AZEC2012 - Social Business in the Enterprise
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My presentation at the Arizona Entrepreneur's Conference 2012
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AZEC2012 - Social Business in the Enterprise
- 1. AZEC12 Arizona Entrepreneurship Conference October 30th, 2012 Social Business in the Enterprise © 2012 IBM Corporation
- 2. What I Talk About Online @rawn Twitter Forbes Blog LinkedIn Google+ General Social Business Management
- 3. Defining the unique character of the company’s core promise! Greenwell exists to nourish the soul, 3 providing organic foods that are gentle on the earth—and healthy for the body. With an all-local, farm-to-table approach, the wholesale organization creates products that retailers are proud to offer their customers, at a price that everyone can enjoy.! !
- 4. Creating Community and Core Values! Greenwell works to provide every employee with a consistent understanding of the company’s unique character, from compelling product differentiators to the company’s core values.! !
- 5. Social Media Listening and Sentiment Analysis! The wholesale organization engages in ongoing social listening and applies advanced analytics to understand gaps that exist between the company’s brand and how their ideals are being perceived in the real world.! !
- 6. Real-time Community Collaboration! Greenwell employees use these consumer insights to launch a new product that upholds one of the brand’s core values— affordability. These employees can collaborate from nearly any device and any geographic location.! !
- 7. Idea Generation with Employees! Social business collaboration tools enable the wholesale organization to solicit “best ideas,” concepts and voting from large groups across the Greenwell organization and its partner and local producer ecosystem.! !
- 8. Idea Generation with Partners! Retailers of Greenwell products are empowered to play a key role in the end-to-end innovation process, from idea generation and refinement to pricing and marketing.! !
- 9. Collaborative Planning! Renovations Inc.—which handles Greenwell’s product packaging—interacts with the community from its own website for the product launch, which means Renovations employees don’t leave the familiarity of their own online environment.! !
- 10. Employee Enablement and Collaborative Decision-making! As the launch continues, Greenwell can securely communicate in real time with the launch team and partner ecosystem whenever necessary. The best, most informed decisions are being made at every milestone.
- 11. Shared Metrics and Reporting! The product launch community not only serves as a collaboration platform, but also as an executive management tool. Greenwell employees are able to present the CMO with a progress report, providing visibility into the project, its participants, and its overall popularity.! !
- 12. Collaborative Content Creation! As the launch nears completion, it is crucial that employees be able to create and review content for the website as fast as possible. Social business makes this process easier with online document editing and real-time global sharing of documents and media.! !
- 13. Employee Training for Social Media! In addition to Communities, employees have access to innovative applications like the Social Indicator Type tool. This allows Greenwell to create avenues for employee engagement and advocacy, helping ensure that corporate culture is reflected in both employee and brand.! !
- 14. Social Governance and Risk Mitigation! Greenwell manages the risks of being a social business by implementing business conduct guidelines, clearly outlining that online activity is bound by the same ethics as all other business interactions.! !
- 15. Customer and Employee Advocacy! Greenwell’s launch efforts have paid off— the company has enhanced the integrity and awareness of the Greenwell brand. And because it is a social business, word of the launch is lighting up a network of advocates—employees, partners, suppliers, and customers. ! !
- 16. Defining the http:// unique character onforb.es/ of the company’s SmQuUc core promise! 16
- 17. Achieving ROI across the organizational workflows Product Development Customer Service Reducing time to market for products/services by 20% Reducing customer support costs by 16% Increase number of successful innovations by 20% Increasing customer satisfaction by 20% Sales Marketing Increasing effectiveness of Increasing revenue by 15% marketing by 17% Reducing travel costs by 20% Reducing marketing costs by 20% Source: Business and Web 2.0: An interactive feature, McKinsey Quarterly, 2011 © 2012 IBM Corporation
- 18. Social Business across IBM… Product Demo Showcase Environment Offerings Demo Community HR Blue Thx Rewards CareerSmart iPad / iPhone Mac / Linux / Win 7 Android / Open IT “Open Source Computing” “Workplace of Future” CIO IBM Research Mobility Strategy Innovation Hack Day 10 Tech Adopt Program Social Sales Rep Global Evangelist Sales Competition Software Brands IBM Geo location Divisions Smarter Planet Product Launch Marketing Smarter Cities Customer Feedback Product Business Partners Mgmt. Internal Comms Retail, Banking, Government, Industry Transportation, Sales Chemicals, Insurance, Healthcare, etc. © 2012 IBM Corporation
- 19. Generating Business Value for IBM
- 20. IBM Platform for Social Business Foundation to drive business process transformation Product & ü Comprehensive Solutions Customer Care Workforce & trusted Services & Insight Effectiveness Innovation ü Integrates with #1 Market more systems #1 Leader than any other Social Social Social Networking Content Analytics ü Scalable, open Software standards- Governance, based, with Lifecycle Process Management security-rich features © 2012 IBM Corporation
- 21. The Social Business market leadership of IBM … of the top 10 banks of the largest telcos governments covering and retailers all G8 nations #1 60% 36,000+ Ranking by IDC for 3 of Fortune 100 use IBM Social Business consecutive years IBM Social Business general business customers globally Expertise across all Industries Geographies …provides unparalleled experience on how to achieve success © 2012 IBM Corporation
- 22. @rawn Twitter: @rawn LinkedIn: http://linkedin.com/in/rawnshah Slideshare: http://slideshare.net/rawnshah Book: http://amzn.to/SocialBusiness-RawnShah
- 23. Legal Disclaimer © IBM Corporation 2012. All Rights Reserved. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, PartnerWorld are trademarks of International Business Machines Corporation in the United States, other countries, or both. Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. Apple, the Apple logo, iPad, iPhone and Macintosh are all trademarks of Apple, Inc. in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others. If the text/graphics include screenshots, no actual IBM employee names may be used (even your own), if your screenshots include fictitious company names (e.g., Renovations, Zeta Bank, Acme) please update and insert the following; otherwise delete: All references to Greenwell refer to a fictitious company and are used for illustration purposes only.