CREATIVE EUROPE. Ene Katrine Rasmussen. 25 februar 2014.

Editor's Notes

1. Welcome to Creative EuropeLet’s take a look at the Creative Europe programme, and what benefits and opportunities it offers to the cultural and creative sectors.
2. About Creative EuropeSo, what is the Creative Europe programme and why is it being launched? Well, The cultural and creative sectors express Europe’s immensely rich and diverse cultural heritage, and contribute to the development of our societies. These sectors play a major role in the European economy and help generate growth and jobs.Creative Europe is designed to protect and promote cultural and linguistic diversity in the EU, strengthen the competitiveness of these sectors, and open up new markets, opportunities and audiences for those involved.It brings together and builds on the success of the Culture, MEDIA and MEDIA Mundus programmes, which ran from 2007-2013, and offers thousands of artists, cultural professionals and organisations the chance to secure funding for a wide range of activities, within and outside the EU.There are three parts to the new Creative Europe programme – the Culture sub-programme, the MEDIA sub-programme and the Cross Sectoral Strand – each of these will be covered in more detail later on in the presentation.
3. Budget BreakdownIn terms of budget, the European Commission have shown their commitment to Creative Europe by proposing a massive €1.46 billion, which is a 9% increase on the previous programmes.The funding is approximately distributed as shown, with 56% reserved for the MEDIA sub-programme, 31% for the Culture sub-programme and 13% for the Cross-sectoral strand://ec.europa.eu/culture/media/creative-europe/index_en.htm
4. Culture sub-programmeCreative Europe’s Culture sub-programme is intended to help cultural and creative organisations to operate across borders both within Europe and internationally.The programme provides opportunities for the exchange of artists and performers between countries, allowing them to reach out to new and larger audiences in the EU and beyond.Another focus is on supporting cultural and creative individuals and groups to enhance their skills and abilities by engaging in international cooperation activities and building strong international networks.To sum up, the main priorities are cross-border cultural activities, the wider circulation of European literature, and stimulating interest in, and improving access to, European cultural and creative works and cultural heritage.Now let’s takea closer look at the main areas in the Culture sub-programme.
5. MEDIA sub-programmeThe MEDIA strand of Creative Europe supports the EU’s film and audiovisual industries to develop, distribute and promote their work across all platforms.It helps projects with a European dimension to get off the ground and find new international markets, and also part-funds the training and development of both budding filmmakers and established professionals.Funding is targeted at a number of areas including: strengthening the industries’ levels of innovation and competitiveness, testing new approaches to audience development, helping to develop projects with a greater international appeal, and encouraging more European and international co-productions.Finally, the programme aims to increase the distribution of audiovisual projects through international marketing, branding, distribution and exhibition, and make them more widely available through promotion, events, film literacy initiatives and festivals.So that gives you a brief overview of the MEDIA sub-programme. Now we’re going to breakdown some of those areas into more detail.
6. Training & Development SupportFunding through the MEDIAsub-programme helps to provide audiovisual professionals with the necessary skills to adapt to new market developments, through activities such as training, knowledge sharing and networking. Support is offered for the development phase of a range of audiovisual activities, with the aim of encouraging companies to develop works with high creative and artistic values so that they enhance their appeal among international audiences.Works specifically intended for television can also receive support providing that several different countries participating in the MEDIA sub-programme participate.
7. Cross Sector SupportWhile the Culture and MEDIA sub-programmes operate in their own sectors and have their own aims, Cross Sector Support is dedicated to all sectors covered by the Creative Europe programme and helps small cultural and creative firms access finance.From 2016, a €121 million financial guarantee instrument will be available to provide loans to operators from the cultural and creative sectors. There will also be support for transnational policy cooperation, and for pilot projects
8. InformationTo find out more about the Creative Europe programme, visit the websites shown on the slide.