Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
ā¢
545 likesā¢279,736 views
A presentation I did at the Agile Marketing Meetup in SF. It's about the lessons I've learned in the past 10 years of doing content marketing.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
Similar to Content Marketing Lessons From 10 Years and 41,525,103 Website Visits (20)
More from Hiten Shah
More from Hiten Shah (10)
Recently uploaded
Recently uploaded (20)
Content Marketing Lessons From 10 Years and 41,525,103 Website Visits
- 1. Content Marketing Lessons From 10 Years and 41,525,103 Website Visits Hiten Shah hnshah@gmail.com
- 2. View this presentation online: http://kiss.ly/conmarket
- 3. DoingBusinessontheWeb 12 Years Finding and Solving Marketing Problems
- 6. Our B2B Businesses Have Had 41,525,103 Visits Since 2003 Because of Content Marketing
- 8. ContentMarketing LESSON 1 Content = Marketing
- 9. You already create lots of content
- 10. The art of marketing is to create better content. The science helps you measure its performance.
- 12. Find pages with high traļ¬c and high bounce rate HTTP://GOOGLE.COM/ANALYTICS
- 13. Find pages with high traļ¬c and low conversion rate HTTP://UNBOUNCE.COM
- 14. Find sources with high traļ¬c and low conversion rate HTTP://HUBSPOT.COM
- 15. Increase Conversions By A/B Testing Do a Happy Dance But Watch it Closely Get More Traļ¬c So You Can Start A/B Testing Get More Traļ¬c So You Can Do a Happy Dance High Traļ¬c Low Traļ¬c High ConversionsLow Conversions How To Figure Out What To Improve
- 16. LESSON 2 People ignore ads but they love great content. Theyāll even search for it!
- 17. Only 32% of marketers say they are eļ¬ectively executing enough content. HTTP://KISS.LY/CONTENTSTATS
- 18. SIMPLE RULE OF CONTENT Easy to understand. Diļ¬cult to execute. Quality + Quantity = EYEBALLS
- 20. 70+ webinars
- 21. LESSON 3 CONTENT MARKETING CAN BE REVERSE ENGINEERED And imitated too!
- 22. SIMPLE RULE OF MARKETING Figure out whatās working. Do more of it.
- 23. Figure out whatās working. for others Imitate it. but donāt rip it
- 29. LESSON 4 HEADLINES ARE EVERYTHING! They get people to click.
- 30. HTTP://KISS.LY/TAM To impress your oļ¬er on the mind of the reader or listener, it is necessary to put it into brief, simple languageā¦No farfetched or obscure statement will stop them. You have got to hit them where they live in the heart or in the head. You have got to catch their eyes or ears with something simple, something direct, something they want. John Caples
- 31. 8 out of 10 people will read your headline, but only 2 out of 10 people will read the rest of your post. HTTP://KISS.LY/HEADLINEFORMULA
- 32. ā Negative words and numbers cause more clicks ā Keep under 65 characters to ensure search visibility ā Use speciļ¬c headlines that match your content ā Odd numbers perform be er than even ones ā Aim to have six words in your headlines ā Avoid words that have multiple meanings ā Include power verbs and interesting adjectives Tip For Be er Blog Headlines
- 33. FIVE SHOCKING FACTS THAT WILL CHANGE YOUR ENTIRE APPROACH TO SOCIAL MEDIA
- 34. ā Negative words and numbers cause more clicks ā Keep under 65 characters to ensure search visibility ā Use speciļ¬c headlines that match your content ā Odd numbers perform be er than even ones ā Aim to have six words in your headlines ā Avoid words that have multiple meanings ā Include power verbs and interesting adjectives Five Shocking Facts That Will Change Your Entire Approach to Social Media 5/7
- 36. LESSON 5 Organic Search is the TOP traļ¬c source for content marketing
- 38. SEO vs Content Marketing
- 39. Where traļ¬c came from for ļ¬ve popular blogs in 2014 1%5% 10% 4% 21% 58% 0%6% 7% 29% 18% 39% 0%3%5% 5% 11% 77% Organic Search Direct Social Referral Other Email 14% 2% 9% 8% 21% 47% 3%2% 8% 9% 15% 64% A B C D E
- 40. A couple of outliers 1%5% 10% 4% 21% 58% 0%6% 7% 29% 18% 39% 0%3%5% 5% 11% 77% Organic Search Direct Social Referral Other Email 14% 2% 9% 8% 21% 47% 3%2% 8% 9% 15% 64% A B C D E
- 41. 60+ infographics
- 47. LESSON 6 CONTENT HELPS YOU TELL YOUR STORY
- 48. When things are bad :(
- 49. When you want to share customer successes
- 50. When youāve got a new feature =)
- 51. And so much moreā¦
- 52. LESSON 7 CONTENT CREATES CONVERSION OPPORTUNITIES Which leads to sustainable growth!
- 53. For KISSmetrics, content directly leads toā¦ Newsle er Subscribers Webinar A endees Website Visitors Trial Signups Downloads Backlinks A ention
- 56. 70+ webinars
- 58. 1,145% Increase in Trial Signups
- 59. KISSmetrics.com Visits and Signups
- 62. 33% Increase in Signups from the blog!
- 63. Hiten Shah hnshah@gmail.com @hnshah How can I help you?