The world is changing at a fast pace. Social Media changes much faster than the world. Yesterday’s strategy doesn’t work anymore. Today is a new day. Tomorrow will be totally different. The only way to keep up is to keep moving with the times. There are some truths you know, some facts you doubt, and some things you don’t know. This deck tries to address all of that.
2. In India, there is
19% Internet Penetration
8% Social Media Penetration
70% Mobile Subscription Penetration
InternetLiveStats
WeAreSocial
3. Mobile Internet users expected to cross 213
million in India in 2015
IAMAI
Techcrunch
YOY growth 55%
4. 62% of Facebook’s profit, 81% of Twitter ad
revenue comes from mobile ads(global)
But India contributes less than 0.1% of their revenue
In 2015 Social will truly go
Mobile
Techcrunch
Trend
18. We also might tailor ads using
your profile information or
location, which may be based
on your mobile device location
or your IP address. This helps us
show you local ads and other
ads that you might prefer.
- Twitter Ads
21. The rules are dynamically
changing, make sure you
stay a step ahead of the
game
Lets look at some more ways
to make effective use of
these platforms
Trend
22. Explore facebook Ads in depth
Behaviour Based Targeting (eg : Cricket 2015)
Retargeting (You’ve surely been doing that
right?)
Lookalike Audience (Power Editor?)
Tip
29. Don’t just blog on your site
Write guest articles
Upload on slideshare
Host a webinar
Podcast
Tip
30. Don’t follow the mob, choose your
platforms carefully
Don’t let social stand alone,
run an integrated campaign.
Numbers will not matter. What is
supposed to matter will matter.
31. Have a socially smashing 2015!
www.prateekshah.com
www.greensmyles.com
facebook.com/GreenSmyles
twitter.com/GreenSmyles
About the Author : Prateek Shah is an entrepreneur who has
been part of the social media industry since its inception
In India. He is also a Google certified trainer and has
conducted workshops for an array of professionals across
the industry spectrum.