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The Researcher Online:
                 Building an Online
                       Identity
                                  Dr Helen Webster
                             Digital Humanities Network
                              University of Cambridge

Wednesday, 10 October 2012
Before we start...
                      I’d like to model the digital
                      behaviour I’m advocating!
               • Feel free to livetweet #DH23 #CRASSH
               • Slides are online: Slideshare http://
                      www.slideshare.net/drhelenwebster/
               • We’re recording the talk to create a digital
                      artefact. We’ll be focussing on the
                      presentation rather than discussions.

Wednesday, 10 October 2012
Aims




Wednesday, 10 October 2012
Aims
                      Not to teach tools, but...




Wednesday, 10 October 2012
Aims
                      Not to teach tools, but...
               •      an awareness of the ways in which social and digital media
                      platforms can enhance and be embedded in your work as a
                      researcher




Wednesday, 10 October 2012
Aims
                      Not to teach tools, but...
               •      an awareness of the ways in which social and digital media
                      platforms can enhance and be embedded in your work as a
                      researcher

               •      an understanding of the issues raised by social and digital media
                      tools, potential pitfalls, good practice and future impacts on the
                      profession




Wednesday, 10 October 2012
Aims
                      Not to teach tools, but...
               •      an awareness of the ways in which social and digital media
                      platforms can enhance and be embedded in your work as a
                      researcher

               •      an understanding of the issues raised by social and digital media
                      tools, potential pitfalls, good practice and future impacts on the
                      profession

               •      an awareness of and ability to evaluate the various types of
                      digital tool and make informed decisions about your own
                      engagement with them in your practice




Wednesday, 10 October 2012
Thinking Digitally




Wednesday, 10 October 2012
Thinking Digitally
               •      Digital




Wednesday, 10 October 2012
Thinking Digitally
               •      Digital
               • Networked




Wednesday, 10 October 2012
Thinking Digitally
               •      Digital
               • Networked
               • Open



Wednesday, 10 October 2012
Thinking Digitally
               •      Digital
               • Networked
               • Open



Wednesday, 10 October 2012
Thinking Digitally
               •      Digital
               • Networked
               • Open

                                           (Weller, 2012)


Wednesday, 10 October 2012
Before we get online....




Wednesday, 10 October 2012
Your professional
                                   identity
                   • What do you want to do as an early career
                             researcher, in terms of promoting your
                             identity (both traditionally and online)?
                   • Why do you want to be online?


Wednesday, 10 October 2012
Scale of digital
                              engagement

    TechnoFEAR!                                 TechnoJOY!


                                           (Izzard, 1997)




Wednesday, 10 October 2012
Issues




Wednesday, 10 October 2012
Issues




Wednesday, 10 October 2012
Who are you, online?
                   •         What online social media platforms do you use?
                   •         What information have you put online?
                   •         What information might have been put online
                             about you by others, e.g. friends, employers,
                             educational institutions, etc
                   •         What usernames, profile pictures etc do you
                             use? Are they identifiably you?
                   •         If someone Googles you, what would they find?


Wednesday, 10 October 2012
Write your name on a
                       post-it note.

                             Now pass it along, 2
                             people to your left.
Wednesday, 10 October 2012
...now Google your
                                   partner.
                   • Analyse the results and draw up a profile of
                             information and impressions about that
                             person. Don’t forget to check the images
                             tab!
                   • Now pass it back, 2 people to your right...

Wednesday, 10 October 2012
My identity?




Wednesday, 10 October 2012
My identity?




Wednesday, 10 October 2012
My identity?




Wednesday, 10 October 2012
My identity?




Wednesday, 10 October 2012
Tips for enhancing your
                        visibility




Wednesday, 10 October 2012
Tips for enhancing your
                        visibility
                      Google ranks certain types of website higher so link:




Wednesday, 10 October 2012
Tips for enhancing your
                        visibility
                      Google ranks certain types of website higher so link:
                                 •   social media




Wednesday, 10 October 2012
Tips for enhancing your
                        visibility
                      Google ranks certain types of website higher so link:
                                 •   social media
                                 •   sites with ‘authority’ - cam.ac.uk




Wednesday, 10 October 2012
Tips for enhancing your
                        visibility
                      Google ranks certain types of website higher so link:
                                 •   social media
                                 •   sites with ‘authority’ - cam.ac.uk
                      Find out how people are searching for you and embed
                      likely keywords (your metadata)




Wednesday, 10 October 2012
Tips for enhancing your
                        visibility
                      Google ranks certain types of website higher so link:
                                 •   social media
                                 •   sites with ‘authority’ - cam.ac.uk
                      Find out how people are searching for you and embed
                      likely keywords (your metadata)
                                 •   academia.edu




Wednesday, 10 October 2012
Tips for enhancing your
                        visibility
                      Google ranks certain types of website higher so link:
                                 •   social media
                                 •   sites with ‘authority’ - cam.ac.uk
                      Find out how people are searching for you and embed
                      likely keywords (your metadata)
                                 •   academia.edu
                                 •   Google search autocomplete suggestions




Wednesday, 10 October 2012
Tips for enhancing your
                        visibility
                      Google ranks certain types of website higher so link:
                                 •   social media
                                 •   sites with ‘authority’ - cam.ac.uk
                      Find out how people are searching for you and embed
                      likely keywords (your metadata)
                                 •   academia.edu
                                 •   Google search autocomplete suggestions
                      Think ‘push’ and ‘pull’




Wednesday, 10 October 2012
Tips for enhancing your
                        visibility
                      Google ranks certain types of website higher so link:
                                 •   social media
                                 •   sites with ‘authority’ - cam.ac.uk
                      Find out how people are searching for you and embed
                      likely keywords (your metadata)
                                 •   academia.edu
                                 •   Google search autocomplete suggestions
                      Think ‘push’ and ‘pull’
                      Update at peak times e.g. 9am, 3pm 6pm




Wednesday, 10 October 2012
Tips for enhancing your
                        visibility
                      Google ranks certain types of website higher so link:
                                 •   social media
                                 •   sites with ‘authority’ - cam.ac.uk
                      Find out how people are searching for you and embed
                      likely keywords (your metadata)
                                 •   academia.edu
                                 •   Google search autocomplete suggestions
                      Think ‘push’ and ‘pull’
                      Update at peak times e.g. 9am, 3pm 6pm
                      If you don’t want something visible, you’ll have to bury it
                      or ask for it to be taken down



Wednesday, 10 October 2012
Wednesday, 10 October 2012
Wednesday, 10 October 2012
Where are you on the
                          web?
                                     Proprietry/free

                             The Academic       The Open
                                 Web              Web
                                       Password




Wednesday, 10 October 2012
Where are you on the
                          web?
               • You currently belong to an institution, a
                      discipline and a profession. All these may
                      change, and your webspace associated with
                      them.
               • Any open web platform you use may be
                      removed or changed.
                      How will you ensure longer-term
                      online stability?


Wednesday, 10 October 2012
Collating Your Self: the
                          Open Web
                   • Namechk - consistent username
                   • Grab variants of your (user)name
                   • Consistent and recognisable profile picture
                    • Gravatar
                    • Google Profile
                   • About.me, Flavours.me
                   • Share and update on other platforms
Wednesday, 10 October 2012
Collating Your Self:
                              Academic Web
                             • Google Scholar Citations Profile
                             • ResearcherID
                             • ORCID



Wednesday, 10 October 2012
Or not?




Wednesday, 10 October 2012
Or not?
                      If you want to keep your identities separate...




Wednesday, 10 October 2012
Or not?
                      If you want to keep your identities separate...
               •      Different platforms for different purposes




Wednesday, 10 October 2012
Or not?
                      If you want to keep your identities separate...
               •      Different platforms for different purposes
               •      Check privacy settings




Wednesday, 10 October 2012
Or not?
                      If you want to keep your identities separate...
               •      Different platforms for different purposes
               •      Check privacy settings
               •      Have a policy on ‘friending’, ‘following’ etc and add a clear
                      statement of your intentions




Wednesday, 10 October 2012
Or not?
                      If you want to keep your identities separate...
               •      Different platforms for different purposes
               •      Check privacy settings
               •      Have a policy on ‘friending’, ‘following’ etc and add a clear
                      statement of your intentions
               •      Avoid logins and synching with Facebook/Twitter/LinkedIn
                      etc




Wednesday, 10 October 2012
Or not?
                      If you want to keep your identities separate...
               •      Different platforms for different purposes
               •      Check privacy settings
               •      Have a policy on ‘friending’, ‘following’ etc and add a clear
                      statement of your intentions
               •      Avoid logins and synching with Facebook/Twitter/LinkedIn
                      etc
               •      Don’t let your computer ‘remember’ your login




Wednesday, 10 October 2012
Or not?
                      If you want to keep your identities separate...
               •      Different platforms for different purposes
               •      Check privacy settings
               •      Have a policy on ‘friending’, ‘following’ etc and add a clear
                      statement of your intentions
               •      Avoid logins and synching with Facebook/Twitter/LinkedIn
                      etc
               •      Don’t let your computer ‘remember’ your login
               •      Use pseudonyms and abstract profile pictures for personal
                      identities



Wednesday, 10 October 2012
Principles of successful
                     online engagement




Wednesday, 10 October 2012
Principles of successful
                     online engagement
                   •         Don’t just broadcast- interact




Wednesday, 10 October 2012
Principles of successful
                     online engagement
                   •         Don’t just broadcast- interact
                   •         Offer something of value




Wednesday, 10 October 2012
Principles of successful
                     online engagement
                   •         Don’t just broadcast- interact
                   •         Offer something of value
                   •         Address a defined audience (but be aware that anyone may
                             be seeing you if on the open web)




Wednesday, 10 October 2012
Principles of successful
                     online engagement
                   •         Don’t just broadcast- interact
                   •         Offer something of value
                   •         Address a defined audience (but be aware that anyone may
                             be seeing you if on the open web)
                   •         Update ‘regularly’ but don’t overload




Wednesday, 10 October 2012
Principles of successful
                     online engagement
                   •         Don’t just broadcast- interact
                   •         Offer something of value
                   •         Address a defined audience (but be aware that anyone may
                             be seeing you if on the open web)
                   •         Update ‘regularly’ but don’t overload
                   •         Offer something of yourself e.g. a photo, identifiable name, an
                             appropriate personal tone




Wednesday, 10 October 2012
Principles of successful
                     online engagement
                   •         Don’t just broadcast- interact
                   •         Offer something of value
                   •         Address a defined audience (but be aware that anyone may
                             be seeing you if on the open web)
                   •         Update ‘regularly’ but don’t overload
                   •         Offer something of yourself e.g. a photo, identifiable name, an
                             appropriate personal tone
                   •         Link it to yourself in Real Life




Wednesday, 10 October 2012
Principles of successful
                     online engagement
                   •         Don’t just broadcast- interact
                   •         Offer something of value
                   •         Address a defined audience (but be aware that anyone may
                             be seeing you if on the open web)
                   •         Update ‘regularly’ but don’t overload
                   •         Offer something of yourself e.g. a photo, identifiable name, an
                             appropriate personal tone
                   •         Link it to yourself in Real Life
                   •         Avoid the echo chamber




Wednesday, 10 October 2012
Principles of successful
                     online engagement
                   •         Don’t just broadcast- interact
                   •         Offer something of value
                   •         Address a defined audience (but be aware that anyone may
                             be seeing you if on the open web)
                   •         Update ‘regularly’ but don’t overload
                   •         Offer something of yourself e.g. a photo, identifiable name, an
                             appropriate personal tone
                   •         Link it to yourself in Real Life
                   •         Avoid the echo chamber
                   •         Be professional, not perfectionist - be timely



Wednesday, 10 October 2012
What do you need
                              your profile to do?
                   •         What aspect(s) of your work or self do you want
                             to promote?

                   •         Who is/are your audience(s)? Who do you want to
                             exclude?

                   •         What purpose do you want to achieve, using this
                             profile? What value is there for your audience?

                   •         What kind of information do you want to
                             exchange?

                   •         What tensions or conflicts might you encounter?

Wednesday, 10 October 2012
What can you offer?




Wednesday, 10 October 2012
Some more decisions...
                      a/ technoFEAR! or technoJOY!
                      b/ private or public?
                      c/ original content or mashup and curate?
                      d/ single identity or many identities?
                      e/ low activity or high activity?
                      f/ one platform or many platforms?
                      g/ content created specifically or ‘collateral damage’?
                      h/ academia or beyond?


Wednesday, 10 October 2012
Wednesday, 10 October 2012
Measuring success
                   •         Keep Googling yourself *
                   •         See who’s talking about you -
                         •     Socialmention

                         •     Technorati

                   •         Academia.edu and Google search alert
                   •         Blog analytics and who’s following you
                   •         Google analytics


Wednesday, 10 October 2012
Platforms
              High




     Time
  commitment




              Low



                             Academic      Webspace   Open web


Wednesday, 10 October 2012
What might you do
                             with (e.g.) a blog?
                             • Wordpress
                             • Twitter




Wednesday, 10 October 2012
Tidying Up After Your
                               Self
                   •         Do experiment, but deactivate dormant accounts
                             (where possible)
                   •         Ask others (e.g. employers) to keep information
                             current
                   •         Personal digital archiving - what data do you want
                             to keep, how long for, and in what format?
                   •         Who owns your data? Can it be accessed by you or
                             others?
                   •         Have a password/username management strategy


Wednesday, 10 October 2012
Your Strategy
                      Take:
               •      your aims
               •      the digital mindset
               •      principles for effective engagement
               •      your preferences
               •      your platforms
                      Create an infographic representing what
                      you intend to do with your online identity


Wednesday, 10 October 2012
To explore further, see
                          DH23Things Module
                                 One
                 http://dh23things.wordpress.com/




Wednesday, 10 October 2012

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Researcher online 1 Building an Online Identity

  • 1. The Researcher Online: Building an Online Identity Dr Helen Webster Digital Humanities Network University of Cambridge Wednesday, 10 October 2012
  • 2. Before we start... I’d like to model the digital behaviour I’m advocating! • Feel free to livetweet #DH23 #CRASSH • Slides are online: Slideshare http:// www.slideshare.net/drhelenwebster/ • We’re recording the talk to create a digital artefact. We’ll be focussing on the presentation rather than discussions. Wednesday, 10 October 2012
  • 4. Aims Not to teach tools, but... Wednesday, 10 October 2012
  • 5. Aims Not to teach tools, but... • an awareness of the ways in which social and digital media platforms can enhance and be embedded in your work as a researcher Wednesday, 10 October 2012
  • 6. Aims Not to teach tools, but... • an awareness of the ways in which social and digital media platforms can enhance and be embedded in your work as a researcher • an understanding of the issues raised by social and digital media tools, potential pitfalls, good practice and future impacts on the profession Wednesday, 10 October 2012
  • 7. Aims Not to teach tools, but... • an awareness of the ways in which social and digital media platforms can enhance and be embedded in your work as a researcher • an understanding of the issues raised by social and digital media tools, potential pitfalls, good practice and future impacts on the profession • an awareness of and ability to evaluate the various types of digital tool and make informed decisions about your own engagement with them in your practice Wednesday, 10 October 2012
  • 9. Thinking Digitally • Digital Wednesday, 10 October 2012
  • 10. Thinking Digitally • Digital • Networked Wednesday, 10 October 2012
  • 11. Thinking Digitally • Digital • Networked • Open Wednesday, 10 October 2012
  • 12. Thinking Digitally • Digital • Networked • Open Wednesday, 10 October 2012
  • 13. Thinking Digitally • Digital • Networked • Open (Weller, 2012) Wednesday, 10 October 2012
  • 14. Before we get online.... Wednesday, 10 October 2012
  • 15. Your professional identity • What do you want to do as an early career researcher, in terms of promoting your identity (both traditionally and online)? • Why do you want to be online? Wednesday, 10 October 2012
  • 16. Scale of digital engagement TechnoFEAR! TechnoJOY! (Izzard, 1997) Wednesday, 10 October 2012
  • 19. Who are you, online? • What online social media platforms do you use? • What information have you put online? • What information might have been put online about you by others, e.g. friends, employers, educational institutions, etc • What usernames, profile pictures etc do you use? Are they identifiably you? • If someone Googles you, what would they find? Wednesday, 10 October 2012
  • 20. Write your name on a post-it note. Now pass it along, 2 people to your left. Wednesday, 10 October 2012
  • 21. ...now Google your partner. • Analyse the results and draw up a profile of information and impressions about that person. Don’t forget to check the images tab! • Now pass it back, 2 people to your right... Wednesday, 10 October 2012
  • 26. Tips for enhancing your visibility Wednesday, 10 October 2012
  • 27. Tips for enhancing your visibility Google ranks certain types of website higher so link: Wednesday, 10 October 2012
  • 28. Tips for enhancing your visibility Google ranks certain types of website higher so link: • social media Wednesday, 10 October 2012
  • 29. Tips for enhancing your visibility Google ranks certain types of website higher so link: • social media • sites with ‘authority’ - cam.ac.uk Wednesday, 10 October 2012
  • 30. Tips for enhancing your visibility Google ranks certain types of website higher so link: • social media • sites with ‘authority’ - cam.ac.uk Find out how people are searching for you and embed likely keywords (your metadata) Wednesday, 10 October 2012
  • 31. Tips for enhancing your visibility Google ranks certain types of website higher so link: • social media • sites with ‘authority’ - cam.ac.uk Find out how people are searching for you and embed likely keywords (your metadata) • academia.edu Wednesday, 10 October 2012
  • 32. Tips for enhancing your visibility Google ranks certain types of website higher so link: • social media • sites with ‘authority’ - cam.ac.uk Find out how people are searching for you and embed likely keywords (your metadata) • academia.edu • Google search autocomplete suggestions Wednesday, 10 October 2012
  • 33. Tips for enhancing your visibility Google ranks certain types of website higher so link: • social media • sites with ‘authority’ - cam.ac.uk Find out how people are searching for you and embed likely keywords (your metadata) • academia.edu • Google search autocomplete suggestions Think ‘push’ and ‘pull’ Wednesday, 10 October 2012
  • 34. Tips for enhancing your visibility Google ranks certain types of website higher so link: • social media • sites with ‘authority’ - cam.ac.uk Find out how people are searching for you and embed likely keywords (your metadata) • academia.edu • Google search autocomplete suggestions Think ‘push’ and ‘pull’ Update at peak times e.g. 9am, 3pm 6pm Wednesday, 10 October 2012
  • 35. Tips for enhancing your visibility Google ranks certain types of website higher so link: • social media • sites with ‘authority’ - cam.ac.uk Find out how people are searching for you and embed likely keywords (your metadata) • academia.edu • Google search autocomplete suggestions Think ‘push’ and ‘pull’ Update at peak times e.g. 9am, 3pm 6pm If you don’t want something visible, you’ll have to bury it or ask for it to be taken down Wednesday, 10 October 2012
  • 38. Where are you on the web? Proprietry/free The Academic The Open Web Web Password Wednesday, 10 October 2012
  • 39. Where are you on the web? • You currently belong to an institution, a discipline and a profession. All these may change, and your webspace associated with them. • Any open web platform you use may be removed or changed. How will you ensure longer-term online stability? Wednesday, 10 October 2012
  • 40. Collating Your Self: the Open Web • Namechk - consistent username • Grab variants of your (user)name • Consistent and recognisable profile picture • Gravatar • Google Profile • About.me, Flavours.me • Share and update on other platforms Wednesday, 10 October 2012
  • 41. Collating Your Self: Academic Web • Google Scholar Citations Profile • ResearcherID • ORCID Wednesday, 10 October 2012
  • 42. Or not? Wednesday, 10 October 2012
  • 43. Or not? If you want to keep your identities separate... Wednesday, 10 October 2012
  • 44. Or not? If you want to keep your identities separate... • Different platforms for different purposes Wednesday, 10 October 2012
  • 45. Or not? If you want to keep your identities separate... • Different platforms for different purposes • Check privacy settings Wednesday, 10 October 2012
  • 46. Or not? If you want to keep your identities separate... • Different platforms for different purposes • Check privacy settings • Have a policy on ‘friending’, ‘following’ etc and add a clear statement of your intentions Wednesday, 10 October 2012
  • 47. Or not? If you want to keep your identities separate... • Different platforms for different purposes • Check privacy settings • Have a policy on ‘friending’, ‘following’ etc and add a clear statement of your intentions • Avoid logins and synching with Facebook/Twitter/LinkedIn etc Wednesday, 10 October 2012
  • 48. Or not? If you want to keep your identities separate... • Different platforms for different purposes • Check privacy settings • Have a policy on ‘friending’, ‘following’ etc and add a clear statement of your intentions • Avoid logins and synching with Facebook/Twitter/LinkedIn etc • Don’t let your computer ‘remember’ your login Wednesday, 10 October 2012
  • 49. Or not? If you want to keep your identities separate... • Different platforms for different purposes • Check privacy settings • Have a policy on ‘friending’, ‘following’ etc and add a clear statement of your intentions • Avoid logins and synching with Facebook/Twitter/LinkedIn etc • Don’t let your computer ‘remember’ your login • Use pseudonyms and abstract profile pictures for personal identities Wednesday, 10 October 2012
  • 50. Principles of successful online engagement Wednesday, 10 October 2012
  • 51. Principles of successful online engagement • Don’t just broadcast- interact Wednesday, 10 October 2012
  • 52. Principles of successful online engagement • Don’t just broadcast- interact • Offer something of value Wednesday, 10 October 2012
  • 53. Principles of successful online engagement • Don’t just broadcast- interact • Offer something of value • Address a defined audience (but be aware that anyone may be seeing you if on the open web) Wednesday, 10 October 2012
  • 54. Principles of successful online engagement • Don’t just broadcast- interact • Offer something of value • Address a defined audience (but be aware that anyone may be seeing you if on the open web) • Update ‘regularly’ but don’t overload Wednesday, 10 October 2012
  • 55. Principles of successful online engagement • Don’t just broadcast- interact • Offer something of value • Address a defined audience (but be aware that anyone may be seeing you if on the open web) • Update ‘regularly’ but don’t overload • Offer something of yourself e.g. a photo, identifiable name, an appropriate personal tone Wednesday, 10 October 2012
  • 56. Principles of successful online engagement • Don’t just broadcast- interact • Offer something of value • Address a defined audience (but be aware that anyone may be seeing you if on the open web) • Update ‘regularly’ but don’t overload • Offer something of yourself e.g. a photo, identifiable name, an appropriate personal tone • Link it to yourself in Real Life Wednesday, 10 October 2012
  • 57. Principles of successful online engagement • Don’t just broadcast- interact • Offer something of value • Address a defined audience (but be aware that anyone may be seeing you if on the open web) • Update ‘regularly’ but don’t overload • Offer something of yourself e.g. a photo, identifiable name, an appropriate personal tone • Link it to yourself in Real Life • Avoid the echo chamber Wednesday, 10 October 2012
  • 58. Principles of successful online engagement • Don’t just broadcast- interact • Offer something of value • Address a defined audience (but be aware that anyone may be seeing you if on the open web) • Update ‘regularly’ but don’t overload • Offer something of yourself e.g. a photo, identifiable name, an appropriate personal tone • Link it to yourself in Real Life • Avoid the echo chamber • Be professional, not perfectionist - be timely Wednesday, 10 October 2012
  • 59. What do you need your profile to do? • What aspect(s) of your work or self do you want to promote? • Who is/are your audience(s)? Who do you want to exclude? • What purpose do you want to achieve, using this profile? What value is there for your audience? • What kind of information do you want to exchange? • What tensions or conflicts might you encounter? Wednesday, 10 October 2012
  • 60. What can you offer? Wednesday, 10 October 2012
  • 61. Some more decisions... a/ technoFEAR! or technoJOY! b/ private or public? c/ original content or mashup and curate? d/ single identity or many identities? e/ low activity or high activity? f/ one platform or many platforms? g/ content created specifically or ‘collateral damage’? h/ academia or beyond? Wednesday, 10 October 2012
  • 63. Measuring success • Keep Googling yourself * • See who’s talking about you - • Socialmention • Technorati • Academia.edu and Google search alert • Blog analytics and who’s following you • Google analytics Wednesday, 10 October 2012
  • 64. Platforms High Time commitment Low Academic Webspace Open web Wednesday, 10 October 2012
  • 65. What might you do with (e.g.) a blog? • Wordpress • Twitter Wednesday, 10 October 2012
  • 66. Tidying Up After Your Self • Do experiment, but deactivate dormant accounts (where possible) • Ask others (e.g. employers) to keep information current • Personal digital archiving - what data do you want to keep, how long for, and in what format? • Who owns your data? Can it be accessed by you or others? • Have a password/username management strategy Wednesday, 10 October 2012
  • 67. Your Strategy Take: • your aims • the digital mindset • principles for effective engagement • your preferences • your platforms Create an infographic representing what you intend to do with your online identity Wednesday, 10 October 2012
  • 68. To explore further, see DH23Things Module One http://dh23things.wordpress.com/ Wednesday, 10 October 2012