Does your digital strategy target ‘everybody’ or ‘all developers’? If so, beware! Most successful programs start with a focused strategy targeting a specific developer-type and need and is based on an analysis of developer populations and profiles.
Join Apigee’s Sam Ramji and Michael Rasalan from Evans Data Corporation, the leader in research and market intelligence in the developer and software development industry, to understand why the size and makeup of the developer community is critical to your adoption strategy. Discover the strategies for reaching different types of developers.
We will discuss:
- Why is segmentation important to your strategy?
- How many developers are there? What are their profiles?
- What are the latest trends in developer populations, profiles, and technology usage trends?
- How can you apply this knowledge to reach developers?
24. Global Developer Population and Demographic Study
Overview of Relevant Data Sources
OECD
Statistics
University
enrollment
statistics
World Bank
World Bank
National
Bureau of
Economic
Research
CIA World
Factbook
Extensive secondary
research feeds into the
Evans Data developer
population model
Other
regional
sources
International
Monetary
Fund
US Census
www.evansdata.com
25. Global Developer Population and Demographic Study
Gathering and Evaluating Data
EDC s proprietary computer simulation model ranks 23
variables on a proportional basis according to their predictive
power with respect to regional and country level developer
population growth.
Data Input
Verified data are
input into model
Analysis
Model ranks
variables by
predictive power
Some data streams are:
• Growth in tertiary education
Output
Model establishes
developer
population
• Number of internet hosts per 1000 people
• Population growth
• Number of PCs per 1000 people
• Number of smartphones per 1000 people
• Growth in secondary Education
• Growth in GDP per capita
Prediction
Simulations
predict future
growth
www.evansdata.com
30. Segments Defined by Target Audience
Scientific
3%
Other
6%
OEM
5%
This way of looking at
developers segments
the market based on
who the developers
target is for their apps
ISVs
33%
Internal
Corporate
33%
VARs,
Consultants
20%
www.evansdata.com
31. Segments Defined by Role
40%
35%
30%
25%
20%
15%
10%
5%
0%
Pro
developer
Manage /
Develop
Dev
Manager
Non-pro
developer
Hobbyist
Student
Teacher /
Academic
Other
This way of segmenting developers is by the role they have in
developing software – as specified by the developers themselves
www.evansdata.com
34. Use of Scripting Languages
Scripting Languages 2013
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Javascript
PHP
Python
Perl
Ruby
Other
Javascript is almost ubiquitous among scripting language users.
Use of scripting languages in general has increased along with new
form factors for targets. Sixty seven percent use scripting languages at
least some of the time.
Chart shows scripting language use among scripting language users
www.evansdata.com
36. Targeted Mobile Devices
Targeted Form Factors
100%
Smartphones
Tablets
80%
Netbooks
Feature Phones
60%
40%
20%
0%
Fall 2010
Spring 2011
Fall 2011
Spring 2012
Fall 2012
Mobile Development Survey, 2012, Vol 2, Evans Data Corp
Smartphones and tablets are defining the mobile landscape
www.evansdata.com
45. The ONLY conference for
Developer Relations Program
Professionals
Keynote Speakers from
Evans Data, IBM, Intel, AT&T,
Samsung, and Ford
Save the date:
March 24 and 25, 2014
Santa Clara, CA
Two full days of insights,
networking, interaction with the
leaders of some of the most
important developer relations
programs
Special Boot Camp
session on
Save $300 with promo code APG19
March 23
Call 800-831-8030 for details or visit
our website at www.evansdata.com