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Tripping Hazards: Where Do Patrons Stumble on our Website?

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Presentation with Annis Lee Adams for Internet Librarian, October 2013

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Tripping Hazards: Where Do Patrons Stumble on our Website? Using Web Analytics for Site Improvement Margot Hanson, California Maritime Academy Annis Lee Adams, Golden Gate University Internet Librarian Mon. Oct. 28, 2013
Problem: Patrons Tripping ● New university website w/out usability testing ● Anecdotal evidence suggested that the library website was confusing
Research Questions ● Where do our patrons get stuck on our website? ● What are they looking for?
Solution: Use data to clear the path Analyzed 4 data sources to improve the user experience of the library website. http://www.flickr.com/photos/julianturner/603667067
Jan Pr oje 2013 ct Ch ar ter Feb Rev iew 2013 ed IM sta ts Feb 11- Dist rib Feb 22 ute dp atr on Re su March vi rv ew ey ed 2013 Go og le a Feb 27- Patr na lyt on Mar 22 ics int erv iew s March - Imp ch lem June an ge ented s Timeline
Google Analytics Pageviews Sept 24, 2012 - Feb 25, 2013
Patron Interviews We asked: ● What would you expect to find in the following sections? We found out: ● Titles & content for navigation tabs clipart.com
Before After
Looking into the Future Usability testing Analytics analysis after changes http://www.flickr.com/photos/bitterjug/870861414
Takeaways ● You don’t need mountains of data to make decisions! ● You can start seeing patterns after asking only a few people questions about your site. ● It’s an iterative process--you can make changes, and then make some more!
Questions?
Image Sources ● http://www.clipart.com ● Street sweeper image via flickr user julianturner: http://www.flickr. com/photos/julianturner/603667067 ● Crystal Ball image via flickr user bitterjug: http://www.flickr. com/photos/bitterjug/870861414/

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Tripping Hazards: Where Do Patrons Stumble on our Website?

  • 1. Tripping Hazards: Where Do Patrons Stumble on our Website? Using Web Analytics for Site Improvement Margot Hanson, California Maritime Academy Annis Lee Adams, Golden Gate University Internet Librarian Mon. Oct. 28, 2013
  • 2. Problem: Patrons Tripping ● New university website w/out usability testing ● Anecdotal evidence suggested that the library website was confusing
  • 3. Research Questions ● Where do our patrons get stuck on our website? ● What are they looking for?
  • 4. Solution: Use data to clear the path Analyzed 4 data sources to improve the user experience of the library website. http://www.flickr.com/photos/julianturner/603667067
  • 5. Jan Pr oje 2013 ct Ch ar ter Feb Rev iew 2013 ed IM sta ts Feb 11- Dist rib Feb 22 ute dp atr on Re su March vi rv ew ey ed 2013 Go og le a Feb 27- Patr na lyt on Mar 22 ics int erv iew s March - Imp ch lem June an ge ented s Timeline
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  • 9. Google Analytics Pageviews Sept 24, 2012 - Feb 25, 2013
  • 10. Patron Interviews We asked: ● What would you expect to find in the following sections? We found out: ● Titles & content for navigation tabs clipart.com
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  • 14. Looking into the Future Usability testing Analytics analysis after changes http://www.flickr.com/photos/bitterjug/870861414
  • 15. Takeaways ● You don’t need mountains of data to make decisions! ● You can start seeing patterns after asking only a few people questions about your site. ● It’s an iterative process--you can make changes, and then make some more!
  • 17. Image Sources ● http://www.clipart.com ● Street sweeper image via flickr user julianturner: http://www.flickr. com/photos/julianturner/603667067 ● Crystal Ball image via flickr user bitterjug: http://www.flickr. com/photos/bitterjug/870861414/