Pitching master class
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Pitching master class for the Sydney Health Tech Meetup. Target investors, partners and customers with a strong value proposition.
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Pitching master class
- 3. Ben Wright Director, Commercial Development www.atp-innovations.com.au September 2012
- 5. 1 / 15 sec
- 6. Stotting
- 10. they DON’T CARE about your technology
- 11. Content • 12 x slides • > 40 font • < 10 words / page • Be graphic
- 12. TITLE Tag Line “Quote from a credible investor or key opinion leader about your business”
- 13. PROBLEM What is the problem you solve or the unmet need you address? WHY?
- 14. SOLUTION How do you solve this problem? What is your value proposition?
- 15. OPPORTUNITY Data / Statistics on market size Existing proof points Timing
- 16. MARKET Who is your target customer? What is your relationship with the customer? Bottom-up financial forecasts
- 17. BUSINESS MODEL Explain how you will make money What is your revenue model?
- 18. CHANNELS Approach / tactics that will be used to get customers What will you do now vs. future customers
- 19. ADVANTAGE Describe your competitive advantage Registered IP, Know-how, Relationships etc.
- 20. TEAM Detail the core team and its track record Why are you the best team to take this technology to market?
- 21. ACTIVITY Detail the activities undertaken by the business to-date. Track Record / Key Metrics What will you do next?
- 22. ASK Detail the audience ask: Invest in us Partner with us Buy our vision / Buy our widget “We are raising X to do Y over Z time period”
- 23. SUMMARY This is a massive opportunity We’re better because … Demonstrated metrics This is our ask and use of funds Name + Role + Phone + Email
- 24. Review 4 elements of pitching Pitch content Pitch template
- 26. Ben Wright +61 (0)2 9209 4444 b.wright@atp-innovations.com.au