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@buckleyplanet
Christian Buckley 
Managing Director, Americas 
cbuck@gtconsult.com 
www.buckleyplanet.com 
@buckleyplanet
It’s a state of being.
SharePoint Social Integration--Good, Better, Best
SharePoint Social Integration--Good, Better, Best
SharePoint Social Integration--Good, Better, Best
“There’s intent around a pin,” says Joanne 
Bradford, Pinterest’s head of partnerships. 
“It says, ‘I’m organizing this into a place in 
my life,’ like when people tear out a page 
of a magazine.” 
Forbes, Nov 2014 http://onforb.es/1xRW7wS
Small-team collaboration 
can be fast and effective
While large-team 
collaboration can be 
sluggish and siloed
• 
• 
• 
• 
•
It begins by understanding how 
your teams work together today
SharePoint Social Integration--Good, Better, Best
SharePoint Social Integration--Good, Better, Best
• 
• 
• 
•
SharePoint Social Integration--Good, Better, Best
SharePoint Social Integration--Good, Better, Best
Content and signals across Office 365 auto-populating the 
Office Graph for teams. 
Insights derived with machine learning to help YOU get the job done right NOW
Unifies People, Profiles, Conversations, Emails, Calendars, 
and Files across Office 365 and beyond. 
Provides you with a rich and seamless collaboration experience across applications
Extends social collaboration to Office 365, Dynamics, and 
other apps, services, and line-of-business systems. 
Enables you to participate in social conversations from the tools of your choice
SharePoint Social Integration--Good, Better, Best
Social Software in the Workplace – 
September 2014
Enterprise Social Platforms – 
Q2, 2014
the primary driver for cloud 
adoption will shift from 
economics to innovation 
Frank Gens, Senior Vice President 
and Chief Analyst at IDC
SharePoint Social Integration--Good, Better, Best
SharePoint Social Integration--Good, Better, Best
SharePoint Social Integration--Good, Better, Best
Three components to your strategy: 
People Process Technology
Transforming work = culture + technology 
“Social Enterprise is 
implemented 80% through 
organization culture and 
20% through technology.” 
- Gartner, September 2012 
20% 
Tech 
80% 
Culture
SharePoint Social Integration--Good, Better, Best
People Process Technology
People Process Technology
People Process Technology
SharePoint Social Integration--Good, Better, Best
SharePoint Social Integration--Good, Better, Best
Which tool when today? 
If you’re looking for a solution to provide… Start Using…. 
social intranet capabilities Yammer 
external collaboration Yammer 
unstructured collaboration (e.g., ideation, feedback) Yammer 
employee engagement (e.g., communities of interest, recognition) Yammer 
team collaboration Groups 
structured project collaboration (e.g., deliverables, meetings, milestones) Groups 
file creation, collaboration, and storage Groups 
But I still need to… Continue Using…. 
organize data in a hierarchy layout Public Folders 
allow users to have direct SharePoint document access via Outlook 2013 Site Mailboxes 
allow users to send messages on behalf of a group identity Shared Mailboxes 
share communications with large groups(>300) or nested groups Distribution Groups * 
moderate group conversations Distribution Groups 
business process workflow customizations on your site Team Site 
* Guidance will evolve as Microsoft delivers more cross-suite innovation in Office 365
Next Steps 
Sign up and get started with Yammer www.yammer.com 
Enterprise Social Resource Center http://enterprisesocial.com 
Check out the Success Center http://success.office.com
SharePoint Social Integration--Good, Better, Best
Enterprise Social Resource Center 
Learn how social software can help 
your business 
Educational content on the business 
value and benefits of Enterprise Social 
Tailored guidance for line-of-business 
leads: Executives, HR, IT, Sales, 
Marketing, Customer Support 
Customer testimonials sharing success 
stories with Enterprise Social 
www.enterprisesocial.com
Scenarios inspire people to work in new ways using Office 365, 
along with related communication kits to support adoption. 
A four-step approach to drive adoption supported by 
downloadable templates and best practices. 
Featured adoption communities where you can learn from your 
peers and adoption experts. 
Helpful resources to learn about other customer stories and 
special offers to make it easier to get started.
Success Measurement of Enterprise Social Networks 
Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life 
Six Degrees: The Science of a Connected Age 
Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives -- How Your Friends' Friends' 
Friends Affect Everything You Feel, Think, and Do 
Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing 
Understanding Social Networks: Theories, Concepts, and Findings 
Bursts: The Hidden Patterns Behind Everything We Do, from Your E-mail to Bloody Crusades 
10 Vital Steps to Building Social Influence 
study
Thank you! 
cbuck@gtconsult.com 
www.buckleyplanet.com 
@buckleyplanet

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SharePoint Social Integration--Good, Better, Best

  • 2. Christian Buckley Managing Director, Americas cbuck@gtconsult.com www.buckleyplanet.com @buckleyplanet
  • 3. It’s a state of being.
  • 7. “There’s intent around a pin,” says Joanne Bradford, Pinterest’s head of partnerships. “It says, ‘I’m organizing this into a place in my life,’ like when people tear out a page of a magazine.” Forbes, Nov 2014 http://onforb.es/1xRW7wS
  • 8. Small-team collaboration can be fast and effective
  • 9. While large-team collaboration can be sluggish and siloed
  • 10. • • • • •
  • 11. It begins by understanding how your teams work together today
  • 14. • • •
  • 17. Content and signals across Office 365 auto-populating the Office Graph for teams. Insights derived with machine learning to help YOU get the job done right NOW
  • 18. Unifies People, Profiles, Conversations, Emails, Calendars, and Files across Office 365 and beyond. Provides you with a rich and seamless collaboration experience across applications
  • 19. Extends social collaboration to Office 365, Dynamics, and other apps, services, and line-of-business systems. Enables you to participate in social conversations from the tools of your choice
  • 21. Social Software in the Workplace – September 2014
  • 23. the primary driver for cloud adoption will shift from economics to innovation Frank Gens, Senior Vice President and Chief Analyst at IDC
  • 27. Three components to your strategy: People Process Technology
  • 28. Transforming work = culture + technology “Social Enterprise is implemented 80% through organization culture and 20% through technology.” - Gartner, September 2012 20% Tech 80% Culture
  • 35. Which tool when today? If you’re looking for a solution to provide… Start Using…. social intranet capabilities Yammer external collaboration Yammer unstructured collaboration (e.g., ideation, feedback) Yammer employee engagement (e.g., communities of interest, recognition) Yammer team collaboration Groups structured project collaboration (e.g., deliverables, meetings, milestones) Groups file creation, collaboration, and storage Groups But I still need to… Continue Using…. organize data in a hierarchy layout Public Folders allow users to have direct SharePoint document access via Outlook 2013 Site Mailboxes allow users to send messages on behalf of a group identity Shared Mailboxes share communications with large groups(>300) or nested groups Distribution Groups * moderate group conversations Distribution Groups business process workflow customizations on your site Team Site * Guidance will evolve as Microsoft delivers more cross-suite innovation in Office 365
  • 36. Next Steps Sign up and get started with Yammer www.yammer.com Enterprise Social Resource Center http://enterprisesocial.com Check out the Success Center http://success.office.com
  • 38. Enterprise Social Resource Center Learn how social software can help your business Educational content on the business value and benefits of Enterprise Social Tailored guidance for line-of-business leads: Executives, HR, IT, Sales, Marketing, Customer Support Customer testimonials sharing success stories with Enterprise Social www.enterprisesocial.com
  • 39. Scenarios inspire people to work in new ways using Office 365, along with related communication kits to support adoption. A four-step approach to drive adoption supported by downloadable templates and best practices. Featured adoption communities where you can learn from your peers and adoption experts. Helpful resources to learn about other customer stories and special offers to make it easier to get started.
  • 40. Success Measurement of Enterprise Social Networks Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life Six Degrees: The Science of a Connected Age Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives -- How Your Friends' Friends' Friends Affect Everything You Feel, Think, and Do Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing Understanding Social Networks: Theories, Concepts, and Findings Bursts: The Hidden Patterns Behind Everything We Do, from Your E-mail to Bloody Crusades 10 Vital Steps to Building Social Influence study
  • 41. Thank you! cbuck@gtconsult.com www.buckleyplanet.com @buckleyplanet

Editor's Notes

  1. Talk about how I didn’t “get” the Pinterest experience – and that I am not here hawking Pinterest – but want the audience to consider the Pinterest experience, and what makes it so powerful, so compelling, and why it is growing faster than either Facebook or Twitter grew at the same age
  2. To make social work, we need to better understand what is happening across the platform, and have the ability to set guidelines and restrictions based on security and compliance requirements. Where are people collaborating? Who is (and isn't) participating? How much content is being shared? Where is it working, and where is it not? Why are some teams more successful than others? Where do tools make sense versus team culture? What can you do to support your Power Users?
  3. At WPC in July, Ceo Nadella talked about moving away from Microsoft’s focus on devices and services, and toward productivity and platforms
  4. We’re sold on Microsoft’s vision, but we get lost in the details of deployment and adoption
  5. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Microsoft. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  6. The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
  7. He goes on to say “The emergence of cloud as the core for new 'business as a service' offerings will accelerate cloud adoption and dramatically raise the cloud model's strategic value beyond CIOs to CXOs of all types."
  8. Microsoft tells us to:
  9. I would put them in this order or priority. You always begin with the people – if you don’t design your platform, your experience with the end users in mind, they simply won’t use it. And the most beautiful, technically accurate and robust solution in the world is still a waste of time and money if, in the end, end users reject it. But second then is process – your alignment with business processes. Its about recognizing the value of your social interactions to your business. And finally, there is your technology platform. But let’s come back to these points in a few minutes. Let’s first talk about where we are with the technology, and bring everyone up to speed with the announcements made at the SharePoint Conference in Las Vegas back in March, and then from there have a discussion about how these things come together to enhance and enable your people and processes.