Local SEO is For Everyone - State of Search 2013
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Did you know that you need to think about local SEO, even if you don't have a storefront? Even if you sell across the country or around the world? Local SEO is everywhere, and in this session, Dana will discuss how to look for local hints in your search results and create locally-focused content that's interesting and will drive business.
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Local SEO is For Everyone - State of Search 2013
- 1. LOCAL SEO IS FOR EVERYONE DANA DITOMASO CEO, KICK POINT @DANADITOMASO
- 2. Local SEO is for you.
- 4. “BUY NFL JERSEYS” Big Brands Edmonton
- 5. “BUY NFL JERSEYS EDMONTON” Edmonton Surely you meant hockey.
- 6. PROTIP: HOW TO SELL TO CANADIANS
- 7. But My Office Is In Another City
- 8. IF YOU CAN’T JOIN THE PACK, BEAT IT Example courtesy of Whitespark
- 9. LOCAL INFO MATTERS • Don’t “fake” an address • Don’t search & replace, make the content completely different for each location Example courtesy of Whitespark
- 10. Local Content That Doesn’t Suck
- 11. PROVIDE USEFUL LOCAL INFO
- 12. AND PUT IN SOME EFFORT LINK BUILDING (JUST A BIT)
- 14. USE AN INTERN!
- 15. JUST PUT IT ALL IN ONE PLACE
- 17. STEPS TO LOCAL CONTENT DOMINATION* 1. Choose the area to target. 2. Research with Trends & the Keyword Planner. 3. Create targeted content. 4. Link build and put in social effort. 5. … 6. Profit! *Nothing is guaranteed. But this usually works.
- 18. GOOGLE TRENDS TO CHOOSE AREAS • Check trends to find regional interests & if it’s worth it
- 19. GOOGLE TRENDS TO CHOOSE AREAS • Also good for local lingo (which is usually easier to optimize for)
- 20. USE THE KEYWORD PLANNER • What has a strong correlation with your keyword in your target area?
- 21. OR TALK TO YOUR CUSTOMERS • Call customers in those areas • Why did they choose you? • Find out what they searched for, and what else they like • Nice data for Facebook ads, too!
- 22. TAG ALONG WITH LOCAL CONTENT • Rehab centre in Utah, wants to attract California clients • Is it cheaper in Utah? – The best low cost drug rehab centre in California … is actually in Utah
- 23. BONUS: CONSIDER OPENING AN OFFICE • How many clients can you bring in from California? • Would an in-person discussion improve your California close rate? • Is it cheaper than spending $45/click?
- 24. LINK BUILD & SOCIAL EFFORT • Use Whitespark’s citation tool • Try Moz’s Competitive Link Finder http://moz.com/labs/link-finder • Sponsor a post on Facebook • Spend a bit on locally-targeted AdWords • Search Twitter to find people in that area talking about your subject
- 25. Profit!