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Designing Collection Experiences:
4. Concentration
Roy Kenagy
rjkenagy@netins.net
www.whatwouldranganathando.org
October 22, 2013
Waterloo Public Library
Rhizomes
List as many collection development practices
as you can. Which ones do you prefer?
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Purchase alerts
Make displays
– presentation
Pay attention to what’s going on in
pop culture
Format innovation – Nooks, playaway
views
Looking at other libraries, bookstores,
Menards
Listening to the readers
Consulting core collection sources:
Wilson, etc.
Looking back at circulations of an
author’s previous titles
Cleaning up the appearance of the
collection

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Getting the right amount of copies
Consulting reports from your scat
tables
Accessibility
Using availability ratings to design
your space more effectively
Partnering/grant seeking: pursuing
money
Physical layout of the collection
Ensuring readers can find what they
want
Considering your collection failures
Having a purchase request
policy/procedure
Cedar Rapids Public Library, a long time ago.
Image from Caitlin at http://mychocolatemoments.com/
Lolly Parker Eggers. A Century of Stories:
The History of the Iowa City Public
Library, 1896-1997. Iowa City: Iowa City
Public Library Friends Foundation, 1997.
What are the advantages & disadvantages of
collection management by subject specialists?
Advantages

Disadvantages

• Ownership of the area
assigned
• Knows the subject area really
well
• Subject managed by someone
who is an expert would have
great depth
• Won’t have an area of the
collection that is neglected
• Expert can consult better
sources
• Frees up time of selectors if
responsibility divided

• Could be biased toward one
viewpoint
• Labor-intensive
• Financial limitations – less flexible
in allocations
• Area might suffer if specialist left
or took leave of absence
• Fabulous collection that is not of
interest to your patrons
• Uneven collection because of
passions of individual selector
• Rest of staff may not be aware of
what’s in the collection
Guerrilla Selection
Nathan Bedford Forrest.
Who, according to
Wikipedia, did not say
“Git thar fustest with
the mostest.”
Concentration leverages the
strategic power of availability.
Surprise and delight your readers.
Unlike the graphic arts, drawing, or photography, unlike
tracings, the rhizome pertains to a map that must be
produced, constructed, a map that is always detachable,
connectable, reversible, modifiable, and has multiple
entranceways and exits and its own lines of flight. It is
tracings that must be put on the map, not the opposite.

— Gilles Deleuze and Félix Guattari,
A Thousand Plateaus (p. 21)
Pareto Distribution

Long Tail
Kinda Long Tail
What are some examples of the Pareto
distribution from your public library experience?
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Long tail: Bridge player
James Patterson
Amish fiction
DVDs
Heterogeneous
Granularity
Image:
Flickr –
bibliovox
[char
booth]
Rhizomes are a flexible and responsive
tool for framing your collection.
B. Joseph Pine II and James H. Gilmore. The Experience Economy.
Revised ed. Boston: Harvard Business School Press, 2011.
Public Library Service Responses

Sandra S. Nelson for the Public Library Association. Strategic Planning for Results. PLA Results Series. Chicago: American Library Association, 2008.
Diffusion of Innovations

Based on Everett M. Rogers. Diffusion of Innovations. 5th ed. New York: Free Press, 2003.
Where do you want to be on the
innovation curve?
• Early majority
How do your policies and plans
acknowledge the design frames?
• Collection plan reflects service responses:
popular fiction; reference collection
• Collection development policy geared to
defending patron complaints about selection
choices
The Narrative / Exposition Continuum
"Raw Data" Is an
Oxymoron, ed. Lisa
Gitelman. Cambridge,
Mass.: MIT Press, 2013.
The Product Life Cycle
Introductory
Stage

Growth
Stage

Maturity
Stage

Decline Stage

Total
Market
Sales

Time
Product Life Cycle Exercise
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Hardcover books Mature, tending toward decline
Paperback books Mature, toward decline
Graphic novels
Mature, Growth, Growth
E-books
Growth, borderline with introductory
Streaming video Intro, YouTube growth
DVDs
Mature, on borderline decline
Spoken CDs Mature, tending toward decline maybe
Music CDs
Decline, Mature tending toward Decline
16mm film
Dead
Art prints
Decline
Puppets
Growth?/Mature/Decline
Streaming music Growth
Blu-ray
Growth/Mature
Downloadable audiobooks Growth
Public access computers Decline/Mature
Print magazines Decline
Services like Zinio
Growth
Research databases
Decline
Genealogy databases/narrative Growth
Playaway views
Growth
Loaning e-readers Intro/Growth
Transactional Budgeting

Murray S. Martin and Milton T. Wolf. Budgeting for Information Access: Managing the
Resource Budget for Absolute Access. Chicago: American Library Association, 1998.
http://emis.ii.fsu.edu/index.cfm
See John Carlo Bertot, Charles R.
McClure, and Joe Ryan, Statistics
and Performance Measures for
Public Library Network Services,
Chapter 3 (Chicago: American
Library Association, 2001), for
composite measures combining
both traditional and electronic
use, as well as possible ratios to
put electronic use into
perspective.
Decision Matrix
BISAC Subject
Classification
Book Industry
Standards and
Communication
http://navigator.nmc.org/
2013 Horizon Report Shortlists
K-12

Higher Education

Museums

One Year or Less
BYOD
Cloud Computing
Mobile Learning
Online Learning

Flipped Classroom
Massively Open Online Courses
Mobile Apps
Tablet Computing

BYOD
Crowdsourcing
Open Content
Social Media

Two to Three Years
Electronic Publishing
Learning Analytics
Open Content
Personalized Learning

Augmented Reality
Game-Based Learning
The Internet of Things
Learning Analytics

3D Printing
Augmented Reality
Electronic Publishing
Location-Based Services

Four to Five Years
3D Printing
Augmented Reality
Virtual and Remote Laboratories
Wearable Technology

3D Printing
Flexible Displays
Next Generation Batteries
Wearable Technology

The Internet of Things
Natural User Interfaces
Preservation/Conservation Tech
Wearable Technology
Strengths: What can we build on?
What rhizomes are we most proud of in the collection? How does that
reflect our strength as a library?
What makes our collection unique? What can we be best at in our
community?
What is our proudest collection achievement in the last year or two?
How do we use our collection strengths to get results?
How do our collection strengths fit with the realities of the community?
What collection services do we do or provide that are world class for our
readers, the library community, and other potential stakeholders?
Strengths
Opportunities: What are our stakeholders asking for?
How do we make sense of collection opportunities encouraged by external
forces and trends?
What are the top five collection opportunities on which we should focus our
efforts?
How can we best meet the needs of our stakeholders, including readers, staff,
and the community?
Who are our possible new readers?
How can we distinctively differentiate ourselves from existing or potential
competitors?
What are possible new or strengthened rhizomes, products, services, or
processes?
How can we reframe challenges to be seen as exciting opportunities?
What new skills do we need to move forward?
Opportunities
Aspirations: What do we care deeply about?
When we explore our values and aspirations for the collection, what are
we deeply passionate about?
Reflecting on our Strengths and Opportunities conversations: what is the
collection, what should it become, and where should we position it in the
future?
What is our most compelling aspiration for the collection?
What strategic initiatives (i.e., projects, programs, and processes) would
support our collection aspirations?
Aspirations
Results: How do we know we are succeeding?
Considering our collection Strengths, Opportunities, and Aspirations, what
meaningful measures would indicate that we are on track to achieving our
goals?
What are 3 to 5 indicators that would create a scorecard that addresses a triple
bottom line of effectiveness, people, and planet?
What resources are needed to implement vital collection projects?
What are the best rewards to support those who achieve our collection goals?
Results
Insights from SOAR
Frames/Rhizomes

Practices/Measures

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4 Essential Collection Development Practices

  • 1. Designing Collection Experiences: 4. Concentration Roy Kenagy rjkenagy@netins.net www.whatwouldranganathando.org October 22, 2013 Waterloo Public Library
  • 3. List as many collection development practices as you can. Which ones do you prefer? • • • • • • • • • • Purchase alerts Make displays – presentation Pay attention to what’s going on in pop culture Format innovation – Nooks, playaway views Looking at other libraries, bookstores, Menards Listening to the readers Consulting core collection sources: Wilson, etc. Looking back at circulations of an author’s previous titles Cleaning up the appearance of the collection • • • • • • • • • Getting the right amount of copies Consulting reports from your scat tables Accessibility Using availability ratings to design your space more effectively Partnering/grant seeking: pursuing money Physical layout of the collection Ensuring readers can find what they want Considering your collection failures Having a purchase request policy/procedure
  • 4. Cedar Rapids Public Library, a long time ago.
  • 5. Image from Caitlin at http://mychocolatemoments.com/
  • 6.
  • 7. Lolly Parker Eggers. A Century of Stories: The History of the Iowa City Public Library, 1896-1997. Iowa City: Iowa City Public Library Friends Foundation, 1997.
  • 8. What are the advantages & disadvantages of collection management by subject specialists? Advantages Disadvantages • Ownership of the area assigned • Knows the subject area really well • Subject managed by someone who is an expert would have great depth • Won’t have an area of the collection that is neglected • Expert can consult better sources • Frees up time of selectors if responsibility divided • Could be biased toward one viewpoint • Labor-intensive • Financial limitations – less flexible in allocations • Area might suffer if specialist left or took leave of absence • Fabulous collection that is not of interest to your patrons • Uneven collection because of passions of individual selector • Rest of staff may not be aware of what’s in the collection
  • 9.
  • 10.
  • 12. Nathan Bedford Forrest. Who, according to Wikipedia, did not say “Git thar fustest with the mostest.”
  • 13. Concentration leverages the strategic power of availability. Surprise and delight your readers.
  • 14.
  • 15. Unlike the graphic arts, drawing, or photography, unlike tracings, the rhizome pertains to a map that must be produced, constructed, a map that is always detachable, connectable, reversible, modifiable, and has multiple entranceways and exits and its own lines of flight. It is tracings that must be put on the map, not the opposite. — Gilles Deleuze and Félix Guattari, A Thousand Plateaus (p. 21)
  • 18. What are some examples of the Pareto distribution from your public library experience? • • • • • Long tail: Bridge player James Patterson Amish fiction DVDs
  • 21.
  • 22.
  • 23. Rhizomes are a flexible and responsive tool for framing your collection.
  • 24.
  • 25.
  • 26.
  • 27. B. Joseph Pine II and James H. Gilmore. The Experience Economy. Revised ed. Boston: Harvard Business School Press, 2011.
  • 28. Public Library Service Responses Sandra S. Nelson for the Public Library Association. Strategic Planning for Results. PLA Results Series. Chicago: American Library Association, 2008.
  • 29.
  • 30. Diffusion of Innovations Based on Everett M. Rogers. Diffusion of Innovations. 5th ed. New York: Free Press, 2003.
  • 31. Where do you want to be on the innovation curve? • Early majority
  • 32.
  • 33. How do your policies and plans acknowledge the design frames? • Collection plan reflects service responses: popular fiction; reference collection • Collection development policy geared to defending patron complaints about selection choices
  • 34. The Narrative / Exposition Continuum
  • 35. "Raw Data" Is an Oxymoron, ed. Lisa Gitelman. Cambridge, Mass.: MIT Press, 2013.
  • 36. The Product Life Cycle Introductory Stage Growth Stage Maturity Stage Decline Stage Total Market Sales Time
  • 37. Product Life Cycle Exercise • • • • • • • • • • • • • • • • • • • • • Hardcover books Mature, tending toward decline Paperback books Mature, toward decline Graphic novels Mature, Growth, Growth E-books Growth, borderline with introductory Streaming video Intro, YouTube growth DVDs Mature, on borderline decline Spoken CDs Mature, tending toward decline maybe Music CDs Decline, Mature tending toward Decline 16mm film Dead Art prints Decline Puppets Growth?/Mature/Decline Streaming music Growth Blu-ray Growth/Mature Downloadable audiobooks Growth Public access computers Decline/Mature Print magazines Decline Services like Zinio Growth Research databases Decline Genealogy databases/narrative Growth Playaway views Growth Loaning e-readers Intro/Growth
  • 38.
  • 39. Transactional Budgeting Murray S. Martin and Milton T. Wolf. Budgeting for Information Access: Managing the Resource Budget for Absolute Access. Chicago: American Library Association, 1998.
  • 41. See John Carlo Bertot, Charles R. McClure, and Joe Ryan, Statistics and Performance Measures for Public Library Network Services, Chapter 3 (Chicago: American Library Association, 2001), for composite measures combining both traditional and electronic use, as well as possible ratios to put electronic use into perspective.
  • 43.
  • 44.
  • 45.
  • 46.
  • 49. 2013 Horizon Report Shortlists K-12 Higher Education Museums One Year or Less BYOD Cloud Computing Mobile Learning Online Learning Flipped Classroom Massively Open Online Courses Mobile Apps Tablet Computing BYOD Crowdsourcing Open Content Social Media Two to Three Years Electronic Publishing Learning Analytics Open Content Personalized Learning Augmented Reality Game-Based Learning The Internet of Things Learning Analytics 3D Printing Augmented Reality Electronic Publishing Location-Based Services Four to Five Years 3D Printing Augmented Reality Virtual and Remote Laboratories Wearable Technology 3D Printing Flexible Displays Next Generation Batteries Wearable Technology The Internet of Things Natural User Interfaces Preservation/Conservation Tech Wearable Technology
  • 50. Strengths: What can we build on? What rhizomes are we most proud of in the collection? How does that reflect our strength as a library? What makes our collection unique? What can we be best at in our community? What is our proudest collection achievement in the last year or two? How do we use our collection strengths to get results? How do our collection strengths fit with the realities of the community? What collection services do we do or provide that are world class for our readers, the library community, and other potential stakeholders?
  • 52. Opportunities: What are our stakeholders asking for? How do we make sense of collection opportunities encouraged by external forces and trends? What are the top five collection opportunities on which we should focus our efforts? How can we best meet the needs of our stakeholders, including readers, staff, and the community? Who are our possible new readers? How can we distinctively differentiate ourselves from existing or potential competitors? What are possible new or strengthened rhizomes, products, services, or processes? How can we reframe challenges to be seen as exciting opportunities? What new skills do we need to move forward?
  • 54. Aspirations: What do we care deeply about? When we explore our values and aspirations for the collection, what are we deeply passionate about? Reflecting on our Strengths and Opportunities conversations: what is the collection, what should it become, and where should we position it in the future? What is our most compelling aspiration for the collection? What strategic initiatives (i.e., projects, programs, and processes) would support our collection aspirations?
  • 56. Results: How do we know we are succeeding? Considering our collection Strengths, Opportunities, and Aspirations, what meaningful measures would indicate that we are on track to achieving our goals? What are 3 to 5 indicators that would create a scorecard that addresses a triple bottom line of effectiveness, people, and planet? What resources are needed to implement vital collection projects? What are the best rewards to support those who achieve our collection goals?

Editor's Notes

  1. We will begin talking about the cataloged collection: library holdings.I have trouble deciding whether to talk about selection or concentration first, because they are interdependent.
  2. He is buried in Memphis, and if I had known I would have visited his grave a couple of weeks ago.
  3. The areas under the green and yellow parts of the curve are equal80/20 rule is misleading
  4. Bollywood musicals on Netflix
  5. http://www.flickr.com/photos/68103485@N05/6208384471/sizes/l/in/photostream/Available under Attribution-NonCommercial-ShareAlike 2.0 Generic
  6. BISAC is an acronym for Book Industry Standards and Communications.