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How to create a PR Calendar 2015

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Debbie Leven
Debbie Leven

How to create a PR (Public Relations) calendar for activity in 2015 - and why you need one.

Marketing
1 of 4
© Copyright, Debbie Leven, 2015 1 PR Calendar 2015 Get your small business the press and media exposure it deserves. Debbie Leven http://prcoach.co.uk
© Copyright, Debbie Leven, 2015 2 Your PR Calendar will help you to: Put the right systems and processes in place Establish your credibility Build your reputation Maintain your profile Plan for opportunities Be more effective with your time and other resources Plan Your 2015 PR Calendar
© Copyright, Debbie Leven, 2015 3 Activity Jan Feb Mar Apr May Jun Press releases Commenting on the back of other stories Systems in place to source stories Feature article placement Guest blog opportunities Information guide Events/ meetings Speaker opportunities Exhibitions Blog on website Website Materials – leaflet, annual review, hard copy newsletter E-communication – e-newsletter Branded items Monitoring coverage, keywords, stories, competitors Social media Stunts Outline example of a PR Calendar
© Copyright, Debbie Leven, 2015 4 What next? For more ideas on how to get the media interested in you and your business, and to get them to come to you, have a look at: 7 quick and easy ways to get media visibility

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How to create a PR Calendar 2015

  • 1. © Copyright, Debbie Leven, 2015 1 PR Calendar 2015 Get your small business the press and media exposure it deserves. Debbie Leven http://prcoach.co.uk
  • 2. © Copyright, Debbie Leven, 2015 2 Your PR Calendar will help you to: Put the right systems and processes in place Establish your credibility Build your reputation Maintain your profile Plan for opportunities Be more effective with your time and other resources Plan Your 2015 PR Calendar
  • 3. © Copyright, Debbie Leven, 2015 3 Activity Jan Feb Mar Apr May Jun Press releases Commenting on the back of other stories Systems in place to source stories Feature article placement Guest blog opportunities Information guide Events/ meetings Speaker opportunities Exhibitions Blog on website Website Materials – leaflet, annual review, hard copy newsletter E-communication – e-newsletter Branded items Monitoring coverage, keywords, stories, competitors Social media Stunts Outline example of a PR Calendar
  • 4. © Copyright, Debbie Leven, 2015 4 What next? For more ideas on how to get the media interested in you and your business, and to get them to come to you, have a look at: 7 quick and easy ways to get media visibility