Over 200 Audio, Video, & Image Tools for Social Media Marketing - ISMConf 2013

Editor's Notes

1. Toolapalooza: Audio, Video, and Image Tools for Social Media Marketing. (Actually Over 200 plus tips) - Presented by Kevin Mullett for Inside Social Marketing, on December 3rd, 2013.How many of you have bosses that won't let you have nice things?  Well we have a lot of clients in that same boat, so I like to find free or cheap tools that still solve problems. Let’s get focused on what tools are going to move the needle, simplify your life, or provide meaningful insight. Tools should support your efforts, not your curiosity. Practitioner need to recommend the right tool when a client asks CMOs need the right tool to give the right data efficiently and affordablyhttp://twitter.com/kmullett, http://www.kevinmullett.com, http://www.cirrusabs.com
2. How many of you have bosses that won’t let you have nice things? While I understand why, and agree to a point, we are forgetting to discuss the part of online reputation we do not and cannot control. Other people.
3. Why should we care about spending the time required to use audio, video, & imagery in our online marketing? Garner more attention in your current noise filled communities and expand your reach into new ones.
4. Do you suffer from excessive sharing of OPC (other people’s content)?Volvo Trucks - The Epic Split feat. Van Damme (Live Test 6) – 11/29/2013 (54,308,453 views)http://www.youtube.com/watch?v=M7FIvfx5J10
5. Do you suffer from excessive sharing of OPC (other people’s content)?Volvo Trucks - The Epic Split feat. Van Damme (Live Test 6) – 11/29/2013 (54,308,453 views)http://www.youtube.com/watch?v=M7FIvfx5J10
6. For starters, we need to understand the types of copyright and the implications for not adhering to them. Note that I’m not a lawyer, but far too often my Spidey sense is tingling when I see businesses ignoring copyright!Public Domain - http://copyright.cornell.edu/resources/publicdomain.cfm & http://en.wikipedia.org/wiki/Public_domainCreative Commons – http://en.wikipedia.org/wiki/Creative_commons Founded in 2001, first licenses issued Dec. 2002.Fair Use – http://en.wikipedia.org/wiki/Fair_useCopyright Exceptions - http://en.wikipedia.org/wiki/Copyright_exceptionsRoyalty-Free - http://en.wikipedia.org/wiki/Royalty_freeRights Managed - http://en.wikipedia.org/wiki/Rights_Managed
7. Just because someone has set the copyright to creative commons, or public domain, doesn’t mean they are the creator/owner and have the rights to do so. Beware!Mr. X didn’t own this image, Jonathon Robson did. Fortunately I found that out before I used it.Photo by: Jonathon Robson ©jonathonrobson used with permission - http://jonathanrobsonphotography.com
8. (6) Tools + 2 Links to over 50 more.Though you can sometimes find copyright information about image from the exif data on an image, many sites strip that information when uploaded and tools exist for people to strip it before uploading the image as well.Thou shalt not simply do a Google search, to find ones images, nor right clicketh on an image one likes and call it a day. http://www.kevinmullett.com/in-search-of-stock-photography/http://www.kevinmullett.com/my-49-stock-photography-sites-mega-list/http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.publicdomainsherpa.com%2Fpublic-domain-photographs.html&h=lAQHYSLcf TinEye – A reverse image lookup tool. http://www.tineye.com/ picscout– For Firefox and Chrome. http://picscout.com/imageexchange/home Google Search by Image – https://www.google.com/imghp Exif Viewer – Check to see if the image has a copyright statement in the meta data. Chrome plug-in. https://chrome.google.com/webstore/detail/exif-viewer/degoicjbkidnmcfidnohffepopnhhpkkrawporter – Protect and license your images for use
9. Tool + tips: Choose the Right ToolsYou must have the right tools to get results. Luckily, the “right” tools have never been less expensive. Have you seen what people are doing with GoPro, flip, and camera phones? Have you seen drone video footage? The camera in your phone is now significantly superior to big bulky video cameras we used to shoot with.
10. “The best camera is the one that’s with you.” ~ Chase Jarvis
11. (8) Tools:This photography technique isn’t all that difficult, but it impresses the heck out of people. Why? Because it is different. Be different. Speak up, be heard, and add value where others aren’t.Soundcloud –Mobile podcasting, music hosting, community with social aspect. Free for 2hrs audio, unlimited is $9/mo. Spreaker – Mobile podcasting, community. Free for 20hrs audio. (freemium, mobile)blogtalkradio – Professional podcasting service, Free for 5 guests/listeners. (freemium)ipadio – broadcast live from a phone calldubbler – Free community social audio service for under 60 second recordings. (mobile)PodBean – Podcasting hosting, tools, community, starting at $3/mo.mp3Tag – ID3 editor. Free.ID3 Editor – Free editor by Pa-software. (Mac only)
12. (14) Tools + 1 site with many tools on it.If you use a cell phone to record voice memo’s, it is likely recorded as an AMR file which leaves you with few choices to playback or post. I use AMR Player to convert them to other formats.Audacity - editorChirbit – community, posting placeAMR Player - Adaptive Multi-Rate (AMR) for playing files that are recorder in this format. Mostly phones.Acoustica - editoraudiotool – create (cloud)WaveShop – editor for Windows only.Reaper – create, but only has a trial!Tunekitten Audio Editor – editorMP3 Cutter – It cuts up mp3’s123apps.io - Online Audio Joiner – create a mix via multiple files (They also do, cut, convert, vid cut, vid convert, voice record, audio extract)Wavosaur – editorMP3Gain – actually measure the volume as a human would hear it to normalize, but not just based on peaks.
13. (5) Tools + tips.Setting up for a webinar requires a computer, webinar software, such as GoToWebinar, and a microphone. The rest of the equipment here are extras, but my setup includes: A hardwire connection to the internet, with a wireless backup. A rubber bottomed water glass, with no ice, or a normal glass with a soft surface to set it on. A webcam microphone or optionally a professional USB microphone like a Blue Snowball. (pictured previously) A smartphone (or second tablet) MUTED, for monitoring social channels, like a hashtags used, and mentions of the webinar, company, or myself. Also for watching the time. A tablet to see where I am at with slide timing. How many slides to go and what slide is coming up. A remote presenter to minimize having to touch the laptop during the presentation. This cuts down on clicking and movement noise. A sign at the door that informs people that a webinar is in session. ALL NOTIFICATIONS and ringers are turned off, no, not to vibrate, off.GoToWebinar – Clunky, but reliable. Starting at $49/mo (trial)MeetingBurner – Free for 10 attendees, (freemium, pro trial)anymeeting – Free for 200 people (ad supported, freemium)ClickMeeting – Starting at $30/mo for 25 attendees (trial)ReadyTalk – Starting at $49/mo for 25, but they have special options for non-profits! (http://www.techsoup.org/readytalk)Not pictured: Yugma – Free for 1 person. (freemium)Not pictured: ilinc (call for pricing)
14. (10) ToolsGo live and stream your knowledge, join a community, or archive you conversations.Not going to even get into LMSs and SCORM compliant elearning.Present.me – Video presentation while displaying your slides. Starting at $85/mo.Live Ninja – Browse, buy, and sell knowledge through live video.Google Helpouts –Google+ Hangouts –Spreecast – linqto –justin.tv –Ustream –livestream – bambuser –
15. Start with the record, edit, and post methods to help alleviate the fear of messing up. Shoot for somewhere between interview attire, humans of New York, and People of Walmart.Credits to: The art of Manliness: http://www.artofmanliness.com/2011/12/08/how-to-dress-for-a-job-interview/Humans of New York: http://www.humansofnewyork.com/bookPeople of Walmart: http://www.peopleofwalmart.com/50647/beat-drums/
16. (11) ToolsWeTransfer – send up to 2GB with no signup/signin or fuss. Get a confirmation of download.screenr – free screen recording toolJing – free screen recording toolFraps – free screen recording toolCamStudio – free screen recording toolScreencast O matic – freeNot pictured: ScreenStream by NCH Software
17. (9) Tools/channels plus some social channels.It is often best to post on a service, then embed on your site, unless you need more control. This is because the service will take care of transcoding and streaming for many sizes and device types. If you need more control, you need a video hosting service.Dailymotion Cloud – Video hosting starting at $15/mo.Wistia – Video hosting Free for 3 videos (freemium)vzaar – Video hosting starting at $20/mo. (trial)viddler – Video hosting, timeline annotation/engaging/tagging features. (no pricing)blip – Video series/show hosting (no pricing)vid.ly – Video hosting, transcoding, device detection. (request quote)iTunes – Community. Make it available for download via podcast subscription.Keek – Social video community. Shoot or upload with a 5min/500mb limit. (Mobile)Telly – Social video community. Discover what friends are watching and liking. Upload or share via URL.Dailymotion – Community.
18. Why should we care about spending the time required to use audio, video, & imagery in our online marketing? Garner more attention in your current noise filled communities and expand your reach into new ones.Show me your C.O.R. content opportunity report.
19. (1) Tools, not counting social channels.Post where there is an ideal audience, IF you have the time. Select high value channels first! But don’t forget to post videos where you want them to end up.blip – Video series/show hosting (no pricing)iTunes – Community. Make it available for download via podcast subscription.Keek – Social video community. Shoot or upload with a 5min/500mb limit. (Mobile)Telly – Social video community. Discover what friends are watching and liking. Upload or share via URL.Dailymotion – Community.qik – Community (mobile)klip – Community (mobile)Vine – Community (mobile)Instagram – Community (mobile)Socialcam – Community (mobile)
20. (1) ToolsOther reasons for posting multiple places is because the search engines will index them. More visibility to each channels audience and the search engines.
21. » TITLE (EPISODE/SHOW/EVENT NAME)» DESCRIPTION» TAGS/KEYWORDS» LINKS TO SUPPORTING ARTICLES» PARTICIPANT/SUBJECT NAMES» LOCATION/GEO» COPYRIGHT» EQUIPMENT
22. (7) ToolsVineVineit – share Vine videos to Tumblr and other blogs.VineGifR – Turn Vine videos into gifs. (Mac only)GIFVine – turn Vine videos into gifs via the url.Simply Measured – Free Vine Tweet Analysis (Must have posted at least 3 Vines in the last 7 days to work)Vined - *WARNING* Explore Vines by username or tags. http://www.vined.co/seenive – *WARNING* Explore Vines, but also search people and tags. http://seenive.com/VineVeiewer - *WARNING* http://www.vineviewer.co/ Search Vine videos and tags.VineRoulette - *WARNING* http://www.vineroulette.com/vpeeker - *WARNING* http://www.vpeeker.com/ realtime snippets from Vine.VineFace - *WARNING* http://vinefav.com/vinemap - *WARNING* http://vinesmap.com/ Vine videos around the world, on a map.Screen cap from VineViewer of public Vines.
23. (10) ToolsInstagramInstastox – Sell your Instagram pictures.INK361 – Sell, search, buy, etcStickyGram – Print your Instagram picturesPrintstagram – Print your Instagram picturesStatigram – Check stats on your Instagram images & videos. Search, comment and like.sumall– Free Instagram analyticsfollowgram –Free Instagram analytics and viewer. Share your vanity page, search, comment, and like. (freemium)Phoozl – ContestsCuralate Pixel Perfect – study of factors that cause people to like Instagram photos.
24. Events, interviews, office life, behind the scenes, in progress, and manufacturing step by step videos are a few to consider. And bacon.Examples: Dirty Jobs and How It’s Made
25. (1) ToolsAll this tech won’t mean much if you’re not solving their problem or at least a bit entertaining. What story, idea, or concept are you trying to convey? What problem are you solving? Maybe you need to get a service involved.PIXAR'S 22 RULES OF STORYTELLING—VISUALIZEDCandidio – A video production platform that helps you, the producer, through the process.
26. Are you not getting participation? Did you remember to cross channel promote it? Is every employee aware of the offer and telling customers about it?
27. (17) ToolsThere is what seems to be an endless amount of video tools and specialty solutions on the web. Here are a few I thought were worth mentioning.LeadPlayer – Engagement, overlay offers, analytics, wideo - Make and share awesome videos onlinePowToon – Create animated videos and presentations. (freemium)Animoto - Create extraordinary videos of your.Digital Films – Create cartoon screen type movies. No audio though. Free.GoAnimate – Create professional anmiated videos. Starting at $58/year. Muvizu – Tell stories with animation. (Pay for commercial use)Tellagami – Mobile app to make quick animated short videos, with audio, or text to speach. (iOS or Android)Size 43 – Video aspect ratio finder. 16x9 HD aspect ratio finder » http://size43.com/jqueryVideoTool.html 4x3 aspect ratio finder » http://size43.com/jqueryVideoTool-4x3.html
28. What types of things should we create for our online marketing?PhotographyScreenshotsGraphic elementsCalls to ActionTemplatesLists that are photographedWritten notes that are photographed
29. (19) ToolsI want me some of that infographic and chart image action. You can follow my PinterestInfographic board for inspiration and information. http://pinterest.com/kevinmullett/infographics/ gliffy – collaborative diagramming. (freemium)Venngage – Infographic creation with some base templates. (freemium)Piktochart – Infographic creation tool. A few free themes. (freemium)StatSilk – Interactive Maps and VisualizationsTableau Public - makes it easy for me to create compelling visualizations that present interactive data to my readers in a variety of interesting ways.Creately – Diagramming for the desktop, collaboration. Timeline JS – An open-source tool that enables you to build visually-rich interactive timelines. Uses spreadsheets.Dipity – Timeline tools.iCharts – Community to discover and share charts and information. (not pictured)Information is Beautiful – Ideas and examples of data visualized. (not pictured)Datavisualization.ch – Ideas and inspiration. Submit your own.
30. What types of things should we create for our online marketing?PhotographyScreenshotsGraphic elementsCalls to ActionTemplatesLists that are photographedWritten notes that are photographed
31. (2) Tools (Well one is a recipe, but…)This stupid fight between Twitter and Instagram (Facebook) isn’t our fault, so here is how to not get penalized by it. Using IFTTT and this recipe by brixton21, we can post pictures natively over on Twitter. This way they won’t show up as links and they will also be viewable in the native photos and videos section.
32. (10 + Google+) Tools:https://plus.google.com/http://www.online-image-editor.com/http://fotoflexer.comhttp://www.picmonkey.comhttp://pixlr.comhttp://www.lunapic.com/ http://www.fotor.comhttp://www.sumopaint.com/app/http://www.picfull.comNot shown:http://seashore.sourceforge.net/The_Seashore_Project/About.html - Mac only, limited use.
33. (4) Tools:A unique way to share you photos and extend the data to another layer.Stipple – photo contest, embed info and links on photos. https://stipple.com/thinglink – embed notes, links, music, video, etc, with analytics (there is a FB Page App) https://www.thinglink.com tangelo – tag photos with notes and links. Keeps analytics. (This is a FB Page App) http://www.tangeloimages.comLuminate – contextual on hover ad overlay, related content, products with link. Also has an ad network side, that provides ads. http://www.luminate.com/publisher/Example output after being shared to Twitter: https://stipple.com/a#browse/photos/49724409and Robert Scoble’s interview » http://www.youtube.com/watch?v=3WnVU6AoI9E
34. What kind of photography do you like, and do you know why you like it? Let’s try a little experiment. Ok, now the rule of thrids. Learn it, know it, live it.
35. (19) Tools:URL-CAP – generate website screenshots, mobile, tablet, and desktop, from a url. (more for web dev use) Clipping Magic – easily create masks, cutouts, and clipping paths online. (same people who do vector magic)Creative Docs .NET - vector-based graphic design tool with support for rich text, ideal to quickly write short documents, manuals, posters, illustrations, schemas, plans, flow charts, and much more.
36. (5) Tools + a social siteAll hail the magical animated .gif.gifyo – social community for creating animated gifs and replying (with gifs) to them.gifboom – social comminuty for creating your animated gifs and replying (with comments) to them.giphy – directory of animated gifs.Cinegif – Make very customized animated gifs, like with limited motions, to keep file size small. Starting at $29/mo.
37. (12) Tools:Tagxedo – PsykoGIF – Wordle – image chef –Foto-Mosaik – GlassGiant.com – Patorjk ASCII ART – Panoramio & Google Earth – If you post panoramic photos to Panoramio, they can show up on Google Earth.extrazoom – image zoom for high resolution photos 8000x8000boxshot 3d –picture dots –MicroAngelo – ICON makerJasonDavies.com – Not pictured: http://www.jasondavies.com/wordcloud
38. (7) ToolsOther reasons for posting multiple places is because the search engines will index them. More visibility to each channels audience and the search engines.Shareasimage – Highlight text and convert it to a custom image. 3 images for free, then $5/mo.someecards – Write a quip to go over their images and share it.MemeGenerator – Let the goofiness begin!
39. (2 + 1 dupe) ToolsPhotogridPhotoboothPhotoShake
40. (6) Tools/Resources in Bonus Slide 1:Cheat Sheets, Templates, and Sizing ChartsThe Ridiculously Exhaustive - http://tentsocial.com/blog/bid/267887/The-Ridiculously-Exhaustive-Social-Media-Dimensions-Blueprint-INFOGRAPHICSocial Media Spec. Guide by SUMALL - http://hosting.ber-art.nl/the-social-media-spec-guide-an-infographic/Cirrus ABS Twitter Header Template - http://www.cirrusabs.com/blog/twitter-profile-header-image-template-for-photoshop/Facebook Cheat Sheet - http://infographicjournal.com/facebook-cheat-sheet-image-size-and-dimensions/Social Media Cheat Sheet - http://blog.sumall.com/journal/the-social-media-cheat-sheet-guide-2.htmlLast updated Nov 2012 - http://www.lunametrics.com/blog/2012/06/18/social-media-sizing-cheat-sheet/
41. (31) Tools in Bonus Slide 2:Little Photo – Pixlr Express – Pixler-o-matic –Aviary –Exif Viewer – afterfocus – Lable It – Photobooth –Snapseed – Lapse It –Stop-Motion –Photo-enhance –Camera ZOOM FX – Better Camera – Great for night shotsPhoto Eraser –Color – Color Splash FX - GIFBoom –GIF Camera – Cinemagram – Over – Pic Jointer – After Photo - Slow Shutter – Pro HDR –Pic O Gram – Photo FX –Noise Master –
42. (8 – 1 dupe) Tools in Bonus Slide 3:Segment.io – sent your analytics data to any other service you want. 50+ connections.Kloudless – Puts cloud storage right in your email inbox.Wappwolf – Automate processes for Dropbox, Google Drive, box. Drag & drop files into a predefined folder on Dropbox and automatically convert and sync to your favorite places.iBeam.it – Every time I add a <photo|file> to <service> send it to these people via these services.mover – We can easily move files between cloud services. Mover currently connects to 22 cloud service providers, web services and databases.CloudWork - Connect Your Business Apps Automatically share data between popular CRM, Marketing, Helpdesk, Finance and Storage applications.Yahoo pipes –zapier – Multiple channel connection tool.IFTTT – The original if this then that decision tool for multiple networks and channels.
43. (4) Tools in Bonus Slide 4:Google+ has chosen to go about things the hard way, but maybe because they believe it is for the better. Either way, we are going to bend the rules.doshare - https://chrome.google.com/webstore/detail/do-share/oglhhmnmdocfhmhlekfdecokagmbchnf It pre-populates URL, allows drafts/scheduling, can access brand pages, select circles, create polls, has hashtag support, and pulls a thumbnail from content you are sharing.Magenta River Google Plus Cross post http://magentariver.com/dash+ IFTTT https://ifttt.com/p/magentariver – allows you to send things you post on Google+ to other platforms or just get an RSS feed url.Socialba - Allows you to easily cross post content, though there are some issues with length and one must always be mindful of relevance in other channels.Friends+Me – shares what you put on Google+ profiles or pages to, multiple Facebook profiles, groups, pages, Twitter, Linkedin profiles, groups, pages, and tumbler.DEAD: Extended Share for Google Plus - https://chrome.google.com/webstore/detail/extended-share-for-google/oenpjldbckebacipkfbcoppmiflglnib
44. (12) Tools in Bonus Slide 5:Weigh the value of all your marketing efforts, not just social media.ChannelMeter - measures the performance of any Youtube account. Check your competitors.talkwalker – social channels including YoutubeSharedCount – Is a very simple tool to track shares of your domain/link on Facebook, Twitter, Google +1’s, Pinterest, LinkedIn, Delicious, and StumbleUpon.Curalate – Instagram and PinterestPiqora – Analytics and Social CRM for services like Pinterest, Instagram, and Tumblr. No pricing listed.octopin – Pinterest marketing suite, scheduler, engagement, with analytics. (no pricing)Hello Society – Pinterest analytics, contests and promotions, and pin creation toolset, account management. (no pricing)sumall – Instagram analyticsSocialChorus – FB, T, Blogs, IN, G+, Instagram, Foursquare, and ???http://www.adobe.com/products/social.htmlhttp://synthesio.comhttp://www.salesforcemarketingcloud.com/http://argylesocial.com/ - starts at $200/mo.http://www.exacttarget.com/products/social-media-marketinghttp://www.readypulse.com/ - Free trial &free Social Brag Boardhttp://www.socialchorus.com/http://www.sysomos.com/http://www.infegy.com/ - $4000/mo.http://www.alterian.com/socialmedia – starting at $400/mo.http://www.attensity.com/home/http://simplymeasured.com/ - Free trial &some free reportsblitzlocal – Custom Facebook dashboards and Facebook advertising.Not pictured:http://www.hubspot.com – starting at $200/mo. – some free/moral bribe reportshttp://www.brandwatch.com/ - Starting $800/mo.http://www.talkwalker.com - ? Unlisted – Social media monitoring and social analytics. Youtube, Facebook, and Twitter
45. Now before we just go joining all these channels, because they are free, we need to understand: While social media is free to use, it is not free to do. You must weigh time and attention against opportunity and potential return. Social Media is also not a task you complete! It is an ongoing effort that requires attention.Don’t be surprised when you receive little gain, from that which you put no resources into. Your outcomes will be impacted by your investment.
46. In all your social travels, rememberThe H.E.L.P. Philosophy Humanize your messageEncourage conversationListen firstPromote Less.
47. LET’S CONNECTSearch for Kevin Mullett, but please note the two “T’s” at the end of my name. It is what distinguishes me from the fish or the haircut. Please find me on any network you are already participating on and say hello. ASK ME ABOUTCAPTURING LOCAL VISIBILITY FOR YOUR NETWORK OF PARTNER WEBSITES. TENS TO THOUSANDS OF MULTI-SITE THROUGH ONE CENTRAL CMS INTERFACE.Check outbit.ly/aboutKM, http://www.marketsnare.com/, andhttp://www.cirrusabs.com/.