E-mailen Als Amazon, e-mailmarketing voor webwinkels

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De toekomst van e-mailmarketing en Marketing Automation is er al, alleen hij is ongelijk verdeeld. Creatiever, met de juiste tools, beter gebruik van de klantkennis die je al hebt en tips en tricks voor je eigen emailmarketing programma.

Marketing

#WWV15 @emailmonday
Jordie van Rijn
E-mailmarketing Adviseur
www.emailvendorselection.com
www.emailmonday.com
Klanten oa:

#WWV15 @emailmonday
2 Bekijk hier het boek

#WWV15 @emailmonday
www.emailvendorselection.com
Software en leveranciers selecteren

#WWV15 @emailmonday
Conversion Value Cube
Intensify
Optimize
Smarter
List growth
Contact frequency
Add email types
Add (multi) channel
Review / Audit
Best Practices
Split Testing
Variation
Customer Insights
Better creative
Targetting & segmentation
Event driven email

#WWV15 @emailmonday
Bijvoorbeeld
Basic segmentation
Offers & design testing
Send reminder
Abandonned cart

#WWV15 @emailmonday
EMAIL MARKETING =
DATA in ACTIE

#WWV15 @emailmonday
DATA zonder ACTIE =
WAARDELOOS

#WWV15 @emailmonday
Indentify your Data Diamonds
• Purchase intent and ability
• Promote use
• Product Preference (strong)
• Perfect timing
• Persuasion & purchase reasons

#WWV15 @emailmonday
2
Lower value
3
Harder to do
LevelofEffort
Realistic Added value
HighLow
HighLow
Waste of Time
Start here
Low effort, high value
Data diamonds

#WWV15 @emailmonday
Use: Delete
• +42% clicks

#WWV15 @emailmonday
Wishlist: Verwen jezelf

#WWV15 @emailmonday
Use: Prioritize
No highlight
+ 9% clicks on other articles
+13% unique clicks
With highlight
+ 36% clicks on 1st article

#WWV15 @emailmonday
• Shopping cart items
eBags Newsletter
• “Progressive selling”
• Flash sale
• Dynamic content

#WWV15 @emailmonday
JOOP van den Ende
effect

#WWV15 @emailmonday
Serie
Teaser Actie Reminder Last chance

#WWV15 @emailmonday
Win actie opvolgen met aanbieding
Afbeelding Zürich Tourismus

#WWV15 @emailmonday
Bron: http://www.kwasistudios.com/resources/email-marketing-amazon-case-study/

#WWV15 @emailmonday
Jordie van Rijn
• eCRM en e-mailmarketing Consultant
• Auteur e-mailmarketing in 60 minuten
• Oprichter emailvendorselection.com
www.emailvendorselection.com
Schrijf je in voor de nieuwsbrief:
http://www.emailmonday.com/newsletter

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E-mailen Als Amazon, e-mailmarketing voor webwinkels

1. #WWV15 @emailmonday E-MAILEN ALS AMAZON

2. #WWV15 @emailmonday De meest interessante tijd voor E-mail Marketing ooit Email Marketing

3. #WWV15 @emailmonday

4. #WWV15 @emailmonday Jordie van Rijn E-mailmarketing Adviseur www.emailvendorselection.com www.emailmonday.com Klanten oa:

5. #WWV15 @emailmonday 2 Bekijk hier het boek

6. #WWV15 @emailmonday www.emailvendorselection.com Software en leveranciers selecteren

7. #WWV15 @emailmonday

8. #WWV15 @emailmonday Conversion Value Cube Intensify Optimize Smarter List growth Contact frequency Add email types Add (multi) channel Review / Audit Best Practices Split Testing Variation Customer Insights Better creative Targetting & segmentation Event driven email

9. #WWV15 @emailmonday Bijvoorbeeld Basic segmentation Offers & design testing Send reminder Abandonned cart

10. #WWV15 @emailmonday EMAIL MARKETING = DATA in ACTIE

11. #WWV15 @emailmonday DATA zonder ACTIE = WAARDELOOS

12. #WWV15 @emailmonday

13. #WWV15 @emailmonday Indentify your Data Diamonds • Purchase intent and ability • Promote use • Product Preference (strong) • Perfect timing • Persuasion & purchase reasons

14. #WWV15 @emailmonday 2 Lower value 3 Harder to do LevelofEffort Realistic Added value HighLow HighLow Waste of Time Start here Low effort, high value Data diamonds

15. #WWV15 @emailmonday

16. #WWV15 @emailmonday

17. #WWV15 @emailmonday Use: Delete • +42% clicks

18. #WWV15 @emailmonday Wishlist: Verwen jezelf

19. #WWV15 @emailmonday Use: Prioritize No highlight + 9% clicks on other articles +13% unique clicks With highlight + 36% clicks on 1st article

20. #WWV15 @emailmonday • Shopping cart items eBags Newsletter • “Progressive selling” • Flash sale • Dynamic content

21. #WWV15 @emailmonday JOOP van den Ende effect

22. #WWV15 @emailmonday

23. #WWV15 @emailmonday

24. #WWV15 @emailmonday Serie Teaser Actie Reminder Last chance

25. #WWV15 @emailmonday Actionable teaser

26. #WWV15 @emailmonday Re-mailer

27. #WWV15 @emailmonday Cybermonday Serie

28. #WWV15 @emailmonday Win actie opvolgen met aanbieding Afbeelding Zürich Tourismus

29. #WWV15 @emailmonday Na site bezoek

30. #WWV15 @emailmonday Na site bezoek

31. #WWV15 @emailmonday

32. #WWV15 @emailmonday

33. #WWV15 @emailmonday Bron: http://www.kwasistudios.com/resources/email-marketing-amazon-case-study/

34. #WWV15 @emailmonday Engagement

35. #WWV15 @emailmonday Jordie van Rijn • eCRM en e-mailmarketing Consultant • Auteur e-mailmarketing in 60 minuten • Oprichter emailvendorselection.com www.emailvendorselection.com Schrijf je in voor de nieuwsbrief: http://www.emailmonday.com/newsletter

E-mailen Als Amazon, e-mailmarketing voor webwinkels

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