These slides accompany our webinar featuring top home stager Maureen Bray, with Room Solutions Staging, where she shares her industry expertise, as well as how staging can help you make a fantastic impression on would-be buyers and get a great return for your sellers.
Watch the webinar: http://learn.marketleader.com/display/learning/Set+the+Stage+for+a+Successful+Home+Sale
Anandtara Iris Residences Mundhwa Pune Brochure.pdf
Set the Stage for a Successful Home Sale!
1. Welcome to Market Leader Power Hour!!
• Today’s call will be recorded
• View today’s recording and past Power Hour recordings at:
Learn.MarketLeader.com
• Live Q&A today; send in your questions!
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2. Set the Stage for a Successful Home Sale
Host: Jennifer Tervo
Market Leader Trainer
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3. Setting the Stage…
• How staging can help you prepare for the spring selling season
• Why home staging is so important in today's market
• Common misconceptions about staging
• Tips and best practices for taking listing photos
• Questions
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4. Welcome Maureen Bray!
• Full-time home stager since 2006
• President of the National Board for the Real Estate Staging
Association (RESA)
• 2014 & 2013 Top 10 Professional Stager of the Year in the U.S.
• 2012 Professional Stager of the Year (Western U.S.)
Maureen Bray
Room Solutions Staging
Portland, Oregon
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6. What is Home Staging?
• A marketing tool that savvy Realtors can use to encourage
more viewings and a faster offer
• Goes far beyond the old advice to “de-clutter”
• Highlights the home’s best architectural features with correct
placement of furniture & art
• Staging has evolved to appeal to a specific demographic
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7. Home Staging Benefits
• Staged homes typically sell faster than un-staged homes
• Homes that are staged can fetch top dollar
• Staging shows buyers the property’s potential
• Online & print photos will stand out more and encourage
more viewings
• Staging helps buyers visualize themselves living in the home
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10. Numbers Tell the Story …
(RMLS Portland, 2013)
All homes:
Average 83 Days on
Market
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Homes Staged by
Room Solutions:
Average 18.5
Days on Market
17. Staging Costs Less than a Price Reduction
• Carrying costs of a mortgage, property taxes, utilities and
services add up quickly for your seller
• Staging encourages viewings & turns prospects into buyers
• Leaving a home “as is” only sells the competition
• The longer that a home lingers on the market, the lower the
eventual selling price will be
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18. “I have a good
eye, so I can do
it myself.”
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19. Tidying-Up is Not Staging
• Sellers are more emotionally attached to their home
• Agents are typically too busy marketing homes
• When an agent does staging, they can risk offending the seller
• Stagers here the home is staged with the target buyer in
mind, selling a lifestyle that the buyer aspires to
• “Vignette staging” is not effective
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24. Staging Makes You Look Good
• Positions you as an expert
• Provides an effective marketing tool
• Gets more buyers in the door!
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25. Staging Consultation
• Less expensive than full staging
• Helps preserve relationship between the agent and the seller
• Three scenarios for payment:
1. Homeowner pays and agent reimburses seller at closing
2. Homeowner pays for the consultation
3. Agent includes a staging consultation with every listing
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26. Get the Most From
Your Listing Photos
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27. Photos are a Vital Marketing Tool
• 92% of buyers search online
• Hire a professional photographer when needed
• Use a free, easy photo editor like Picasa or Ribbet to edit and
enhance photos
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28. Listing Photos – DO’s
• Use a wide-angle lens camera if you can
• Fully open all blinds, shades and window coverings
• Turn on every light fixture and lamp in every room
• Take photos only when the home is “show ready”
• Take exterior photos from an angle
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29. Listing Photos – DON’Ts
• Never take photos when it’s dark outside
• Avoid taking photos of the bathroom
• Make sure no pets or people are in your photos
• Avoid messy kitchens, unmade beds, and unkempt yards
• Don’t capture other mess or clutter
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30. Finding a Home Stager
• Ask other agents in your company, or other local agents
• Ask for references from clients
• Very they have liability insurance
• Check these online directories:
– RealEstateStagingAssociation.com
– AngiesList.com
– ActiveRain.com
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31. Set the Stage for Success
• Homes that are staged typically sell faster, and can fetch top dollar
• Staging costs less than a price reduction, and goes far beyond “decluttering” or “tidying up”
• A staging consultation costs less than full staging, and is a great
marketing tool to include in listing presentations
• Staging makes you look good, and positions you as an expert
• Listing photos are vital for today’s online consumers
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32. Your Next Steps…
Set the Stage for a Successful Home Sale
• Think about your listings…Would a stager help?
• Evaluate your recent listing photos
Can they be better?
Do they paint the right picture?
• Fill out the survey to receive today’s class notes
• Register for next week’s Power Hour!
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33. Join us Next Week!
Winning with Awesome Listing Presentations,
with featured guest Lindwood Parker!
• Seven tips to win more listings
• Secrets to minimizing objections
• Steps to handle objections that do arise
Wednesday, 2/26 at 10:00am Pacific, 1:00pm Eastern
To Register: www.Learn.MarketLeader.com
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34. Want More?
• Class Notes: Fill out post-class survey
• Customer Support: 1-877-450-0088
• Visit Learn.MarketLeader.com:
– Power Hour Recordings & Handouts
– Short Tutorials
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