Ethics in Social Media- Online workshop conducted by SMCPune
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SMCPune kickstarted Online workshop on 13th July with Pratik Gandhi from Digiwale as the presenter.During the workshop he covered below points- --What's Social? What's Social Media? Get the difference --Social Media and the Nuisance Value around it. - Brands and Cases --Being Fake: How much is too much?!
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Ethics in Social Media- Online workshop conducted by SMCPune
- 1. Topic :Ethics in Social Media SMCPune OnlineWorkshop :13th July Pratik Gandhi The Founder Guy at Digiwale
- 3. It’s harder than ever to fake it and it’s easier than ever to be yourself…..
- 5. Social-ness of Social Media/ Ethics in Social Media
- 6. The Curious Case of…
- 7. Neither Social, nor they use Social Media! • Most Innovative Company in the World • Super Profit-making • World’s Largest Technology Company
- 8. Not everyone is like Apple, right?
- 9. Social Media and the NuisanceValue!
- 10. Recently famous – Lemp BrewPub case…
- 11. Just yesterday: Super Crisis Management
- 12. Being Fake: How much is too much?!
- 14. 1. Buying Likes and Followers Where the hell is engagement?! Oh yes ROI/Sales too? 2. Posting Fake reviews Hmmm, you have loads of time to do that, don’t you? 3. Sponsored Blogs ?! Be careful, do it the real way!
- 15. 1. Follow Guidelines Strictly – Government Policies, FB /Twitter/Google Guidelines, etc.. 2. Have a social media policy in place – internally and externally 3. Get the right tools / resources for your campaigns 4. Assess the content before posting Do right things! “Every person who posts on the wall (positive or negative) deserves a response”
- 18. Exactly what I’m talking about!!
- 19. “All hyperbole is totally useless” – Seth Godin
- 20. Key takeaways! We can change Technology, but it doesn’t change who we are as people Will Social Media miss you if you’re gone? Over sharing : Don’t spam people, tell them your stories!
- 21. …..Be transparent, be real, be you! It’s harder than ever to fake it and it’s easier than ever to be yourself…..
- 23. Useful Links Lemp Brewpub Case - Prasant Naidu - http://lighthouseinsights.in/how-a-negative-blog- post-killed-the-lemp-brewpub-kitchen-on-social-media.html CM Ashok Gehlot Case – Prasant Naidu - http://lighthouseinsights.in/rajasthan-chief- minister-ashok-gehlot-is-buying-facebook-likes-so-whats-the-big-deal.html Seth Godin - http://sethgodin.typepad.com/seths_blog/2013/07/all-hyperbole-is-totally- useless.html AdTech Singapore - http://www.ad-tech.sg/sessions/global-and-local-communications- excellence-2/ Apple’s Social Cause - http://www.forbes.com/sites/csr/2011/08/12/where-is-apples- social-purpose/ Apple’s Social Media Presence - http://social.taylorstrategy.com/where-is-apple-on-social- media/