A presentation from StartSomeGood.com CEO and Cofounder Tom Dawkins at the Third Sector Summit 2014 covering (rapidly), the past, present and future of crowdfunding and why it matters for social impact organisations.
20. Why crowdfund?
• Engaging and game-like
• Transparency around goals and outcomes
• Market validation
• More than money
• Great for events/product launches
• High success rate
• You can start now
Ask: “Put your hands in the air if you have heard of crowdfunding – keep them up if you feel confident you could explain to a friend – keep up if you’ve contributed to a campaign – keep up if you’ve run a campaign.” Pick someone who said they were confident re definition and ask them to define.