	as	too	
complex	and	too	costly	and	with	
dubious	return-on-investment.	
While	I	understand	the	concerns	
behind	accusations	like	these,	I	think	
such	views	are	fortunately	fast	
becoming	outdated.	
Yes,	Cr	reports	are	often	not	an	easy	
read	and	companies	should	seek	to	
communicate	the	information	in	
more	digestible	and	engaging	ways.	
However,	that	is	not	an	argument	for	
not	reporting	at	all.	
Yes,	greenwash	can	be	a	risk	but	as	time	
goes	on,	stakeholders	-	from	nGos	and	
pressure	groups	to	customers	and	
investors	-	are	all	becoming	more	adept	
at	knowing	the	difference	between	Pr	
spin	and	Cr	performance.	It	is	not	so	
easy	to	pull	the	proverbial	wool	over	
people’s	eyes	anymore.	
Yes,	Cr	reporting	done	properly	does	
require	financial	and	human	resources,	
but	so	do	all	forms	of	corporate	
reporting.	

the	point	that	is	being	missed	by	many	
people	who	make	these	criticisms	is	
that,	in	the	21st	century,	Cr	reporting	is	
–	or	should	be	-	an	essential	business	
management	tool.	It	is	not	–	or	should	
not	be	-	something	produced	simply	to	
mollify	potential	critics	and	polish	the	
corporate	halo.	
We	are	all	living,	and	some	of	us	
are	running	businesses,	in	a	world	
undergoing	unprecedented	
environmental	and	social	changes.	
rampant	population	growth	is	fuelling	
ever-increasing	demands	for	limited	
resources.	Unpredictable	extreme	
weather	is	affecting	supplies	of	
key	commodities.	Changing	social	
conditions	and	expectations	are	driving	
both	increased	spending	power	and	
social	unrest.	
Cr	reporting	is	the	means	by	which	a	
business	can	understand	both	its	
exposure	to	the	risks	of	these	changes	
and	its	potential	to	profit	from	the	new	
commercial	opportunities.	Cr	reporting	
is	the	process	by	which	a	company	can	
gather	and	analyze	the	data	it	needs	to	
create	long	term	value	and	resilience	
to	environmental	and	social	change.	
Cr	reporting	is	essential	to	convince	
investors	that	your	business	has	a	
future	beyond	the	next	quarter	or	the	
next	year.	
What	encourages	me	most	about	the	
findings	of	this	year’s	KPMG	Survey	
of	Corporate	responsibility	reporting	
are	the	signs	that	many	of	the	world’s	
largest	companies	are	using	the	process	
of	Cr	reporting	to	bring	Cr	and	
sustainability	right	to	the	heart	of	their	
business	strategy,	where	it	belongs.	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.	

almost	all	the	world’s	largest	250	
companies	report	on	Cr.	of	those	
that	do,	nine	in	10	use	their	reports	
to	identify	environmental	and	social	
changes	that	impact	the	business	and	
its	stakeholders.	eight	in	10	report	that	
they	have	a	strategy	to	manage	the	risks	
and	opportunities.	Seven	in	10	report	
that	these	changes	bring	opportunities	
for	the	innovation	of	new	products	and	
services.	an	enlightened,	but	I	suspect	
growing,	minority	of	around	one	third	
also	report	opportunities	to	grow	their	
market	share	and	cut	costs.	
Where	these	companies	lead,	others	
will	follow.	the	direction	of	travel	is	clear.	
I	believe	that	the	debate	on	whether	
companies	should	report	on	Cr	or	not	
is	dead	and	buried.	as	this	survey	finds,	
Cr	reporting	appears	to	be	standard	
business	practice	the	world	over	-	
even	in	those	geographic	regions	and	
industry	sectors	that	only	two	years	
ago	lagged	behind.	
the	questions	companies	should	ask	
themselves	now,	and	which	we	have	
endeavored	to	answer	in	this	
publication,	are	“what	should	we	report	
on?”	and	“how	should	we	report	it?”
.	
and,	most	importantly,	“how	can	we	
best	use	the	process	of	reporting	to	
generate	maximum	value	both	for	our	
shareholders	and	for	our	other	
stakeholders?”
.	

Yvo	de	Boer	
KPMG’s	Global		
Chairman,		
Climate	Change	&		
Sustainability	Services		

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

10
Key	findings		
Global	trends	in	Cr reporting		
CR	reporting	sees	exceptional	
growth	in	emerging	economies	
•	 There	has	been	a	dramatic	increase	in	
Cr	reporting	rates	in	asia	Pacific	over	
the	last	two	years.	almost	three	
quarters	(71	percent)	of	companies	
based	in	asia	Pacific	now	publish	
Cr	reports	–	an	increase	of	22	
percentage	points	since	2011	when	
less	than	half	(49	percent)	did	so.	
•	 The	Americas	has	now overtaken	
europe	as	the	leading	Cr	reporting	
region,	largely	due	to	an	increase	in	
Cr	reporting	in	latin	america.	
Seventy	six	 percent	of	companies	
in	the	americas	now	report	on	
Cr,	73 percent	in	europe	and	
71	percent in	asia	Pacific.	

•	 The	highest	growth	in	CR	reporting	
since	2011	has	been	seen	in:	India	
(+53	percentage	points),	Chile	(+46),	
Singapore	(+37),	australia	(+25),	
taiwan	(+19)	and	China	(+16).	
•	 CR	reporting	is	now undeniably	a	
mainstream	business	practice	
worldwide,	undertaken	by	almost	
three	quarters	(71	percent)	of	the	
4,100	companies	surveyed	in	2013.	
this	global	Cr	reporting	rate	is	an	
increase	of	7	percentage	points	
since	2011	when	less	than	two	
thirds	(64 percent)	of	the	companies	
surveyed	issued	Cr	reports.	
•	 Among	the	world’s	largest	250	
companies,	the	Cr	reporting	rate	is	
more	or	less	stable	at	93	percent.	

KPMG		vIeW	

To	report	or	not	to	report?	
The	debate	is	over	
Companies	should	no	longer	ask	whether	or	not	they	should	publish	a	
Cr	report.	We	believe	that	debate	is	over.	the	high	rates	of	Cr	reporting	in	all	
regions	suggest	it	is	now	standard	business	practice	worldwide.	the	leaders	
of	n100	or	G250	companies	that	still	do	not	publish	Cr	reports	should	ask	
themselves	whether	it	benefits	them	to	continue	swimming	against	the	tide	
or	whether	it	puts	them	at	risk.	
the	important	questions	now	are	“what?”	and	“how?”	–	or,	in	other	words,	
it is	now	about	the	quality	of	Cr	reporting	and	the	best	means	to	reach	
relevant	audiences.	this	includes	assessing	what	is	material	for	the	business,	
proper	engagement	with	stakeholders,	having	an	honest	communication	
strategy	including	openness	about	challenges	and	putting	in	place	the	
underlying	processes	to	gather	and	check	data.	

11	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

A	narrowing	gap	between	leading	
and	lagging	industry	sectors	
•	 In	all	sectors	more	than	half	of	
companies	report	on	Cr,	meaning	
reporting	can	be	considered	standard	
global	practice	irrespective	of	
industry.	two	years	ago	less	than	half	
of	the	sectors	had	reporting	rates	
above	50	percent.	at	the	same	time,	
the	gap	between	the	highest	scoring	
and	lowest	scoring	sector	has	now	
narrowed	to	22	percentage	points.	
•	 Some	sectors	have taken	big	steps	
over	the	past	years.	the	automotive	
and	telecommunications	&	media	
sectors	now	have	some	of	the	
highest	levels	of	Cr	reporting	
(77 percent	and	75	percent,	
respectively),	whereas	five	years	ago,	
in	2008,	their	Cr	reporting	rates	were	
among	the	lowest	(49	percent	and	
47 percent).	
CR	information	in	the	annual	report:	
now	standard	practice	
•	 Over	half	of	reporting	companies	
worldwide	(51	percent)	now	include	
Cr	information	in	their	annual	
financial	reports.	this	is	a	striking	rise	
since	2011	(when	only	20	percent	
did	so)	and	2008	(only	9	percent).	
the	direction	of	travel	is	clear	and	
with	more	than	half	of	companies	
researched	now	including	Cr	data	
in	their	financial	reports,	this	can	
arguably	be	considered	as	standard	
global	practice.	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.
• However, including	CR	information	in	
the	annual	report	does	not	imply	that	
companies	have	embraced	the	trend	
of	integrated	reporting	(Ir):	only	one	
in	10	companies	that	report	on	Cr	
claims	to	publish	an	integrated	report.	
Use	of	Global	Reporting	Initiative	
(GRI)	guidelines	is	almost	universal	
•	 Seventy	eight percent	of	reporting	
companies	worldwide	refer	to	the	
GrI	reporting	guidelines	in	their	Cr	
reports,	a	rise	of	9	percentage	points	
since	the	2011	survey	(over	90	
percent	do	so	in	South	Korea,	South	
africa,	Portugal,	Chile,	Brazil	and	
Sweden).	
•	 Among	the	world’s	250	largest	
companies	the	rate	is	even	higher	
than	the	n100:	82	percent	of	G250	
companies	that	report	on	Cr	refer	
to	the	GrI	guidelines	as	opposed	to	
78	percent	in	2011.	
Assurance	among	the	largest	
companies	has	reached	a	tipping	
point	
•	 Over	half	(59	percent)	of	the	G250	
companies	that	report	Cr	data	now	
invest	in	external	assurance.	this	is	up	
from	46	percent	in	2011.	
• Two thirds	of	those	companies	that	
invest	in	assurance	choose	to	engage	
a	major	accountancy	firm.	

KPMG	vIeW	

Boards	should	get	behind	
integrated	reporting	(IR)	
Based	on	member	firms’	experiences	and	research	there	seems	to	be	
acceptance	of	Ir	as	the	next	destination	for	corporate	reporting,	but	few	
companies	are	doing	it	yet.	there	is	also	some	nervousness	around	whether	
Ir	could	limit	rather	than	enhance	communication	around	Cr	and	
sustainability,	specifically	for	non-financial	stakeholder	groups.	
Ir	can	be	the	catalyst	for	integrated	management.	KPMG’s	experience	in	
South	africa,	where	Ir	is	now	mandatory,	shows	that	the	close	involvement	
of	Ceos	and	other	board	members	is	essential	to	reach	‘one	view’	of	the	
business,	consensus	on	one	set	of	material	issues	and	one	combined	
business	strategy.	With	an	integrated	approach	to	value	creation	as	the	end	
objective,	board	support	for	Ir	needs	to	scale	up.	

KPMG	vIeW	

Assurance	is	no	longer	just	an	option	
Just	as	Cr	reporting	itself	is	now	a	standard	business	practice;	it	is	also	
becoming	standard	practice	to	have	Cr	and	sustainability	data	externally	
assured.	the	tipping	point	has	been	crossed,	with	over	half	the	world’s	largest	
companies	(G250)	now	investing	in	assurance.	as	can	be	seen	with	other	
trends	in	Cr	reporting,	the	largest	companies	tend	to	set	the	direction	that	
other	corporations	follow.	
Many	companies	now	face	significant	pressure	to	give	stakeholders	confidence	
in	what	they	say	and	assurance	can	help	provide	this	credibility.	the	question	for	
leaders	is	therefore	no	longer	“should	we	assure	our	Cr	data?”	rather	“why	
would	we	not?”	and	“how	do	we	choose	the	appropriate	assurance	option	that	
meets	stakeholders’	needs	and	puts	us	ahead	of	our	peers?”
.	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

12
the	quality	of	reporting	among		
the	world’s	largest	companies		
Attention	must	be	paid	to	reporting		
on	the	value	chain	
•	 In	KPMG’s	analysis,	the	average	
quality	score	achieved	by	G250	
companies	for	their	Cr	reports	is	59	
out	of	a	possible	100.	this	indicates	
significant	room	for	improvement	
overall.	

Table	1:	
10	G250	companies	score	more	than	90	out	of	100	for	CR	reporting	quality:	
Company	

Country	

Sector	

a.P
.	Møller	Mærsk	

Denmark	

transport	

BMW	

Germany	

automotive	

Cisco	Systems	

US	

telecommunications	&	media	

•	 Reporting	on	targets	and	indicators	is	
most	well-developed	to	date,	with	an	
average	score	of	68	out	of	100.	
large companies	also	appear	to	be	
reporting	on	materiality	and	strategy,	
at	an	average	score	of	66	and	62.	

Ford	Motor	Company	

US	

automotive	

Hewlett-Packard	

US	

electronics	&	computers	

InG	

netherlands	

Finance,	insurance	&	securities	

nestlé	

Switzerland	

Food	&	beverage	

repsol	

Spain	

oil	&	gas	

•	 A	key area	for improvement	is	
reporting	on	suppliers	and	the	value	
chain,	where	average	G250	reporting	
quality	was	assessed	at	46	out	of	100,	
followed	closely	by	stakeholder	
engagement	and	governance,	both	
at an	average	score	of	53	out	of	100.	

Siemens	

Germany	

electronics	&	computers	

total		

France	

oil	&	gas	

European	companies	serve	as	an	
example	for	other	regions	
•	 Around	one	quarter	of	the	G250	
(63 companies)	score	higher	than	
80 out	of	100	across	the	quality	
criteria,	and	10	companies	score	
higher	than	90.	these	companies	are	
located	in	europe	and	the	US.	
•	 European	G250	companies	achieve	
the	highest	average	quality	score	for	
their	Cr	reports	at	71	out	of	100.	
this compares	with	average	scores	of	
54	for	companies	in	the	americas	and	
50	in	asia	Pacific.	
•	 Within	Europe,	companies	in	Italy	
(85),	Spain	(79)	and	the	UK	(76)	score	
most	highly.	

13	

Source:
KPMG
International,
The
KPMG
Survey
of
Corporate
Responsibility
Reporting
2013,
December
2013


Industries	with	high	CR	impacts	
show	trailing	scores	
•	 Large	companies	in	the	electronics	
& computers,	mining	and	
pharmaceuticals	sectors	produce	the	
highest	quality	Cr	reports.	their	
average	scores	are	75,	70	and	
70 respectively.	

Opportunities	overtake	risks	
•	 Most	G250	CR	reports	(87	percent)	
identify	at	least	some	social	and	
environmental	changes	(or	
‘megaforces’)	that	affect	the	
business.	Climate	change,	material	
resource	scarcity	and	energy	and	fuel	
are	the	most	commonly	mentioned.	

• However some	sectors	that	face	
significant	Cr	risks	and	opportunities,	
and	have	significant	potential	social	
and	environmental	impacts,	are	
publishing	reports	with	scores	below	
the	global	average.	the	oil	&	gas,	
trade	&	retail,	metals,	engineering	&	
manufacturing	and	construction	&	
building	materials	sectors	have	
average	scores	of	55,	55,	48	and	46	
out	of	100,	respectively.	

•	 More	companies	see	opportunities	
than	risks:	81	percent	of	reporting	
companies	identify	business	risks	
from	social	and	environmental	
factors,	whereas	slightly	more	
(87 percent)	identify	commercial	
opportunities.	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

•	 The	most	commonly	cited	
opportunity	of	social	and	environmental	change	is	innovation	of	new	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.
products	and	services,	mentioned	
by	72	percent	of	reporting	G250	
companies.	the	opportunity	to	
strengthen	brands	and	corporate	
reputation	is	the	next	most	commonly	
cited	(mentioned	by	51	percent	of	
reporting	companies),	followed	by	
improving	market	position/growing	
market	share	(36	percent)	and	cutting	
costs	(30	percent).	
•	 Only	one	in	10 reporting	companies	
(12	percent)	identifies	improved	
access	to	capital	or	improved	
shareholder	value	as	an	opportunity	
of	social	and	environmental	change.	
•	 Reputational	risk	is	the	most	
commonly	cited	type	of	business	risk,	
mentioned	by	53	percent	of	reporting	
G250	companies.	
•	 Only	a	small	number	of	G250	
Cr	reports	(5	percent)	include	
information	on	the	financial	value	at	
stake	through	environmental	and	
social	risk.	
•	 A	significant	number	of	reporting	
companies	also	mention	other	types	
of	risk	that	affect	company	operations	
and	not	just	corporate	reputations:	

KPMG	vIeW	

Risk	and	opportunity	needs	to	be		
linked	to	value		
Many	companies	no	longer	see	corporate	responsibility	as	a	moral	issue,	but	
as	core	business	risks	and	opportunities.	More	and	more	investors	accept	
that	environmental	and	social	factors	put	company	value	at	stake.	this	leads	
to	the	question	of	what	the	potential	financial	impacts	of	those	risks	and	
opportunities	could	be	and	what	the	company	is	doing	to	mitigate	or	
maximize	them.	
very	few	companies	are	yet	declaring	any	quantified	risks	to	the	bottom	line	
in	their	Cr	reporting.	Companies	need	to	be	prepared	for	this	to	change	and	
should	start	to	integrate	the	top	and	bottom-line	implications	in	their	business	
scenario	planning	and	risk	management.	

regulatory	risk	(48	percent),	
competitive	risk	(45	percent),	physical	
risk	(38	percent),	social	risks	(36	
percent)	and	legal	risks	(21	percent).1	
•	 The	Americas	is	the	only	region	
where	competitive	and	regulatory	
risks	are	mentioned	more	often	in	
G250	Cr	reports	than	reputational	
risks.	

•	 Most	reporting	companies	in	the	
G250	(83	percent)	state	in	their	
reports	that	they	have	a	Cr	strategy.	
Companies	in	the	americas	are	most	
likely	not	to	refer	to	strategy:	three	in	
10	do	not.	

	See	page	48	for	a	definition	of	different	types	of	risks	

1

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

14
the	quality	of	reporting	among		
the	world’s	largest	companies		
Figure	4:		
Average	quality	of	G250	reports	by	sector		
(Score	out	of	a	possible	100)	

•	 Large	companies	in	the	electronics	&	computers,	mining	and	
pharmaceuticals	sectors	produce	the	highest	quality	
Cr reports.	

Electronics & computers
Mining
Pharmaceuticals
Utilities
Communications & media
Transport
Automotive
Food & beverage
Finance, insurance & securities
Chemicals & synthetics
Oil & gas
Trade & retail
Metals, engineering & manufacturing
Construction & building materials

75
70
70
65
65
64
64
59
58
58
55
55
48
46

Source: KPMG International, The KPMG Survey of
Corporate Responsibility Reporting 2013, December 2013

15	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.
Figure	6:		
Average	quality	of	G250	reports	by	criterion		
(Score	out	of	a	possible	100)	

•	 G250	companies	as	a	whole	score	most	highly	for targets	
and	indicators.	the	greatest	improvement	needs	to	be	made	
in	reporting	on	suppliers	and	the	value	chain.	

Figure	5:		
Average	quality	of	G250	reports	by	country2		
(Score	out	of	a	possible	100)	

•	 Large	companies	in	Italy,	Spain	and	the	UK	lead	the	world	
for	the	quality	of	Cr reports.	
•	 European	G250	companies	achieve	the	highest	average	
quality	score	for	their	Cr	reports	at	68	out	of	100.	this	
compares	with	average	scores	of	51	for	companies	in	the	
americas	and	48	in	asia	Pacific.	
Italy
Spain
UK
France
Australia
Netherlands
Germany
Switzerland
South Korea
Japan
USA
China/Hong Kong

85
79
76
70
70
69
68
63
60
55
54
39

Targets and indicators
Materiality
Strategy, risk and opportunity
Transparency and balance
Governance
Stakeholder engagement
Suppliers and the value chain

68
66
62
58
53
53
46

Source:
KPMG
International,
The
KPMG
Survey
of


Corporate
Responsibility
Reporting
2013,
December
2013



Source: KPMG International, The KPMG Survey of
Corporate Responsibility Reporting 2013, December 2013

2	

average	scores	per	country	are	only	given	for	those	countries	that	have	five	or	more	companies	reporting	on	Cr	in	the	G250.	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

16
More	transparency	needed	on	
materiality	process	
•	 Over	three	quarters	(79	percent)	of	
G250	companies	that	issue	Cr	
reports,	discuss	the	identification	of	
Cr	issues	that	are	material	to	their	
business	and	stakeholders.	
•	 There	is	room	for improvement	in	
terms	of	transparency	on	the	process	
used	for	identifying	material	issues.	
41	percent	of	the	reporting	companies	
do	not	explain	the	process	they	use	
and	only	a	small	minority	(5	percent)	
assess	material	issues	on	an	
ongoing	basis.	
Targets	and	indicators	are	not	yet	
fully	defined	
•	 One	in	eight	reporting	G250	
companies	(13	percent)	reports	no	Cr	
targets	at	all	and	a	quarter	(26	
percent)	do	not	relate	their	Cr	targets	
to	material	issues.	

17	

Reporting	on	suppliers	and	the	value	
chain	is	lacking	in	sectors	at	risk	
•	 Companies	in	the	chemicals	&	
synthetics	sector	are	the	least	likely	
to	report	on	supply	chain	issues.	
Sixty percent	of	G250	companies	
in	this	sector	that	report	on	Cr	do	
not	report	on	the	supply	chain.	
Companies	in	the	electronics	&	
computers	sector	are	the	most	likely	
to	do	so.	
•	 G250	companies	in	Europe	are	the	
most	likely	to	discuss	in	detail	the	
environmental	and	social	impacts	of	
their	products	and	services.	almost	
three	quarters	(73	percent)	of	
reporting	companies	in	europe	do	so	
with	a	further	23	percent	providing	
limited	information.	In	the	americas,	
less	than	half	(49	percent)	provide	
detailed	information	on	downstream	
impacts	and	the	figure	drops	to	less	
than	one	third	(32	percent)	in	asia	
Pacific.	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

Companies	in	the	Americas	and	
Asia	Pacific	struggle	to	explain	
stakeholder	engagement	process	
•	 G250	companies	in	Asia	Pacific	and	
the	americas	lag	behind	those	in	
europe	for	explaining	the	process	
used	to	engage	stakeholders.	Four	in	
10	companies	in	these	regions	offer	
no	explanation	at	all.	
•	 The	mining	and	metals,	engineering	&	
manufacturing	sectors	score	highest	
for	identifying	key	stakeholders	in	
their	reports.	
•	 Only	one	third	of	G250	companies	
(31 percent)	include	stakeholder	
comments	in	their	Cr	reports.	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.
KPMG	vIeW	

Supply	chain	reporting	needs		
more	focus		
this	survey	shows	that	some	sectors	with	complex	supply	chains,	carrying	
potentially	catastrophic	environmental	and	social	risks,	have	low	levels	of	
reporting	on	supply	chain	issues.	
recent	incidents	including	oil	spills	and	factory	disasters	should	remind	
business	leaders	how	important	it	is	to	manage	the	environmental	and	social	
impacts	of	the	supply	chain.	
Put	simply,	if	companies	don’t	start	managing	these	issues	they	won’t	have	a	
license	to	operate	in	the	globalized	21st	century	world.	Companies	urgently	
need	to	build	confidence	among	customers,	communities,	investors	and	
other	stakeholders	that	their	supply	chains	are	being	properly	managed.	
transparent	corporate	responsibility	reporting	is	an	effective	way	to	build	such	
confidence.	

Few	large	companies	yet	link	CR	
performance	to	remuneration	
•	 Around	one	quarter	of	companies	
(24 percent)	report	that	the	company	
Board	has	ultimate	responsibility	
for	Cr.	
• In most G250 companies (61 percent)	
Cr	is	managed	on	a	day-to-day	basis	by	
a	dedicated	Cr	or	sustainability	unit.	

Transparency	and	balance	is	limited	
for	most	companies	
•	 Only	one	in	five G250	companies	
(23 percent)	publishes	a	wellbalanced	report	that	discusses	
Cr	challenges	and	setbacks	as	well	
as	successes.	Companies	in	the	food	
&	beverage,	pharmaceuticals,	and	
electronics	&	computers	sectors	are	
most	likely	to	do	so.	

•	 Only	one	in	10 G250	companies	(10
percent)	reports	a	clear	link	between	
Cr	performance	and	executive	or	
employee	remuneration.	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

18
Global trends in
CR reporting: a view
across 41 countries

19

the KPMG Survey of Corporate responsibility reporting 2013

© 2013 KPMG International Cooperative (“KPMG International”). KPMG International provides no client
services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated.
Part
© 2013 KPMG International Cooperative (“KPMG International”). KPMG International provides no client 

services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated.

1


the KPMG Survey of Corporate responsibility reporting 2013


20
Since	the	last	KPMG	Survey	of	Corporate	responsibility	reporting	
	
in	2011,	there	have	been	two	years	of	debate	in	the	business	
world	on	the	form,	scope	and	content	of	Cr reporting.	

Much	of	this	discussion	has	been	
influenced	by	three	important	
developments	in	the	field.	Firstly,	
the publication	in	May	2013	of	the	GrI	
G4 Guidelines3	for	reporting.	Secondly,	
the	spread	of	mandatory	Cr	reporting	
requirements	in	countries	from	India	to	
the	UK.4	 and	thirdly,	momentum	
towards	integrating	non-financial	and	
financial	information	in	reporting		and	
the	work	of	the	International	Integrated	
reporting	Council	(IIrC).	research	for	
this	survey	explored	the	impact	of	these	
changes	since	2011,	assessing	reporting	
among	the	n100	–	the	100	largest	
companies	in	41	countries.	

now	high	across	all	regions	and	industry	
sectors.	Countries	that	previously	
lagged	behind	are	catching	up	or	even	
overtaking	the	early	pioneers	in	terms	of	
the	quantity	of	companies	reporting.	
this	trend	is	replicated	at	the	regional	
level,	where	the	americas	has	overtaken	europe	as	the	region	with	the	
highest	reporting	rate.	

regulation	is	an	increasingly	important	
driver	of	growth	in	Cr	reporting,	but	
frameworks	such	as	the	GrI	and	
voluntary	guidance	from	regulators	and	
stock	exchanges	are	also	driving	up	
reporting	rates.	alongside	the	overall	
growth	in	reporting,	integration	of	
the	research	presents	a	picture	of	
financial	and	non-financial	information	is	
Cr	reporting	as	a	truly	mainstream	
global	business	practice,	the	importance	 increasing.	
of	which	is	recognized	by	companies	
and	regulators	alike.	reporting	rates	are	

Key	findings:	
•	 The	N100 global	average	reporting	rate	has	increased	from	64	percent	in	
2011	to	71	percent	in	2013.	
•	 The	Americas	overtook	Europe	as	the	leading	reporting	region.	Asia	Pacific	
saw	the	most	significant	increase	due	to	a	jump	in	Cr	reporting	rates	in	
countries	such	as	India,	Singapore	and	australia,	and	new	countries	with	high	
reporting	rates	joining	the	survey.	
•	 Rates	remained	static	in	Europe	and	dropped	in	the	Middle	East	&	Africa,	
largely	due	to	a	number	of	countries	with	low	reporting	rates	joining	the	
survey	for	the	first	time.	

3	
4		

21	

the	Global	reporting	Initiative’s	G4	Guidelines	were	published	in	May	2013,	available	at:	globalreporting.org/reporting/g4/	
KPMG,	United	nations	environment	Programme,	Global	reporting	Initiative	and	Unit	for	Corporate	Governance	in	africa,	Carrots	and	Sticks,	
Sustainability	reporting	policies	worldwide,	2013.	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.
Cr	reporting	rates:		
asia	Pacific	sees	strongest	growth		
For example,	in	India	the	Cr	reporting	
rate	increased	to	73	percent	in	2013	
from	20	percent	in	2011,	in	Singapore	
the	rate	increased	to	80	percent	from	
43 percent,	and	in	australia	the	rate	
increased	to	82	percent	from	
57 percent.	In	the	case	of	India	and	
Singapore	it	is	likely	that	much	of	this	
growth	is	due	to	the	introduction	of	new	
mandatory	and	voluntary	reporting	
requirements	(see	page	23).	In	australia	
the	increase	is	due	to	a	number	of	
companies	reporting	on	Cr	for	the	first	
time	in	2013,	primarily	in	the	company	
annual	report.	

Cr	reporting	is	now	undeniably	a	
mainstream	global	business	practice	–	
with	almost	three	quarters	(71	percent)	
of	the	n100	companies	surveyed	
publishing	a	report,	compared	with	
64 percent	of	companies	researched	in	
2011.	the	reporting	rate	for	the	G250	
remained	relatively	stable	in	2013	
compared	with	2011,	with	a	minimal	
decrease	from	95	percent	to	93	percent	
due	to	the	changing	composition	of	the	
250	eligible	companies.	
the	n100	growth	trend	is	most	evident	
in	two	of	the	regions	studied,	with	the	
americas	overtaking	europe	as	the	
leading	reporting	region	and	asia	Pacific	
almost	catching	up	with	europe.	

In	the	americas,	the	Cr	reporting	rate	
increased	from	69	percent	in	2011	to	
76 percent	in	2013,	largely	due	to	the	
changes	in	the	number	of	companies	
reporting	on	Cr	in	latin	america.	
Despite	the	rate	of	Cr	reporting	
remaining	relatively	stable	in	the	US	and	
Canada	and	the	number	of	reporting	
companies	in	Brazil	and	Mexico	
dropping,	the	overall	rate	in	the	region	
increased.	

asia	Pacific	saw	the	biggest	overall	
increase	from	49	percent	in	2011	to	
71 percent	in	2013.	this	is	partly	due	to	
new	countries	being	included	in	the	
survey,	such	as	Indonesia	and	Malaysia,	
which	both	demonstrate	high	reporting	
rates.	However,	the	majority	of	the	
increase	is	due	to	exceptionally	high	
growth	rates	in	several	countries.	

“there	has	been	a	surge	in	Cr	reporting	
in	Malaysia	which	I	see	as	a	tipping	point	
in	making	Cr	standard	business	practice	
here,	encouraged	by	the	Malaysian	Stock	
exchange’s	requirement	that	listed	
companies	report	on	Cr	activities.	
at	the	same	time,	I	think	many	Malaysian	
companies	are	less	experienced	in	
Cr	than	companies	in	europe	and	the	
americas.	For	this	reason,	many	Cr	
reports	are	still	limited	in	scope	with	a	
focus	on	philanthropic	and	community	
investments.	However, just	as	the	
quantity	of	reports	is	increasing	rapidly,	
so	I	expect	to	see	rapid	progress	in	the	
quality	and	sophistication	of	reporting	
processes	and	content. 	
”

Datuk	Hew		
Lee	Lam	Sang,		
Partner,		
KPMG	in	Malaysia		

Figure	7:		
Growth	in	reporting	since	1993		
Percentage	of	companies	with	Cr	reports	

Figure	8:	
CR	reporting	by	region	
Percentage	of	companies	with	Cr	reports	

%
100

%
100

95

93

83

80

80

76

71
64

64

60

69

60

71

73

61

53
45

40

35
20

18

24

49

40

41

28

71
54

20

12
0

0

1993
N100
G250

1996

1999

2002

2005

2008

2011

Americas

2013

Base N100/G250 companies
Source: KPMG International, The KPMG Survey of
Corporate Responsibility Reporting 2013, December 2013

From
1993
to
2002
the
survey
included
only
standalone
CR
reports.


From
2005
onwards
the
survey
includes
CR
information
in
annual
reports
as
well


as
separate
CR
reports
hardcopy
or
web-based,
due
to
the
trend
of
more

companies
reporting
on
CR
in
company
annual
reports.



2011
2013

Europe

Asia Pacific

Middle East
& Africa

Base: 4,100 N100 companies
Source: KPMG International, The KPMG Survey of
Corporate Responsibility Reporting 2013, December 2013

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013		

22	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.
Key	findings:	
•	 Regulatory	requirements	have driven	
reporting	to	its	highest	levels	in	France,	
Denmark	and	South	africa.	
•	 The	highest	growth	rates	since	2011 were	
seen	in	India,	Chile,	Singapore,	australia,	
taiwan,	romania,	China	(incl.	Hong	Kong)	
and	nigeria.	
Figure 9:
Reporting rates by country

•	 Reporting	rates	also	fell	noticeably	in	
Mexico,	Brazil,	Spain,	Slovakia,	Finland	
and	the	UK.	

100%

80

60

40

20

2013

the	reporting	rate	in	europe	increased	
only	slightly,	partly	due	to	lower	than	
average	reporting	rates	in	some	of	the	
countries	that	were	included	in	the	
survey	for	the	first	time	this	year	(e.g.	
Poland). the	Middle	east	&	africa	(Mea)	
was	the	only	region	to	see	a	drop	in	Cr	
reporting	rates:	from	61	percent	in	2011	
to	54	percent	in	2013. this	was	despite	a	
high	rate	of	reporting	in	South	africa	
(98 percent)	which	is	consistent	with	
2011,	and	an	increase	in	the	reporting	
rate	in	nigeria	to	82	percent	from	68	
percent,	largely	due	to	new	regulations	
(see	opposite	page). the	overall	decline	
in	the	Mea	reporting	rate	is	due	to	a	
number	of	countries	with	lower	than	
average	reporting	rates,	such	as	Uae	
and	angola,	joining	the	survey	for	the	
first	time	this	year.	

23	
23

UAE

Israel

Greece

Kazakhstan

New Zealand*

Angola

South Korea

Poland

Mexico

Russia

Taiwan

Slovakia

Base: 4,100 N100 companies
Source: KPMG International, The KPMG Survey of
Corporate Responsibility Reporting 2013, December 2013

* 2011 reporting rate restated for New Zealand.

reporting	in	Chile	increased	
substantially	from	27	percent	in	2011	to	
73	percent	in	2013,	due	partly	to	many	
companies	reporting	on	Cr	for	the	first	
time	and	a	number	of	new	companies	
coming	into	the	Chilean	n100	list. the	
addition	of	Colombia	to	the	survey,	with	
a	reporting	rate	of	77	percent,	added	to	
the	overall	increase	in	the	americas.	

Germany

Belgium

2011

Switzerland

Portugal

Romania

India

Chile

Norway

China (incl.
Hong Kong)

Italy

Colombia

Brazil

Sweden

Hungary

Singapore

Spain

Finland

Australia

Nigeria

Netherlands

Canada

UK

USA

Japan

Indonesia

Malaysia

South Africa

France

Denmark

0

“reporting	in	China	has	continued	to	
grow	with	three	quarters	of	companies	
researched	this	year	producing	Cr	
reports,	compared	with	59	percent	in	
2011.	reporting	requirements	from	
the	Shanghai	Stock	exchange	and	Cr	
guidelines	for	state-owned	enterprises	
have	been	in	place	since	2008.	It’s	likely	
recent	growth	reflects	the	greater	
expectations	in	the	marketplace	
regarding	Cr.	reporting	is	a	practical	
way	to	show	responsiveness,	and	
companies	also	want	to	avoid	being	left	
behind	those	who	have	already	issued	
reports. 	
”

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

Sean	Gilbert,	
Director,	
KPMG	in	China	

“Cr	is	gaining	greater	prominence	
among	large	companies	in	Chile	as	they	
increasingly	understand	the	benefits	of	
incorporating	Cr	into	the	business	and	
reporting	on	this.	High-profile	projects	
in	the	mining	and	energy	sectors	have	
been	delayed	in	recent	years	due	to	
social	pressure	and	concerns	about	the	
impact	on	communities	and	the	
environment,	demonstrating	that	
companies	must	address	Cr	issues	to	
continue	to	operate.	Chilean	companies	
are	also	implementing	Cr	policies	and	
reporting	on	their	activities	to	ensure	
they	remain	competitive	with	foreign	
multinationals	and	are	in	a	good	position	
to	meet	government	regulations. 	
”

Luis	Felipe	Encina,		
Partner,		
KPMG	in	Chile		

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.
regulation	drives	
growth	in	Cr	reporting	
Cr	reporting	has	traditionally	been	
voluntary,	however,	governments	and	
stock	exchanges	around	the	world	are	
increasingly	imposing	mandatory	
reporting	requirements.	Cr	reporting	
regulations	are	seen	in	several	countries	
that	have	almost	100	percent	reporting	
rates,	including	France,	Denmark	and	
South	africa.	regulation	is	also	behind	a	
significant	increase	in	reporting	rates	in	
taiwan.	
alongside	government	regulation,	new	
guidelines	and	standards	from	stock	
exchanges	and	other	organizations	are	
also	having	an	impact.	For	example,	in	
Singapore,	the	introduction	of	the	
Singapore	Stock	exchange	(SGX)	
Sustainability	reporting	Guide	for	listed	
companies	and	a	revised	Code	of	
Corporate	Governance	(which	makes	
consideration	of	sustainability	issues	
part	of	the	board’s	remit)	has	influenced	
the	37	percentage	point	rise	in	reporting	
rates.	
Similar	factors	are	influencing	Cr	
reporting	in	nigeria,	which	has	one	of	
the	highest	Cr	reporting	rates	(82	
percent)	not	only	in	africa,	but	also	
globally.	the Central	Bank	of	nigeria	

issued	guidelines	in	2012	mandating	
that	financial	services	companies	
establish	sustainability	processes	and	
report	on	them.	In	addition,	the	
Securities	and	exchange	Commission	
of nigeria	updated	the	Corporate	
Governance	Code	in	2011	to	recommend	
disclosure	of	sustainability	practices.	
In	India,	where	much	Cr	reporting	is	
focused	on	community	investment	and	
development,	the	reporting	rate	is	
increasing	due	to	recent	regulatory	
requirements.	the	top	100	listed	
companies	in	India	are	required	by	the	
Securities	exchange	Board	to	report	on	
their	adoption	of	India’s	‘national	
voluntary	Guidelines	for	Social,	
environmental	and	economic	
responsibilities	of	Business’	in	their	
annual	reporting	from	financial	year	
2012/13.	the	new	Companies	act,	which	
will	impact	reports	from	financial	year	
2014/15,	requires	all	registered	
companies	to	establish	a	Board	
Committee	on	Corporate	Social	
responsibility,	invest	at	least	2	percent	
of	net	profits	on	socially	responsible	
projects,	and	explain	their	activities	in	
their	annual	report.	

T

rends	in	mandatory	and	voluntary	reporting	policies	
research	released	in	2013	by	the	GrI	in	collaboration	with	KPMG,	the	
United	nations	environment	Programme	(UneP)	and	the	Centre	for	
Corporate	Governance	in	africa,	examines	mandatory	and	voluntary	reporting	
policies	in	45	countries.	the	research	found	that:	
•	 there	are	134 separate	mandatory	policies	covering	different	aspects	of	
Cr	reporting	and	a	further	53	voluntary	policies	

CR	reporting	drops	in	some	countries	
Cr	reporting	rates	dropped	in	some	
countries	compared	with	2011,	despite	
the	overall	upward	trend.	the	biggest	
drops	were	seen	in	Mexico	and	Brazil	
(10	fewer	companies	reporting	in	both)	
and	the	UK	(9	fewer	companies	
reporting).	these	decreases	can	be	
explained,	at	least	in	part,	by	the	
changing	composition	of	the	n100	in	
these	countries	following	the	global	
financial	crisis.	In	Spain,	for	example,	
mergers	and	acquisitions	among	big	
firms	in	the	banking	sector	have	
resulted	in	some	smaller	companies,	
which	are	less	likely	to	issue	Cr	reports,	
being	included	in	the	Spanish	n100.	

“In	Denmark	the	biggest	companies	
are	 required	either	to	report	on	their	
Cr	activities,	or,	if	they	do	not,	to	
explain	in	their	annual	reports	why	they	
do	not	do	so.	From	2014	this	‘report	or	
explain’	approach	will	be	extended	with	
requirements	for	companies	to	report	
on	human	rights,	climate	change	and	
employee	diversity.	While	the	reporting	
rate	in	Denmark	is	very	high,	many	
companies	struggle	with	reporting	
on	Cr	as	they	remain	focused	on	
disconnected	environmental,	health,	
human	resources	or	philanthropic	
initiatives.	the	legislation	has	
encouraged	companies	to	develop	a	
more	structured	approach	to	Cr	as	it	
is	increasingly	difficult	to	report	without	
an	underlying	Cr	strategy	and	clear	
management	approach. 	
”

•	 many	policies	are	based	on	a	‘report	or	explain’	approach
•	 sustainability	reporting	has	become	a	listing	requirement	on	several	stock	
exchanges	in	non-oeCD	countries,	including	Brazil,	China	(incl.	Hong	Kong),	
Malaysia	and	South	africa.5	

5		

Christian	Honoré,		
Partner,		
KPMG	in	Denmark		

KPMG,	United	nations	environment	Programme,	Global	reporting	Initiative	and	Unit	for	Corporate	Governance	in	africa,	Carrots	and	Sticks,	
Sustainability	reporting	policies	worldwide,	2013.	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

24	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.
Figure 10:

Rate
of
corporate
responsibility
reporting

across
41
countries
-
2011
and
2013
(%
of
companies
reporting
on
CR)



Mexico


79 83
66 56

USA


83 86

Brazil


88 78
27 73

Canada


Chile

Colombia


– 77
Angola


Americas


Israel

Nigeria

South
Africa

UAE


2011
2013
Reporting rates in percentages

– 50
18 19
68 82
97 98
– 22

Middle
East

&
Africa

Spotlight
on
reporting
requirements

The
following
countries
have
high
CR
reporting
rates
or
significant
recent
growth
in
CR
reporting,
related
to
reporting
requirements:

Denmark
Financial
Statements

Act
requires
large

companies
to
report

on
CR
activities,
or,
if

they
do
not,
to
explain

in
their
annual
reports

why
not.

25	

France
Grenelle
II
Act
requires

large
companies
to

report
annually
on
CR

activities
and
advises

reports
are
subject
to

independent

verification.


India
The
top
100
listed

companies
in
India
are

required
by
the

Securities
Exchange

Board
to
report
on

CR
in
their
annual

reporting
from
financial

year
2012/13.


the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

Indonesia
Law
No.
40/2007

requires
Limited

Liability
Companies
to

report
on
CR
in
the

annual
report.
Publiclylisted
companies
are

also
required
to
report

on
CR
in
the
annual

report.


Japan
Mandatory
and

voluntary
guidelines

for
certain
types
of

companies
to
report

on
environmental

impacts,
including

GHG
emissions.


Malaysia
Malaysia
Stock

Exchange
listing

requirement
that

companies
describe

CR
activities
and
law

that
all
publicly
listed

companies
publish

CR
information
in
the

annual
report.


Nigeria
Central
Bank
of
Nigeria

requires
financial

services
companies
to

report
on
CR
and
the

Securities
and
Exchange

Commission
of
Nigeria

Corporate
Governance

Code
recommends

companies
disclose

CR
practices.


©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.
Poland


Denmark


– 68
91 99

Portugal
 


– 56
69 71

Finland


85 81

Romania


54 69

Russia


Greece


94 99
62 67
33 43

Spain


58 57
63 57
88 81

Hungary
 


70 78

Sweden
 


72 79

Italy


74 77
82 82
– 73

Switzerland


Belgium


France





Germany





Netherlands

Norway





Slovakia
 


UK


64 67
100 91

Europe


Australia


57 82

China
(incl.
Hong
Kong)


Indonesia


59 75
20 73
– 95

Japan


99 98

Kazakhstan


– 25
– 98
43 47

India


Malaysia

New
Zealand


South
Korea


43 80
48 49

Taiwan


37 56

Singapore


Asia
Pacific

Base: 4,100 N100 companies
Source: KPMG International, The KPMG Survey of
Corporate Responsibility Reporting 2013, December 2013

Norway
Norwegian
Accounting

Act
(and
amendment

in
2013)
requires
large

companies
to
report

on
social,
environmental
an
anticorruption
activities.


Singapore
Singapore
Stock
Exchange

(SGX)
Sustainability

Reporting
Guide
for
listed

companies
and
Code
of

Corporate
Governance

encourage
CR
reporting,


and
Energy
Conservation

Act
2012
requires
large

companies
to
report
on

energy
use.


South Africa
King
Code
of

Governance
Principles

and
King
Report
on

Governance
(King
III),

and
Johannesburg

Stock
Exchange
(JSE)

require
companies
to

publish
an
integrated

report
including
CR

performance.

UK

USA

Companies
listed
on
the

London
Stock
Exchange

must
report
on
GHG

emissions
from
2013.

Companies
Act
requires

large
and
medium
sized

companies
to
disclose

CR
information
relevant

to
company
performance

in
the
annual
report.


©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.	

Disclosure
requirements

of
the
U.S.
Securities
&

Exchange
Commission

(SEC),
Dodd-Frank
Act

requires
disclosure
on

conflict
minerals
and

Presidential
Executive

Order
13514
requires

federal
agencies
to
report

on
CR
performance.


Source: KPMG, United Nations Environment
Programme, Global Reporting Initiative and
Unit for Corporate Governance in Africa,
Carrots and Sticks, Sustainability reporting
policies worldwide, 2013.

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

26
a	narrowing	gap	between		
leading	and	lagging	sectors		
Key	findings:	
looking	back	to	the	2008	survey,	nine	
sectors	have	moved	from	having	a	
minority	of	companies	reporting	
five	years	ago	to	a	majority	in	2013:	
reporting	is	now	the	norm	across	all	
these	sectors,	with	at	least	62	percent	 automotive,	communications	&	media,	
of	companies	in	every	sector	producing	 construction	&	building	materials,	
finance	&	insurance,	food	&	beverage,	
a	report.	there	is	little	change	since	
metals,	engineering	&	manufacturing,	
2011	in	the	types	of	industries	that	are	
pharmaceuticals,	trade	&	retail	and	
most	or	least	likely	to	report.	Heavy	
transport.	of	these,	the	most	
industry	and	resource-based	sectors	
significant	increases	were	in	the	
still	lead	the	way	with	the	highest	
reporting	rates,	and	services	and	trade	 construction,	pharmaceuticals	and	
trade	&	retail	sectors.	
&	retail	still	lag	behind.	However,	the	
gap	between	reporting	rates	among	
the	leaders	and	laggards	is	narrowing.	
Companies	operating	in	15	different	
sectors	are	included	in	this	survey.	

•	 The	gap	between	the	sectors	
with	the	highest	and	lowest	Cr	
reporting	rates	has	narrowed	to	
just	22 percentage	points,	from	
32	in	2011	and	42	in	2008.	
•	 Reporting	rates	have changed	only	
incrementally	in	most	sectors	
since	2011,	reflecting	the	maturity	
of	reporting.	
•	 Nine	sectors	moved from	having	
a	minority	of	companies	reporting	
in	2008	to	a	majority	in	2013.	
•	 The	automotive	and	telecommuni­
cations	&	media	sectors	now	have	
some	of	the	highest	levels	of	
Cr	reporting	(77	percent	and	
75 percent).	Five	years	ago,	their	
Cr	reporting	rates	were	among	
the	lowest	(49	percent	and	
47 percent).	

Figure
11:


Sector
reporting
trends


%
100

84
 84


80

67

60

84

79


78


71

62


78
77

58


50

74
 75

69


72

72

67


69


70

61


59


65

49


40

77


69


47


64


61


69


69


66

57


68


66

62


65

62

52

49


47


41


39

32

25


20

26


2013

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

Tr
an
sp
o

rt
bu Co
ild ns
in tr
g uc
m ti
at on
er &
ia
ls
Ch
e
sy mic
nt al
he s
tic &
s
Tr
ad
e
&
re
ta
il

na
nc
Fi

M

2011

e
& , ins
se ur
cu an
et
rit ce
al
s,
ie
s
en
m gin
an e
uf eri
ac ng
tu &
rin
Ph
g
ar
m
ac
eu
tic
al
s

be
ve
r
&

Fo
od

2008

27	

ag
e

ga
s
&
O
il

ec
co tro
m nic
pu s
te &
rs
Au
to
m
ot
ive
Fo
re
st
r
& y, p
pa ul
Co
pe p
m
r
m
un
i
& cat
m ion
ed s
ia

es
iti

El

U
til

M

in

in

g

0

Base: 4,100 N100 companies
Source: KPMG International, The KPMG Survey of
Corporate Responsibility Reporting 2013, December 2013

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.
More	companies	report	on	Cr	in	the	
annual	report,	but	‘integrated	reports’	
are	in	a	minority	
Ir	has	gained	significant	momentum	
since	the	last	survey	in	2011,	driven	
by	the	work	of	the	IIrC	to	define	a	
framework,	by	the	King	Code	of	
Governance	Principles	and	the	King	
report	on	Governance	(King	III)	in	
South	africa,	and	worldwide	by	
companies’	own	efforts	to	present	
investor-relevant	non-financial	
information	in	reports.	
Many	companies	are	taking	tentative	
steps	towards	Ir	by	presenting	Cr	data	
along	with	financial	data	in	their	annual	
company	reports.	Companies	continue	
to	take	different	approaches	to	
integration,	and	not	all	companies	take	
the	IIrC	concept	and	definition	as	the	
starting	point.	research	for	this	survey	
shows	that	more	companies	are	
combining	their	non-financial	with	
financial	data,	but	that	few	companies	
feel	confident	in	stating	that	they	
produce	an	integrated	report.	

“Since	the	King	Code	of	Governance	
Principles	and	the	King	report	on	
Governance	(King	III)	came	into	effect	
on	1	March	2010,	a	growing	number	of	
South	african	organizations	have	been	
producing	an	integrated	report.	It	is	
especially	encouraging	that	this	growth	
is	not	only	driven	by	compliance,	but	
rather	by	the	realization	that	integrated	
reporting	is	a	better	way	of	providing	
insights	into	the	organization’s	strategy	
and	its	ability	to	create	value	in	the	
short,	medium	and	long	term. 	
”

Neil	Morris,	
Partner,	
KPMG	in	
South	Africa	

For	the	first	time	in	this	survey,	the	
majority	of	companies	(51	percent)	
include	information	on	Cr	in	their	annual	
financial	report.	this	figure	has	risen	
dramatically	since	2008,	when	it	was	
just	9	percent,	and	since	2011	when	it	
was	20	percent,	showing	a	growing	
acceptance	that	Cr	issues	are	material	
for	business.	
of	those	companies	that	include	Cr	
information	in	their	annual	reports,	the	
majority	(58	percent)	do	so	in	a	separate	
chapter,	rather	than	integrating	Cr	data	
into	the	wider	narrative	on	business	
performance	and	value.	an	increasing	
number	but	still	a	minority	(42	percent),	
are	starting	to	make	the	link	between	
Cr	and	business	strategy	by	including	
Cr	information	in	the	Directors’	report.	
of	companies	that	include	Cr	in	the	
Directors’	report,	most	also	continue	
to	present	Cr	information	in	a	
separate	chapter	outside	the	Directors’	
report.	this	suggests	that	many	
companies	continue	to	see	a	value	in	
providing	a	separate	narrative	around	Cr	
performance,	and	enabling	interested	
readers	to	look	into	this	aspect	of	
company	performance	in	greater	detail.	
It	could	also	mean	that	companies	are	
not	yet	sure	how	to	fully	integrate	their	
Cr	information	with	the	wider	narrative	
on	business	performance.	
the	research	also	shows	that	only	a	
minority	of	companies	claim	that	they	
publish	an	integrated	report.	Just	one	
in	10	companies	that	report	on	Cr	
(10 percent)	do	so	and	even	fewer	
(3 percent)	reference	the	work	of	the	
IIrC.	It	remains	to	be	seen	how	this	will	
change	with	the	launch	of	the	final	IIrC	
framework,	and	as	more	companies	use	
the	framework	and	share	experiences	
with	their	peers.	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.	

H

ow	will	IR	change	
company	reporting?	
In	the	broadest	sense,	
Ir	is	about	aligning	business	
reporting	with	business	strategy,	
explaining	how	environmental,	
social,	governance	and	other	
non-financial	factors	impact	on	a	
business’s	ability	to	operate,	create	
and	sustain	value	over	the	short,	
medium	and	long	term.	
For	many	businesses,	Cr	information	has	an	important	role	to	
play	in	this	broader	vision	of	
reporting,	but	it	is	important	to	
recognize	that	the	Cr	information	
required	in	an	integrated	annual	
report	may	be	different	to	that	
traditionally	provided	in	Cr	reports.		
this	is	because	an	annual	report	
focuses	only	on	the	matters	that	
are	most	relevant	to	the	business	
strategy,	and	will	normally	provide	
information	that	is	specifically	
aimed	at	meeting	investor	needs.	
Many	companies	may	choose	to	
report	in	more	detail	on	Cr	in	a	
separate	report	in	order	to	meet	
the	needs	of	other	stakeholders	
interested	in	Cr	policies	and	
performance.	

the	majority	of	companies	that	state	
they	produce	an	integrated	report	are	
based	in	South	africa,	driven	by	King	III.	
ninety	three	percent	of	n100	companies	
that	report	on	Cr	in	South	africa	state	
that	their	report	is	integrated.	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

28
Key	findings:	
Figure 12:
Corporate responsibility in annual reporting

Figure
13:


Format
of
CR
information
in
annual
reports




18


49

51
58

24


CR
information
in
annual
report



•	 Of	the	companies	that	include	
information	in	their	annual	report,	
42 percent	now	include	information	
on	Cr	in	their	Directors’	report,	
compared	with	just	over	a	quarter	
in	2011.	

In a specific section/chapter on CR only

No
CR
information
in
annual
report



•	 More	than	half	(51	percent)	of	
n100	companies	now	report	on	
Cr	in	their	annual	financial	report.	
this	proportion	has	increased	
dramatically	in	the	last	five	years	
from	just	4	percent	in	2008	and	
20 percent	in	2011.	

In a specific section/chapter on CR and
in the Directors’ report

Base: 4,100 N100 companies
Source: KPMG International, The KPMG Survey of
Corporate Responsibility Reporting 2013, December 2013

In the Directors’ report only
Base: 2,080 N100 companies that include CR information
in annual reports
Source: KPMG International, The KPMG Survey of
Corporate Responsibility Reporting 2013, December 2013

Figure
14:


Does
the
report
state
it
is
an
integrated
report?



• 10 percent	of	companies	claim	
to	have	integrated	their	annual	
reporting,	and	of	these,	most	do	
not	yet	refer	to	the	IIrC	concept	
or	definition.	

1

7


Key	findings:	

3


89


•	 The	number	of	reports	that	state	
they	are	integrated	are	by	far	the	
highest	in	South	africa	at	93	
percent	due	to	the	requirements	
of	King	III	and	the	Johannesburg	
Stock	exchange.	

No
Yes, the report states it is integrated,
but does not refer to the IIRC
Yes, the report states it is integrated
and it refers to the IIRC
The report does not state it is integrated, but there is
reference to the IR trend/IIRC
Base: 2,897 N100 companies that report on CR
Source: KPMG International, The KPMG Survey of
Corporate Responsibility Reporting 2013, December 2013

29	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.
“Companies	need	to	find	an	approach	
to	integrated	reporting	that	enables	
them	to	report	on	value	creation	in	its	
broadest	sense	–	financial,	social,	
environmental	and	economic.	While	
the	work	of	the	IIrC	is	invaluable	in	
addressing	the	needs	of	the	long	term	
investor,	businesses	must	also	think	
about	how	Cr	information	is	presented	
in	a	way	that	meets	the	needs	of	their	
other	stakeholders.	We	are	likely	to	
see	many	different	approaches	as	
companies	embrace	the	concept	of	
integration.	Companies	may	choose	to	
continue	to	give	readers	more	detail	on	
Cr	initiatives	in	a	stand-alone	report,	
in	a	separate	chapter	of	the	annual	
report	or	through	their	website.	I	would	
recommend	that	companies	develop	a	
communications	strategy	based	on	the	
needs	of	different	stakeholders. 	
”

Wim	Bartels,	
KPMG’s	Global	Head	
of	Sustainability	
Reporting	&	
Assurance	

“the	release	of	the	first	International	
<Ir>	Framework	creates	the	catalyst	
for	a	shift	from	those	innovators	in	
corporate	reporting	moving	towards	
integrated	reporting,	to	a	significant	
number	of	early	adopters.	It	is	
remarkable	how	much	awareness	
has	been	created,	with	this	report	
highlighting	the	momentum	towards	
incorporating	corporate	responsibility	
into	annual	reports.	the	momentum	
is	noted	and	I	thank	KPMG	for	the	
insights,	it	only	encourages	the	IIrC	to	
help	make	this	breakthrough	now	that	
there	is	a	Framework	for	companies	to	
use.	I	can	only	reiterate	the	words	of	
Wim	Bartels	when	he	states	that	‘We	
would	recommend	that	companies	
develop	a	communication	strategy	
based	on	the	needs	of	different	
stakeholders’. 	
”
Paul	Druckman,	
Chief	Executive,	
International	
Integrated	
Reporting	Council	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

30
GrI	remains	the	leading	
reporting	framework	
In	the	absence	of	regulatory	
requirements,	voluntary	reporting	
guidelines	such	as	the	GrI	play	an	
important	role	in	improving	consistency	
in	Cr	reporting	and	the	quality	of	
disclosure.	
research	conducted	for	this	survey	
shows	that	the	GrI	remains	the	most	
widely	used	voluntary	reporting	
framework,	far	exceeding	the	use	of	
national	standards	and	other	guidelines.	
over	three	quarters	(78	percent)	of	
global	n100	companies	now	refer	to	the	
GrI	in	their	Cr	report,	an	increase	of	9	
percentage	points	since	2011.	among	
the	world’s	largest	250	companies	the	
rate	increased	to	82 percent	in	2013	
from	78	percent	in	2011.	those	who	
do	not	refer	to	the	GrI	framework	
either	state	that	they	use	their	own	
frameworks	developed	in-house,	
national	reporting	guidelines	or	none	
at	all.	
In	several	countries	where	more	than	
75 percent	of	reporting	companies	
refer	to	GrI,	it	is	likely	this	is	linked	to	
local	regulatory	reporting	requirements.	
For	example,	in	Brazil,	Finland,	South	
africa,	Spain,	and	Sweden	reporting	
requirements	reference	the	GrI	or	
explicitly	require	or	recommend	that	
companies	report	using	the	GrI	
guidelines.	

“there	is	a	strong	belief	among	large	
companies	in	South	Korea	that	the	
application	of	global	standards	and	
guidelines	significantly	enhances	the	
credibility	of	their	reporting.	at	the	same	
time,	Korean	companies	have	a	history	
of	focusing	resources	on	improving	
disclosure.	the	GrI	guidelines	are	
perceived	to	be	more	credible	than	a	
company’s	own	standards	or	those	
from	local	organizations. 	
”

Sungwoo	Kim,		
Partner,		
KPMG	in		
South	Korea		

“In	this	era	of	professional	reporting,	
companies	need	to	be	able	to	explain	
to	stakeholders	the	basis	on	which	their	
report	has	been	prepared.	Use	of	an	
external	framework	such	as	the	GrI	
will	increasingly	be	seen	to	be	essential	
to	demonstrate	credibility.	there	is	
currently	a	lack	of	consistency	in	how	
the	GrI	is	used	and	this	is	reflected	in	
reporting	quality.	alignment	between	
companies	on	how	they	apply	the	
GrI	framework,	and	how	they	focus	
reporting	on	material	issues	in	line	
with	the	latest	G4	Guidelines,	is	the	
next	step. 	
”

“the	Global	reporting	Initiative	undertakes	
an	array	of	outreach	activities,	engaging	
with	everyone	from	multinational	
corporations,	labor	organizations	and	civil	
society,	to	government,	academia	and	
market	regulators.	the	sustainability	
challenge	is	a	global	one,	and	GrI	is	in	a	
unique	position	to	inform	debates	through	
its	global	network	of	thousands	of	experts	
and	sustainability	leaders,	GrI	‘Focal	
Points’,	which	are	regional	offices	in	
Beijing,	Delhi,	Johannesburg,	new	York,	
Melbourne,	Mumbai,	Sao	Paulo	and	soon,	
Bogota	–	and	over	70	certified	training	
partners	in	every	region	in	the	world.		Since	
KPMG’s	2011	survey	was	published,	the	
trend	to	regulate	sustainability	reporting	
has	increased	markedly,	and	it	is	no	surprise	
that	the	figures	in	KPMG’s	survey	are	
highest	in	those	countries	that	have	
introduced	regulation	in	one	form	or	
another. 	
”

Ernst	Ligteringen,	
Chief	Executive,	
Global	Reporting	
Initiative	

Figure
15:


Use
of
the
GRI
Guidelines


%
100

80

60

Wim	Bartels,	
KPMG’s	Global	Head	
of	Sustainability	
Reporting	&	
Assurance	

80


77

69


82

78


69


40

20

0

2008
N100

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

2013

Base: N100/G250 companies with standalone report
or GRI-based section in the annual report
Source: KPMG International, The KPMG Survey of
Corporate Responsibility Reporting 2013, December 2013
©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.	

G250

31	

2011
Key	findings	
Figure 16:
Where are the GRI Guidelines used most?

•	 More	companies	than	ever now
refer	to	the	GrI	guidelines	in	their	
Cr	reporting.	

%
100

•	 In	37	of	the	41	countries	surveyed,	
more	than	half	of	n100	companies	
refer	to	the	GrI	guidelines	in	their	
Cr	reporting.	

80

60

•	 More	than	90	percent	do	so	in	
South	Korea,	South	africa,	
Portugal,	Chile,	Brazil	and	Sweden.	

40

20

South Korea
South Africa
Portugal
Chile
Brazil
Sweden
Israel
Finland
Switzerland
Colombia
Angola
Netherlands
Germany
Taiwan
Spain
Greece
Australia
Japan
New Zealand
UAE
Poland
Italy
China
Belgium
Canada
Russia
India
Hungary
Slovakia
France
Singapore
Mexico
US
UK
Norway
Indonesia
Malaysia
Kazakhstan
Romania
Denmark
Nigeria

0

•	 Less	than	50	percent	do	so	in	
Kazakhstan,	romania,	Denmark	
and	nigeria.	

Base: N100 companies with standalone report or GRI-based section in the annual report
Source: KPMG International, The KPMG Survey of Corporate Responsibility Reporting 2013, December 2013

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

32
assurance	reaches	a	
tipping	point	among	the	
world’s	largest	companies	
external	assurance	of	Cr	reports	is	
still	voluntary	in	most	countries,	with	
just	France	and	South	africa	pioneering	
a	mandatory	approach	among	the	
41 countries	surveyed.	Despite	this,	
many	companies	do	seek	out	
assurance,	motivated	by	a	need	to	
demonstrate	credibility	with	external	
stakeholders,	to	meet	the	requirements	
of	sustainability	indices	and	by	the	
value	assurance	can	create	internally	
through	more	reliable	data	and	a	
clearer	understanding	of	Cr	issues.	
the	overall	rate	of	Cr	report	assurance	
among	n100	companies	in	2013,	
including	the	new	countries	added	to	
the	survey	this	year,	is	equal	to	2011	at	
38	percent.	among	countries	covered	in	
both	the	2011	and	2013	surveys,	the	rate	
of	assurance	among	companies	that	
report	on	Cr	increased	to	41	percent	in	
2013.	the	lowest	rates	of	assurance	are	
seen	in	countries	where	Cr	reporting	is	
still	in	its	infancy,	including	Indonesia,	
Israel,	Kazakhstan,	Malaysia,	nigeria,	
Singapore	and	the	Uae.		

of	the	n100	companies	that	choose	to	
assure	their	Cr	reports,	72	percent	opt	
for	a	limited	rather	than	reasonable	
level	of	assurance,	10	percent	for	a	
reasonable	level	of	assurance	and	a	
further	8	percent	opt	for	a	combination	
of	the	two	levels.	over	half	(52	percent)	
choose	to	verify	their	whole	report	
rather	than	selected	indicators	or	
chapters	and	the	majority	(67	percent)	
continue	to	opt	for	a	major	accountancy	
firm	to	provide	assurance	services.	

“With	more	companies	moving	towards	
deeper	integration	of	Cr	into	their	business	
strategy	and	management	processes,	
we	believe	that	external	stakeholders	will	
seek	information	from	auditors	providing	
independent	assurance	of	Cr	information	
and	demonstrating	that	the	company	is	
as	serious	about	Cr	data	as	it	is	about	
its	financial	information.	at	KPMG	we	
believe	member	firms	have	a	role	to	play	
to	assist	organizations	and	stakeholders	
in	that	journey. 	
”

In	contrast	to	the	n100,	assurance	
rates	among	the	world’s	250	largest	
companies	have	reached	a	tipping	point	
with	over	half	(59	percent)	of	companies	
that	report	on	Cr	now	opting	for	
assurance,	up	from	46	percent	in	2011.		
as	the	G250	group	has	led	reporting	
trends	over	the	last	20	years,	it	is	likely	
this	trend	will	be	reflected	among	the	
n100	in	future	years.	

Larry	Bradley,	
KPMG’s	Global	
Head	of	Audit	

Key	findings	
•	 The	number	of	companies	that	
choose	to	have	their	Cr	reports	
assured	by	major	accountancy	
firms	increased	slightly	to	
67 percent	in	2013,	compared	
with 64	percent	in	2011.	

Figure
17:


Rates
of
assurance
for
CR
reporting



Figure 18:
Assurance providers

%
100

80

60

59


40

20

39

27


29

33


40

33

46

38


38

30

67
0

2002
N100
G250

2005

2008

2011

2013

Base: N100/G250 companies that report on CR
Source: KPMG International, The KPMG Survey of
Corporate Responsibility Reporting 2013, December 2013

Major accountancy organizations
Other providers

33	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	
©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.	

Base: 1,099 N100 companies that report on CR and use external
assurance
Source: KPMG International, The KPMG Survey of Corporate
Responsibility Reporting 2013, December 2013
Data	quality	stabilizes	among		
the	world’s	largest	companies		
as	companies	seek	to	integrate	
reporting	and	present	relevant	Cr	data	
to	investors	alongside	established	
metrics	for	financial	disclosure,	it	is	
more	important	than	ever	that	Cr	data	
is	robust.	High	levels	of	restated	data	
year	upon	year	risks	eroding	confidence	
in	company	data,	reporting	systems	
and	processes.	
the	number	of	n100	companies	that	
made	any	Cr	data	restatements	
increased	slightly	to	25	percent	in	2013	
from	21	percent	in	2011.	the	number	
of	companies	that	restated	any	Cr	
data	dropped	among	the	G250	from	
one	third	to	just	over	one	quarter	(26	
percent)	suggesting	that	the	quality	of	
data	is	improving	among	the	biggest	
companies	as	Cr	reporting	systems	
and	processes	mature.	
the	most	common	type	of	restatement	
found	in	both	n100	and	G250	Cr	
reports	relate	to	an	updated	or	improved	
methodology	being	applied	by	
companies,	suggesting	that	companies	
are	strengthening	their	internal	reporting	
systems	and	processes	and	improving	
the	quality	of	data	for	decision	making.	

Figure
19:


Reasons
for
restatements
of
CR
data



20

33


21

26


Key	findings	
•	 One	quarter	of	N100 reporting	
companies	restated	Cr	data	from	
previous	years.	of	those	that	
restated	data,	33	percent	state	
the	reason	for	restatements	
was	updated	or	improved	
methodologies.	
•	 The	number	of	G250	companies	
restating	data	dropped	from	a	
third	in	2011	to	one	quarter	in	
2013.	of	those	that	restated	data,	
49	percent	cited	updated	or	
improved	methodologies.	

Restatements due to updated (improved)
estimation/calculation methodology
Update of definitions applied
Restatements due to error or omission
Update of scope (not relating to
change in acquisition/divestments)
Base: 587 N100 companies that report on CR and restated CR data
Source: KPMG International, The KPMG Survey of
Corporate Responsibility Reporting 2013, December 2013

the	percentage	of	restatements	due	
to	error	or	omission	among	the	n100	
decreased	to	21	percent	in	2013,	
compared	with	29	percent	in	2011.	
among	the	G250,	the	number	of	
restatements	due	to	data	errors	or	
omissions	also	decreased	to	22	percent	
in	2013	from	35	percent	in	2011.	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

34
The quality of reporting
among the world’s
largest companies

35

the KPMG Survey of Corporate responsibility reporting 2013

© 2013 KPMG International Cooperative (“KPMG International”). KPMG International provides no client
services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated.
Part
© 2013 KPMG International Cooperative (“KPMG International”). KPMG International provides no client
services and is a Swiss entity with which the independent member firms of the KPMG network are affiliated.

2

the KPMG Survey of Corporate responsibility reporting 2013

36
Introduction		
as	outlined	in	the	previous	
section,	Cr	reporting	is	a	
business	norm	today,	but	
we	need	to	look	behind	the	
quantitative	data	to	understand	
whether	the	increase	in	the	
volume	of	reports	is	matched	
by	an	improvement	in	the	
quality	of	reporting.	

this	year,	for	the	first	time,	the	KPMG	
Survey	of	Corporate	responsibility	
reporting	includes	an	in-depth	
assessment	of	the	Cr	reports	published	
by	the	G250	companies	(the	world’s	250	
largest	companies	based	on	the	Fortune	
ranking).	the	quality	of	G250	reports	has	
been	assessed	using	seven	criteria:	
•	 strategy,	risk	and	opportunity
•	 materiality
•	 target	setting	and	indicators
•	 suppliers	and	the	value	chain
•	 stakeholder	engagement
•	 governance	of	CR
•	 transparency	and	balance.

to	supplement	the	research,	senior	
representatives	have	been	interviewed	
from	several	of	the	companies	that	
scored	most	highly	in	the	KPMG	
assessment.	they	shared	insights	
into	how	they	have	achieved	best	
practices	in	reporting,	their	motivation	
for	doing	so	and	the	business	benefits	
they	have	gained	as	a	result.	

Figure 20:
KPMG’s CR reporting quality assessment, 7 key criteria
STAKEHOLDER ENGAGEMENT
Report explains how stakeholders are engaged and how their views inform CR strategy, materiality process, targets, etc.

RISK, OPPORTUNITY
& STRATEGY
Report identifies social
and environmental risks
/opportunities and
explains the company’s
strategic response.

MATERIALITY
Report demonstrates
clear, on-going process
to identify most
significant issues.

TARGETS &
INDICATORS
Report declares
timebound and
measurable targets.

TRANSPARENCY
& BALANCE
Report is open about
challenges as well as
achievements.
Communicates
effectively.

SUPPLIERS & VALUE CHAIN
Report shows how CR strategy and targets address material impacts of suppliers,
products and services.

GOVERNANCE OF CR
Report shows how CR is governed within the company, who has responsibility, and how CR performance is linked to remuneration.

Source: KPMG International, The KPMG Survey of Corporate Responsibility Reporting 2013, December 2013

37	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.
Almost	all	G250	companies	issue	
CR	reports	but	the	quality	of	
reporting	is	inconsistent	
each	G250	company’s	report	was	
assessed	against	the	quality	criteria	and	
awarded	an	overall	score.	this	produced	
an	average	quality	score	of	59	out	of	100	
among	the	93	percent	
of	G250	companies	that	publish	a	
Cr	report.	

A	cluster	of	10	companies	of	those	
surveyed	set	the	pace	
one	quarter	of	G250	companies	(63)	
achieved	an	overall	quality	score	of	80	or	
above.	these	companies	demonstrated	
a	superior	understanding	of	the	impact	
of	social	and	environmental	issues	on	
their	business	and	reported	on	their	
strategy,	performance	and	interaction	
with	stakeholders	more	than	others.	

ten	companies	scored	90	or	more.	
they	are:	
•	 A.P
.	Møller	Mærsk	
Transport
-
Denmark

•	 BMW
Automotive
–
Germany

•	 Cisco	Systems
Telecommunications
&
media
–
US

•	 Ford	Motor	Company	
Automotive
–
US

•	 Hewlett­Packard
Electronics
&
computers
–
US

the	historical	trend	has	been	to	report	
•	 ING
on	data	and	numbers	rather	than	the	
Finance,
insurance
&
securities
–

details	around	processes.	also,	issues	
The
Netherlands

such	as		supply	chain	management	
•	 Nestlé	
and	governance	have	only	become		
Food
&
beverage
–
Switzerland

subject	to	public	scrutiny	fairly	recently	
•	 Repsol
and	so	company	processes	for	these	
Oil
&
gas
–
Spain

may	not	yet	be	as	robust	as	they	could	
•	 Siemens	
be	in	many	companies.	the	quality	
Electronics
&
computers
–
Germany

of	reporting	matters	because	it	is	
•	 Total	
taken	as	indicative	of	the	quality	of	
Oil
&
gas
–
France

management/what	is	actually	happening	
inside	the	company.	
the	highest	average	scores	were	seen	
for	reporting	on	targets	and	indicators	
(68)	and	materiality	(66).	Companies	
scored	lowest	for	the	quality	of	their	
reporting	on	suppliers	and	the	value	
chain	(46),	governance	(53)	and	
stakeholder	engagement	(53).	
the	results	suggest	there	is	room	
for	improvement	in	the	quality	of	
company	reporting	on	Cr.	

“the	quality	of	Cr	reporting	in	China	
varies	quite	dramatically	from	thoughtful	
documents	to	ones	that	only	speak	of	
broad	ambitions	and	values	with	little	
detail	about	actual	actions	or	outcomes.	
reporting	should	outline	a	strategic	
focus,	targets	and	follow-up	actions,	
rather	than	an	exhaustive	list	of	
unconnected	social	or	environmental	
activities.	When	the	department	that	
drives	Cr	reporting	does	not	have	a	
mandate	to	set	strategy	for	the	company	
or	influence	other	departments’	goals,	
programs	and	priorities,	it	is	often	
reflected	in	the	quality	of	the	reporting.	
that	said,	it	is	a	process	and	China	must	
be	recognized	for	going	from	very	limited	
disclosure	to	the	much	higher	numbers	
of	companies	reporting	today	in	just	a	
few	short	years. 	
”

Sean	Gilbert,	
Director,	
KPMG	in	China	

Poor	quality	reports	tend	to	be	
associated	with	poor	performance	
in	the	mind	of	the	reader.	Few	
companies	practice	‘total	greenwash’	
these	days	but	readers	certainly	
give	more	credence	to	a	higher	
quality	report.	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

38
Table	2:	
Average	quality	of	G250	reports	by	sector	
Sector	

Average	score	
(out	of	a	possible	100)	

Table	3:	
Average	quality	of	G250	reports	by	country	

Table	4:		
Average	quality	of	G250	reports	by	criterion		

Country	

Quality	criteria	

Average	score	
(out	of	a	possible	100)	

	Average	score	
(out	of	a	possible	100)	

electronics	&	computers	

75	

Italy	

85	

targets	&	indicators	

68	

Mining	

70	

Spain	

79	

Materiality	

66	

Pharmaceuticals	

70	

UK	

76	

Strategy,	risk	&	opportunity	

62	

Utilities	

65	

France	

70	

transparency	&	balance	

58	

telecommunications	&	media	

65	

australia	

70	

Governance	

53	

transport	

64	

netherlands	

69	

Stakeholder	engagement	

53	

automotive	

64	

Germany	

68	

Suppliers	&	the	value	chain	

46	

Food	&	beverage	

59	

Switzerland	

63	

Finance,	insurance	&	securities	

58	

South	Korea	

60	

Chemicals	&	synthetics	

58	

Japan	

55	

oil	&	gas	

55	

US	

54	

trade	&	retail	

55	

China	(incl.	Hong	Kong)		

39	

Metals,	engineering	&	manufacturing	

48	

Construction	&	building	materials	

46	

Source:
KPMG
International,
The
KPMG
Survey
of

Corporate
Responsibility
Reporting
2013,
December
2013


Electronics	&	computer	
companies	lead	the	pack	
Companies	in	the	electronics	&	
computers	sector	lead	the	G250	in	
terms	of	the	quality	of	Cr	reporting,	
with	an	average	score	of	75,	followed	
by	mining	(70)	and	pharmaceuticals	
(70).	the	lowest	scoring	sectors	are	
oil	&	gas,	trade	&	retail,	metals,	
engineering	&	manufacturing,	and	
construction	&	building	materials.	

39	

Source:
KPMG
International,
The
KPMG
Survey
of

Corporate
Responsibility
Reporting
2013,
December
2013


Note:Table
includes
only
those
countries
with
five
or
more

companies
in
the
G250
that
report
on
CR.

Source:
KPMG
International,
The
KPMG
Survey
of

Corporate
Responsibility
Reporting
2013,
December
2013


Europe	in	front	on	reporting	quality	
european	companies	have	a	significant	
lead	over	other	regions	in	reporting	
quality	with	an	average	score	of	71,	
compared	with	average	scores	of	54	
in	the	americas	and	50	in	asia	Pacific.	
there	are	also	pronounced	regional	
differences	in	scores	for	certain	criteria.	
For	example,	companies	in	the	asia	
Pacific	region	score	45	on	average	for	
transparency	and	balance,	compared	
with	53	in	the	americas	and	an	average	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

european	score	of	73.	For	reporting	on	
suppliers	and	the	value	chain,	average	
quality	scores	are	31	in	asia	Pacific,	
compared	with	48	in	the	americas	and	
58	in	europe.	
Italy,	Spain	and	the	UK	have	the	highest	
average	scores,	reflecting	the	relative	
maturity	of	reporting	in	these	markets	
compared	with	countries	such	as	China	
(incl.	Hong	Kong)	where	widespread	
reporting	is	a	newer	phenomenon.	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.
Lessons	from	
the	leaders	
KPMG’s	analysis	has	identified	a	cluster	
of	10	exemplar	G250	companies	whose	
Cr	reporting	scored	particularly	highly	
against	our	quality	criteria,	and	a	further	
eight	whose	reports	scored	most	highly	
within	their	specific	sector.	
a	number	of	these	companies	agreed	
to	share	their	experiences	with	readers	
of	this	survey.	organizations	with	their	
own	experience	in	Cr	reporting	may	
recognize	much	of	what	these	
companies	say,	while	those	that	are	less	
practiced	may	find	some	useful	lessons.	

We	asked	the	exemplar	companies	the	
following	questions.	
•	 What	are	the	fundamentals	for	
publishing	high	quality	Cr	reports?	
•	 What	benefits	have	you	gained	from	
Cr	reporting?	
•	 How	do	you	think	Cr	reporting	is	likely	
to	evolve?	
•	 What	challenges	do	you	face	in	further	
improving	the	quality	of	your	reports?	

Table	5:		
Companies	that	participated	in	interviews:		
Company	

Country	

Sector	

a.P
.	Møller	Mærsk	

Denmark	

transport	

Bayer	

Germany	

Pharmaceuticals	

BMW	

Germany	

automotive	

Cisco	Systems	

US	

telecommunications	&	media	

enel	

Italy	

Utilities	

Ford	Motor	Company	

US	

automotive	

Hewlett-Packard	

US	

electronics	&	computers	

InG	

netherlands	

Finance	&	insurance	

nestlé	

Switzerland	

Food	&	beverage	

repsol	

Spain	

oil	&	gas	

Siemens	

Germany	

electronics	&	computers	

tesco	

UK	

trade	&	retail	

total	

France	

oil	&	gas	

vale	

Brazil	

Mining	

Source:
KPMG
International,
The
KPMG
Survey
of
Corporate
Responsibility
Reporting
2013,
December
2013


©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.	

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

40
Getting	the	
fundamentals	right	
there	is,	however,	no	“one	size-fits-all”	
solution	for	collecting	data.	Many	of	
these	companies	have	developed	
their	own	systems	rather	than	buying	
off-the-shelf	products.	Inevitably	it	takes	
time,	and	some	trial-and-error,	to	get	
these	systems	right	but	the	more	
“Getting	the	basics	right,	such	as	a	good	 integrated	they	are	into	the	business,	
materiality	process,	enables	us	to	create	 the	more	effective	they	are.	
a	report	that	both	satisfies	the	needs	of	
at tesco,	for	example,	Cr	is	a	core	
external	stakeholders	and	is	relevant	
part	of	the	balanced	scorecard	used	
to	our	business, 	said	annette	Stube,	
”
across	the	entire	company	to	monitor	
Director	of	Group	Sustainability	at	a.P
.	
performance	against	the	business	
Møller	Mærsk	Group.	“the	more	solid	
strategy.	
our	processes	the	better	the	report. 	
”
Establish	robust	processes	
all	the	companies	we	spoke	to	agreed	
that	the	foundations	of	quality	Cr	
reporting	are	robust	systems	and	
processes	for	collecting	data	and	
identifying	material	issues.	

“the	more	solid	our	processes	the	better	
the	report. 	
”
Annette	Stube,		
Director	of	Group	Sustainability,		
A.P
.	Møller	Mærsk	Group	

41	
41

Lead	from	the	front	
Getting	the	right	processes	in	place	is	
important,	but	good	processes	are	no	
use	if	they	are	not	implemented.	
that	implementation	needs	to	be	driven	
from	the	very	top	of	the	organization,	
according	to	the	companies	we	
spoke	to.	

the	KPMG	Sur vey	of	Corporate	responsibility	reporting	2013	
he	KPMG	Surv y	of	Corporate	responsibility	reporting	201

“leadership	support	is	a	must	to	
secure	the	buy-in	and	engagement	of	
the	functions	which	are	crucial	to	
development	of	the	report, 	said	Ursula	
”
Mathar,	Head	of	Group	Sustainability	
and	environmental	Protection	at	BMW.	
as	Kersten-Karl	Barth,	Director	of	
Corporate	Sustainability	at	Siemens	
said,	“the	Siemens	Sustainability	
Board,	which	is	chaired	by	the	Chief	
Sustainability	officer,	is	the	central	
steering	committee	for	sustainability	
at	Siemens.	In	its	regular	meetings	it	
directs	our	sustainability	program	as	
part	of	our	sustainable	strategy,	adopts	
appropriate	measures	and	initiatives	
and	monitors	progress. 	
”
It	is	perhaps	no	surprise	that	these	
companies	all	have	leaders	who	are	
personally	engaged	with	and	
committed	to	Cr.	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.
at	vale,	for	example,	senior	leaders	play	
hands-on	roles	in	Cr	reporting,	helping	
to	establish	priorities	and	identify	issues	
and	dilemmas	to	be	covered.	
not	only	does	this	help	to	secure	the	
necessary	time	and	resources	for	quality	
reporting,	but	it	also	gives	Cr	teams	the	
license	to	be	transparent	and	balanced	in	
their	disclosure,	reporting	challenges	and	
setbacks	as	well	as	successes.	
as	John	viera,	Global	Director	of	
Sustainability	of	Ford	Motor	Company	
said,	“We	have	support	from	the	top	
down	and	that	has	enabled	us	to	report	
in	a	more	credible	way. 	
”
However,	even	in	companies	where	
reporting	is	well-established,	senior	
managers	do	come	and	go	and	priorities	
can	change.	Cr	teams	must	continually	
demonstrate	the	business	value	of	
reporting	to	ensure	continued	support.	
“Cr	reporting	costs	money	and	time,	so	
it	is	important	that	internal	stakeholders	
understand	the	added	value	we	get	
from	the	report, 	said	Ute	Menke,	Head	
”
of	Sustainability	and	external	reporting	
at	Bayer.	

“By	reaching	out	beyond	our	own	four	
walls,	we	can	create	a	better	report. 	
”
John	Viera,		
Global	Director	of	Sustainability,		
Ford	Motor	Company		

Stakeholder	engagement:	get	the	
right	balance	
the	companies	agreed	on	the	
importance	of	good	stakeholder	
engagement	in	delivering	quality	
Cr	reporting.	
“By	reaching	out	beyond	our	own	
four	walls,	we	can	create	a	better	
report	that	meets	the	needs	of	our	
stakeholders.It	also	gives	confidence	
to	our	senior	leaders	that	we	are	
focused	on	the	right	issues, 	said	
”
John	viera	of	Ford.	

Companies	that	publish	stakeholder	
views	and	comments	in	their	Cr	
reports	say	they	benefit	significantly	
from	the	added	credibility	these	
independent	voices	bring.	However,	
some	are	concerned	that	the	move	
towards	integrated	reporting	could	lead	
to	constraints	on	format	and	content	
and	make	it	more	difficult	to	include	
stakeholder	voices	in	the	future.	

“We	use	materiality	to	identify	our	
priorities	and	drive	those	forward. 	
”

However,	these	companies	recognize	
it	is	unrealistic	to	satisfy	all	the	
information	expectations	of	all	
stakeholders.	

Kathy	Mulvany,		
Senior	Director	of	Corporate	Affairs,		
Cisco	Systems		

eduardo	García	Moreno,	Director	
of	Corporate	responsibility	and	
Institutional	Services	at		repsol	noted,	
“We	need	to	respond	to	many	
stakeholders;	some	demand	more	
concise	information	while	others	
require	more	detailed	data. 	
”

Be	transparent	on	targets		
the	exemplar	companies	believe	their	
Cr	performance	is	helped	by	publicly	
declaring	their	Cr	targets,	and	being	
open	about	their	performance	against	
those	targets.	

a	balancing	act	is	required	and	this	is	
where	a	robust	materiality	process	is	
essential.	
“We	get	a	huge	volume	of	enquiries	
from	stakeholders.	We	can	never	
respond	to	everything,	so	we	use	
materiality	to	identify	our	priorities	
and	drive	those	forward, 	said	Kathy	
”
Mulvany,	Senior	Director	of	Corporate	
affairs	at	Cisco	Systems.	

©	2013	KPMG	International	Cooperative	(“KPMG	International”).	KPMG	International	provides	no	client	
services	and	is	a	Swiss	entity	with	which	the	independent	member	firms	of	the	KPMG	network	are	affiliated.	

as	Josh	Hardie,	Corporate	
responsibility	Director	at	tesco	
PlC	said,	“Publishing	a	report	does	
incentivize	us	to	push	ourselves	
further.	If	you	miss	a	target	you	have	
to	be	open	about	it,	and	you	don’t	want	
to	miss	it	again. 	
”
at	Bayer,	Ute	Menke	believes	that	
targets	have	benefits	above	and	
beyond	showing	external	stakeholders	
the	progress	the	company	has	made.	
“Internally	the	targets	help	push	
sustainability	further	into	the	
organization, 	she	said.	
”

the	KPMG	Survey	of	Corporate	responsibility	reporting	2013	

42
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013
Informe sobre Responsabilidad Social Corporativa 2013

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