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#BrightonFuse
Phil Jones, Wired Sussex
@philjoneswired
Freelancers in the Creative
Digital IT Economy
Freelancers in the Creative
Digital IT Economy
Dr Jonathan Sapsed
Principal Investigator for Brighton Fuse
University of Brighton
Presentation
• Research methods
• Data overview and economic performance
• Skills and fusion
• Freelancers life
• Place of work and networking
• Conclusions and policy recommendations
Research Methods
Methods and data
• For business performance, working patterns and
activities and measuring wellbeing:
– Quantitative survey, 304 sample (25.8% response rate)
– Built bottom-up from membership groups:
– Wired Sussex, The Skiff, The Farm, BIG
• For motivations, lifestyles and stories:
– Qualitative research, 32 interviews, 2 focus groups
– Analysed using NVivo 10 software
Data Overview
and Economic Performance
Data overview
Revenues by sector
Economic performance
• Average income: £33k (median £27k)
• Average income normalised Full-Time-Equivalent (FTE):
£58k (median £42k)
• Average growth rate: 7.3% (median 2.8%)
• “I wasn’t really thinking of myself as a freelancer even
though that’s what I was doing- I thought of myself as a
company founder.”
• (From interview)
Innovation activities
Skills and Fusion
Jacks and Jills of all trades?
Fusion and performance
Skills acquisition
• Top three channels:
– Learning on the job
– Self-learning
– Higher education degree
“The world is full of blogs and people telling you exactly
how to solve all sorts of weird, obscure problems that
you’ve never come across before…you can do huge
amounts of self-learning, and you don’t need formal
training processes.”
(From interview)
Education and degree
Freelancers’ Life:
Motivations, wellbeing and challenges
Reasons for
freelancing
Wellbeing
Plans for the future
Barriers and Challenges
Place of Work and Networking
Networking
Conclusions and policy recommendations
Conclusions
• CDIT freelancers are on average prosperous, enjoying
income growth and good levels of wellbeing
• They are more than superfused than firms, but with
limited growth
• They largely prefer freelancing, to realise their
aspirations and plan to expand
• They do experience barriers:
– Money
– Freelancing
– Skills
Policy recommendations
• Equal rights with employees
– E.g. maternity/ paternity leave
• Access to finance
– Freelancer-friendly banking and advice
• Awareness and value
“You do feel like you’re justifying your fees all the time to people..”
(From interview)
– Guidelines to setting rates and business models
– Public information campaign
– Awareness of existing policies
Statement from the Minister
• “Our digital economy is already one of the strongest
markets in the world and the UK creative industries
generate £71 billion in revenue each year and support
1.71 million jobs.
• This study shows that the self-employed play a key role
in driving the culture of innovation in the creative and
digital industries and are a vital part of Britain’s economic
growth.”
• Ed Vaizey, Minister of State for Culture and the Digital
Economy
Panel discussion
• Chaired by Phil Jones, Wired Sussex
• Dr Jonathan Sapsed, Principal Investigator for Brighton Fuse, University of Brighton
• Dr Megha Rajguru, Researcher for Brighton Fuse, University of Brighton
• Dr Roberto Camerani, Co-Investigator for Brighton Fuse, University of Sussex
• Dr Monica Massuci, Researcher for Brighton Fuse, University of Sussex
• Jon Norris, freelancer and Crunch
#BrightonFuse

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BrightonFuse: Freelancers in the Creative Digital Economy

  • 2. Phil Jones, Wired Sussex @philjoneswired
  • 3.
  • 4.
  • 5. Freelancers in the Creative Digital IT Economy
  • 6. Freelancers in the Creative Digital IT Economy Dr Jonathan Sapsed Principal Investigator for Brighton Fuse University of Brighton
  • 7. Presentation • Research methods • Data overview and economic performance • Skills and fusion • Freelancers life • Place of work and networking • Conclusions and policy recommendations
  • 9. Methods and data • For business performance, working patterns and activities and measuring wellbeing: – Quantitative survey, 304 sample (25.8% response rate) – Built bottom-up from membership groups: – Wired Sussex, The Skiff, The Farm, BIG • For motivations, lifestyles and stories: – Qualitative research, 32 interviews, 2 focus groups – Analysed using NVivo 10 software
  • 13. Economic performance • Average income: £33k (median £27k) • Average income normalised Full-Time-Equivalent (FTE): £58k (median £42k) • Average growth rate: 7.3% (median 2.8%) • “I wasn’t really thinking of myself as a freelancer even though that’s what I was doing- I thought of myself as a company founder.” • (From interview)
  • 14.
  • 17.
  • 18. Jacks and Jills of all trades?
  • 20. Skills acquisition • Top three channels: – Learning on the job – Self-learning – Higher education degree “The world is full of blogs and people telling you exactly how to solve all sorts of weird, obscure problems that you’ve never come across before…you can do huge amounts of self-learning, and you don’t need formal training processes.” (From interview)
  • 25. Plans for the future
  • 27. Place of Work and Networking
  • 28.
  • 29.
  • 31. Conclusions and policy recommendations
  • 32. Conclusions • CDIT freelancers are on average prosperous, enjoying income growth and good levels of wellbeing • They are more than superfused than firms, but with limited growth • They largely prefer freelancing, to realise their aspirations and plan to expand • They do experience barriers: – Money – Freelancing – Skills
  • 33. Policy recommendations • Equal rights with employees – E.g. maternity/ paternity leave • Access to finance – Freelancer-friendly banking and advice • Awareness and value “You do feel like you’re justifying your fees all the time to people..” (From interview) – Guidelines to setting rates and business models – Public information campaign – Awareness of existing policies
  • 34. Statement from the Minister • “Our digital economy is already one of the strongest markets in the world and the UK creative industries generate £71 billion in revenue each year and support 1.71 million jobs. • This study shows that the self-employed play a key role in driving the culture of innovation in the creative and digital industries and are a vital part of Britain’s economic growth.” • Ed Vaizey, Minister of State for Culture and the Digital Economy
  • 35. Panel discussion • Chaired by Phil Jones, Wired Sussex • Dr Jonathan Sapsed, Principal Investigator for Brighton Fuse, University of Brighton • Dr Megha Rajguru, Researcher for Brighton Fuse, University of Brighton • Dr Roberto Camerani, Co-Investigator for Brighton Fuse, University of Sussex • Dr Monica Massuci, Researcher for Brighton Fuse, University of Sussex • Jon Norris, freelancer and Crunch #BrightonFuse