10 things you need to know about Facebook marketing in 2014
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A presentation I did at the Webforum conference in Oslo, March 2014. Book me here: http://thomasmoen.com/foredrag
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10 things you need to know about Facebook marketing in 2014
- 1. things you need to know about Facebook marketing in 2014. #FANBOOSTER
- 2. Follow me on twitter, add me on LinkedIn and G+ @thomasmoen #FANBOOSTER
- 3. ‘fanbuːstə/ Fanbooster is a digital marketing platform, focusing on Facebook. #FANBOOSTER
- 4. #1: Facebook is not going anywhere #FANBOOSTER
- 5. #FANBOOSTER
- 6. 0 20 40 60 80 Facebook LinkedIn Pinterest Twitter Instagram 1718 2122 71 13 1615 20 67 2012 2013 Kilde: PEW Research Center Hvor mange prosent av online befolkningen? #FANBOOSTER
- 7. 0 17,5 35 52,5 70 Facebook Instagram Twitter Pinterest LinkedIn 52 45 32 22 14 34 30 2120 22 13 23 46 57 63 Daglig Ukentlig Sjeldent Frekvens bruk av sosiale medier #FANBOOSTERKilde: PEW Research Center
- 8. 2.8M aktive brukere 70% av alle med nett i Norge 1.7M daglig via mobil 51% av alle med mobil i Norge #FANBOOSTER Facebook i Norge akkurat nå
- 9. #FANBOOSTER Timer brukt på media via mobil i måned Source: Calculated based on April 2013 comScore data 13:03 6:26 5:58 2:30 3:33 Yahoo! Microsoft Twitter Instagram Google Facebook 1:36
- 10. #FANBOOSTER 19. februar 2014 Facebook kjøper What’sApp 16B$ 9. april 2013 Facebook kjøper Instagram 1B$ Facebook kjøper innovasjon
- 11. #1: Facebook is not going anywhere #FANBOOSTER
- 12. #2: But it’s no longer free (if it ever was) #FANBOOSTER
- 13. #FANBOOSTER Første skudd var gratis.
- 14. #FANBOOSTER Show me the money!
- 15. #FANBOOSTER Reklame har alltid kostet penger.
- 16. #FANBOOSTER
- 17. #FANBOOSTER
- 18. #FANBOOSTERKilde: Mediebyråforeningen -15 -7,5 0 7,5 15 22,5 30 Internett Direktereklame Andre medier TV Utendørs/plakat Kino Radio Ukepresse/magasiner Dagspresse Fagpresse Internett: 27.8% økning! Reklame investeringer
- 19. #FANBOOSTER «Vi tror Facebook runder én milliard kroner i annonseomsetning i Norge i år, og at majoriteten kommer fra mobil.» Espen Grimmert, iProspect
- 21. #FANBOOSTER Men det invisteres ikke bare i «spending» men mennesker også Investeres ikke bare i reklame, men i arbeidskraft.
- 22. #FANBOOSTER Men det invisteres ikke bare i «spending» men mennesker også Det har tatt tid for de store å snu seg, men nå er mange endelig på plass.
- 23. #2: But it’s no longer free (if it ever was) #FANBOOSTER
- 24. #3: It’s about going all in #FANBOOSTER
- 25. Mye tid og penger kastes bort pga gamle tankesett og halve løsninger. #FANBOOSTER
- 26. #FANBOOSTER Sett av tid, mennesker og penger. Ta dette på alvor, kun da det skaper resultater.
- 27. #FANBOOSTER
- 28. #3: It’s about going all in #FANBOOSTER
- 29. #4: It’s about content and community #FANBOOSTER
- 30. #FANBOOSTER
- 31. #FANBOOSTER
- 32. En presentasjon fra DIST laget av Thomas Moenhttp://tcmn.blogg.no #FANBOOSTER
- 33. CONTENT MARKETING Advertising that doesn't feel like advertising. #FANBOOSTER
- 34. CONTENT MARKETING Content from a brand that gives value without interrupting or asking for something in return. #FANBOOSTER
- 35. CONTENT MARKETING But it should also create some kind of value for you as a brand. #FANBOOSTER
- 37. #FANBOOSTER
- 39. #FANBOOSTER
- 40. #FANBOOSTER
- 41. #FANBOOSTER
- 44. #FANBOOSTER
- 45. #FANBOOSTER
- 46. #FANBOOSTER #4: It’s about content and community
- 47. #5: It’s about targeting your audience #FANBOOSTER
- 48. #FANBOOSTER På Facebook er det lett å være målrettet!
- 49. #FANBOOSTER Bygg dine custom audience
- 51. #FANBOOSTER
- 52. Betaler kun når de du vil ser det. #FANBOOSTER
- 53. #6: It’s about testing and listening #FANBOOSTER
- 54. #FANBOOSTER Test alt som kan testes
- 55. #FANBOOSTER Data forteller sannheten, ikke din synsing.
- 56. #FANBOOSTER
- 57. #FANBOOSTER
- 59. #FANBOOSTER
- 60. #6: It’s about testing and listening #FANBOOSTER
- 61. #7: It’s about measuring #FANBOOSTER
- 62. #8: It’s about planning ahead #FANBOOSTER
- 63. When should we post?
- 64. 06:30 08:00 09:30 11:00 12:30 14:00 15:30 17:00 18:30 20:00 21:30 23:00 Green: engagement Blue: brand posts
- 65. When brands post When they should post 6 am 5 pm 11 pm
- 66. Monday Tuesday Wednesday Thursday Friday Saturday Sunday What days are brands posting?
- 67. Monday Tuesday Wednesday Thursdag Friday Saturday Sunday What days get the most response?
- 68. When brands post When they should post Monday - Friday Weekend
- 69. weekends 17 pm and 11 pm
- 70. We post when we are at the office, and that’s when you get the least response. Ever heard about scheduling Facebook posts?
- 71. #FANBOOSTER
- 72. #8: It’s about planning ahead #FANBOOSTER
- 73. #9: It’s about (simplifying) your data #FANBOOSTER
- 74. #1: Facebook is not going anywhere #2: But it’s no longer free (if it ever was) #3: It’s about going all in #4: It’s about content and community #5: It’s about targeting your audience #6: It’s about testing and listening #7: It’s about measuring #8: It’s about thinking ahead #9: It’s about (gathering) data #FANBOOSTER
- 75. #10: Be a priest, not a salesman #FANBOOSTER
- 76. #FANBOOSTER
- 78. 7FH #FANBOOSTER
- 80. ECC7 #FANBOOSTER
- 81. bäxÜ DFC CCC áÉÄw #FANBOOSTER
- 82. EI CCC CCC 7 #FANBOOSTER
- 83. #FANBOOSTER
- 84. If you don’t have anything to say, shut up - and create something worth talking about! ! - Petter Gulli, DDB #FANBOOSTER