The Changing Mix of What Sells in Print - Jonathan Nowell, Nielsen Book

How ebooks Have Changed the Print Book Marketplace Jonathan Nowell heads Nielsen Book. Their Bookscan service tracks sales of books and ebooks in the US, the UK, and other markets around the world. In this presentation, Nowell will look back over a decade or more of Nielsen book sales data to tell us how the print world has changed. It is accepted fact now that ebooks work commercially for narrative books, but not so well for reference and illustrated books. What that means by category is the focus of Nowell's presentation. He will tell us both how the proportion of print and ebook sales break down in various categories, but also will show how the share of printed books has changed across categories as ebooks have taken hold in the marketplace. The data from Nowell will indicate to us what bookstores might look like in the future as the mainstay sales of bestselling authors move increasingly to digital.Read less