Yarra libraries book bike libmark grant presentation october 2012
1. The Book Bike
The true story of
the big bright
green
reading machine
brought to you by
Yarra Libraries
in association with
The LibMark Marketing
Award
2. The idea
Our community: diverse, creative, quirky,
geographically small and oh so green LibMark grant
competition!
Outreach! Something
different!
Sustainability! National Year of
Reading!
Fun!
Lasting value!
Bike riders!
Staff involvement!
The Library Bike Project
3. Research
Having secured some in-
house funding to add to
the LibMark grant, we
investigated various options
and tried out some models
before settling on a customised
Christiania cargo bike.
4. Our new baby
We took delivery of
our brand new bike at
the National Year of
Reading Launch at
the State Library in
February 2012.
5. L plates
We organised training sessions for staff who were
willing to give it a go.
Riding a cargo
tricycle is different
to riding a normal
bike…
…it’s stately, grand
&
We graduated from the very conspicuous.
park to the streets and
had a lot of fun riding in
convoy.
6. The name
We couldn’t keep referring to “the
library bike” (unfortunate connotations!)
so we asked our patrons to come up with
a new name. There were some clever
entries:
Tribrary
But the most popular choice
was simply
The Book Bike
7. Bike as signpost
One of the bike’s first appearances was as a
signpost, directing the more than 100 people
who attended the Elliot Perlman talk into the
Fitzroy Town Hall.
And here’s the bike on the footpath outside the
tiny shop front North Fitzroy Library →
8. Space and flexibility
The basic cargo on board the Book
Bike includes:
• a marine ply display stand
• NYOR sign
• umbrellas
• stools
• picnic rugs
• promotional material
There is plenty of room to The bike fits well with a sustainable
customize the cargo according to philosophy. We showcase library resources
the event. such as Powermates, Lux meters, green books &
magazines & our sustainability booklist.
For example, we take sample board
books & Baby Book Bags to new We have developed a Sustainable Storytime Kit
parent talks at Maternal and Child promoting reading & green living.
Health Centers.
9. Library promotion
The Book Bike enables us to promote our services and events to non-users
by reaching them where they work, shop, study or play. We have service
and event flyers, booklists, balloons, bookmarks and crayons to give away.
At a local shopping strip
10. Publicity
The bike featured on the front
cover of the “Yarra News”, a
monthly magazine produced by
the City of Yarra & delivered to
all houses in the municipality.
It has also appeared in the local
paper - the Melbourne Leader -
and in inCite.
11. A presence at major events
The bike provides a focal point at festivals and non-library events –
a change from the usual tent or table.
There is growing recognition of the Book Bike as a fun and colourful
addition to a community event, especially if we are giving away
merchandise or weeded books or reading stories.
We are now fielding many requests to attend local events.
Some events we have attended
• Emerge Festival in Collingwood
• Harmony Day in Carlton
• Sustainable Family Fun Day in
Richmond
• Moon Lantern Festival at the
Richmond Housing Estate
• Holden Street Neighbourhood House
Equinox Picnic in North Fitzroy
• Collingwood Children’s Farm school
holiday activities
12. Outreach to families
The Book Bike is hugely popular with children. We have developed a
Sustainable Storytime Kit
for the bike, promoting
reading and care for the
environment
We visit parks, schools, after-care, kinders
and Maternal & Child Health Centres
13. Children’s activities
This year we gathered a crowd
around the bike in the park
opposite Carlton Library for
Simultaneous Storytime with
guest author Meredith Costain.
The bike also fits beautifully
with the relaxed setting for
storytime at the Collingwood
Children’s Farm
14. Strengthening ties
The Book Bike project builds on
existing links between the libraries
and other sections of Council, with the
program receiving support from
Yarra’s Green Team and Bicycle Users
Group.
The bike has been used as a focal
point for community consultations on
bike infrastructure and featured at a
Yarra Staff World Environment Day
Extravaganza.
There is increasing interest from other
Council Departments to book the bike
for events
15. Benefits of the bike
•generates positive comments and a fun
atmosphere wherever it goes.
Children in particular
•high visibility makes finding us easier
love the bike and ask
•sustainable message reinforced to the
lots of great questions
community.
such as:
•portable, adaptable outreach vehicle
” how did it get here?”
•increased profile during the National Year
“ can I have a go?”
of Reading.
“ is this a new library?’
• has attended more than 35 venues
and our favourite
• so far we’ve reached over 2000 people.
“ can you come back
another day?”
Overwhelmingly people see the bike as a
positive addition to the library.
16. Challenges
Along the way there have been some challenges in implementing the
project:
•Securing extra funding for the bike and other costs such as staff training
and overtime
•Logistics – storage, transporting between library branches, fitting
through doorways
•Empowering staff to feel confident to take it to the streets
•Staff time
•Juggling on-going requests from community and other Council staff,
particularly for weekend festivals and events
•Creating and implementing a Cargo Bike Policy
The Book Bike’s very success is also its main challenge: it could appear at
events on a daily basis if demand was to be met.
17. On from here…
Upcoming events and activities
include:
• Yarra Ride to Work Day Breakfast
•Children’s Week celebrations at the
Collingwood Children’s Farm
•Spring Hat Storytime in the park
•Relax and read sessions out in the
community
•An intensive school and kinder visit
program
•Bulk loan deliveries
•Summer Reading Club joint events
with Yarra Leisure (reading sessions
at pools and parks)
18. Thanks
We would like to acknowledge and
thank:
•City of Yarra
•Libmark
•PS Bikes (bike supplier)
•Kate Simnett (cargo bike training)
•The original National Year of
Reading Book Bike Committee:
Lindy, Melissa, Theary, Jill