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2014 NFC
SMARTPHONE FORECASTS
NFC Smartphone Penetration 2013 v 2014
2013 NFC Smartphones (Millions)

NFC Smartphone Share 2013 v 2014

2014 NFC Smartphones (Millions)

2013 NFC Smartphone Share

2014 NFC Smartphone Share

42

5%
0.9

10%

5%

12

3.4

10%

RUSSIA
UK
USA

74.8

27.5

30%

20%
6.5

CHINA
INDIA

9.7

35%

20%

INDONESIA
BRAZIL
0.7

0.4

1.6

2.5%

2.8

2.5%

5%
40%
30%

Global NFC Smartphone Penetration
670

2013 NFC Smartphones (Millions)
2014 NFC Smartphones (Millions)

6.5

Region NFC Smartphone Share
2013 NFC Smartphone Share
2014 NFC Smartphone Share

52.8

Asia/
Pacific

3.2

AUSTRALIA

5%

4

NFC Smartphone Penetration

0.8

5%

10%

Asia/
Pacific

215.5

10%
25%

448
27.3

Europe

Europe

15%

77.9

Middle
East and
Africa

335

27.5

North
America

Latin
America

25%

North
America

74.8
170

9.1

Latin
America

26

11.5

2012
38.8

Tapit is internationally recognised as one of the
pioneers of NFC for content delivery services and
has worked with many of the world’s leading
brands across the world including Google,
Microsoft, McDonalds, Xbox, Samsung & Nike.

DATA SOURCES
Canalys, IDC, Gartner, Tapit 2014

20%

2013

2014

(Millions)

Founded in March 2011, Tapit work with enterprise
level customers across outdoor, retail and government
sectors to deliver globally scalable, innovative and
secure NFC services that continue to reinforce Tapit as
the global leader in NFC communications.

2015

Middle
East and
Africa

For further information please
feel free to email
contact@tapit.com.au, follow
us on Twitter @tapitnfc or visit
our website www.tapitww.com

35%

10%
15%

20%
40%

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Tapit NFC Worldwide Handset Forecasts 2014

  • 1. 2014 NFC SMARTPHONE FORECASTS NFC Smartphone Penetration 2013 v 2014 2013 NFC Smartphones (Millions) NFC Smartphone Share 2013 v 2014 2014 NFC Smartphones (Millions) 2013 NFC Smartphone Share 2014 NFC Smartphone Share 42 5% 0.9 10% 5% 12 3.4 10% RUSSIA UK USA 74.8 27.5 30% 20% 6.5 CHINA INDIA 9.7 35% 20% INDONESIA BRAZIL 0.7 0.4 1.6 2.5% 2.8 2.5% 5% 40% 30% Global NFC Smartphone Penetration 670 2013 NFC Smartphones (Millions) 2014 NFC Smartphones (Millions) 6.5 Region NFC Smartphone Share 2013 NFC Smartphone Share 2014 NFC Smartphone Share 52.8 Asia/ Pacific 3.2 AUSTRALIA 5% 4 NFC Smartphone Penetration 0.8 5% 10% Asia/ Pacific 215.5 10% 25% 448 27.3 Europe Europe 15% 77.9 Middle East and Africa 335 27.5 North America Latin America 25% North America 74.8 170 9.1 Latin America 26 11.5 2012 38.8 Tapit is internationally recognised as one of the pioneers of NFC for content delivery services and has worked with many of the world’s leading brands across the world including Google, Microsoft, McDonalds, Xbox, Samsung & Nike. DATA SOURCES Canalys, IDC, Gartner, Tapit 2014 20% 2013 2014 (Millions) Founded in March 2011, Tapit work with enterprise level customers across outdoor, retail and government sectors to deliver globally scalable, innovative and secure NFC services that continue to reinforce Tapit as the global leader in NFC communications. 2015 Middle East and Africa For further information please feel free to email contact@tapit.com.au, follow us on Twitter @tapitnfc or visit our website www.tapitww.com 35% 10% 15% 20% 40%