A closer look at why social collaboration within the enterprise is more like eBay than Facebook, where its about purpose and function, not LOL Cats and pictures of what you ate for breakfast. This is a keynote presentation given at the 'SharePoint Success Stories' event in Cape Town SA in September 2013, followed by sessions at SPSCPT and SPSDBN.
3. Some of the topics we’ll discuss :
• Why is everyone so interested in social?
• Where is the business value?
• What are the differences between SharePoint
social features and Yammer features?
• What does it take to make social successful
in the enterprise?
4. About me
Christian Buckley
Director, Product Evangelism at Metalogix
Based in Seattle, Married for 23 years w/ 4 kids
2-time SharePoint Server MVP,
Forbes/Harmon.ie Top 20 Influencer,
ESPC13 Top Community Contributor, 4-time author,
Member of MSFT Community Leadership Board
@buckleyplanet http://www.buckleyplanet.com
5. Get the Book
Available from Microsoft Press
Order your copy at http://oreil.ly/qC4loT
Tackle 10 common business problems with proven SharePoint solutions
• Set up a help desk solution to track service requests
• Build a modest project management system
• Design a scheduling system to manage resources
• Create a site to support geographically dispersed teams
• Implement a course registration system
• Build a learning center with training classes and resources
• Design a team blog platform to review content
• Create a process to coordinate RFP responses
• Set up a FAQ system to help users find answers quickly
• Implement a cost-effective contact management system
6. Your end users want social.
They don’t know why they
want it….but they want it.
Right now.
7. What is the #1 request
from your end users?
“I want something
that looks like
FaceBook”
(What does that even mean?)
11. Facebook ≠ enterprise social
An Avanade global study of enterprise social
collaboration trends, analyzing the habits of
4,000 users and 1,000 IT and business
decision-makers in 22 countries, found that
Facebook is twice as popular as SharePoint – 73% to 39%
Facebook is also four times more popular that IBM Open connections
(17%) and six times more popular than Salesforce’s Chatter (12%)
http://ubm.io/17WDTQs
12. Facebook ≠ enterprise social
Of course…
Although Facebook is used by 74% of
organizations surveyed, organizations put
SharePoint and Chatter (tied at 23%) at the top
of their list of deployments for the coming year
When asked about priorities, Facebook fell to the end of the list
http://ubm.io/17WDTQs
21. Yammer + SharePoint Roadmap
Today
Option to replace
SharePoint Newsfeed
with Yammer
Yammer app for
SharePoint
SharePoint 2013 on-
premises guidance
Tomorrow
New User Experience
Document conversations
Office 365 Single sign-on
Future
External Communication
Email integration
Enhanced messaging
22. “Organizational success with
social media is fundamentally a
leadership and management
challenge, not a technology
implementation.”
The Social Organization, Bradley and McDonald (Gartner)
37. They surface data
They provide context
They extend the search experience
They are increasingly being viewed as the
way in which people communicate
Why are social tools important?
38. Problems with “eBay as Social” model
Look to the adoption lifecycle
Initial excitement, its shiny and new
Increased productivity
Soon, experts develop, and novices wander away
“Trolls” start appearing and mucking things up
Introverted social activities dilute the message
After that, “social silos” are created
Lack of alignment with business processes
40. Let’s go back to the
FaceBook/eBay metaphor
one more time
41. Split screen of facebook vs ebay
Means to an end – a specific activity, self-focused
Versus a community, a business focus
42. “Social media, community,
and purpose are the indispensable
components that together
produce mass collaboration.”
The Social Organization, Bradley and McDonald (Gartner)
43. The elusive “Business Value” problem
When your community has strong business alignment, a sense
of purpose, people will contribute, driving business value
Some people talk about “driving innovation.” What they really
mean is the “emergence of ideas” between people, across
teams, between partnering organizations
Clarifying thoughts
Sharpening messaging
Refining ideas
Delivering value
49. Q&A
I am not a consultant, so I do not
directly work with companies to
help them design their social
strategies
However, I personally embrace the
eBay model …and charge a small
transaction fee for having
watched my presentation
I also accept PayPal
50. Rate this session and win at
http://www.sharepointsaturday.co.za
SharePint at Eastwoods from 5pm onwards
Contact me at cbuck@metalogix.com or @buckleyplanet
Thank you!
Editor's Notes
As SharePoint extends into broad adoption and business solutions such as extranets securing the SharePoint content is key.
As SharePoint extends into broad adoption and business solutions such as extranets securing the SharePoint content is key.
Note, this is the design so not using real numbers.A dashboard – a simple way to provide a bunch of data in one single view. Think about your car dashboard.