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Unlocking Audience Participation Rev2.0
Begin with the end in mind
Begin with the end in mind
Describe the session’s desired outcomes
Begin with the end in mind
Create a compelling title for
       your session
Choose a session title that indicates
       who should attend
Choose a session title that speaks
       to your audience
Preparation   1
Prepare your thoughts
Anticipate their expectations
Research = Credibility
The Workshop   2
Make a strong start




                      14
Set the ‘rules’ up front
Establish what is out of scope
Stick to your plan
Capture their interest
Capture their attention
Get them excited
The 1st 5 seconds is critical
You don’t get a 2nd chance to
   make a 1st impression
"The answers in the room"
"The answers in the room"
Show them your vision of the session
Give them the “Big Picture”
The Power of 3
Keep the discussion moving
Focus their attention
The journey is non-linear
Keep them together
Delivery Dos and Don’ts   3   32
It’s not about you
Encourage participation
Gain a new perspective
Respect your start and finish times
Content Dos and Don’ts   4   37
Anticipate the unexpected
Overcome speed obstacles
Stop: Pause, take a break, recap and
           then move on
Involve your Audience
Engage your Audience
Speaking with your hands
Deliver something for
      everyone
Workshop Conclusion   5   45
Change their perspective

                           46
Get them to ‘lift their gaze’
Get them to buy your ideas
Seek participant feedback
End with the beginning
       in mind
Unlocking Audience Participation Rev2.0
52
Workshop Flight Path Checklist




 53
Workshop Checklist


 •   Start with the end in mind
 •   Do your preparation. Plan your time
 •   Start strong. “You don’t get a 2nd change to make a 1st impression.”
 •   Involve them immediately by asking questions: open -> closed
 •   Create clarity by telling them the session’s objectives and timing
 •   Involve, involve, involve everyone all of the time
 •   Use stories, anecdotes and humor to maintain momentum
 •   Pace yourself and make sure that you end on time
 •   Don’t judge: all comments and opinions are equally valid
 •   Finish strong: summarize key ideas and actions, agree next steps



                         SalesChannel Europe ©2009 All rights reserved
Workshop Checklist



 Remember:
 1. You are the workshop facilitator, not the presenter
 2. Treat everyone as individuals, not by title or company
 3. The answer is in the room. You have to bring it out!
 4. Enjoy yourself. If you have fun they will too!




                       SalesChannel Europe ©2009 All rights reserved
David R Ednie
                        President & CEO
               SalesChannel Europe SARL
                    Ph: +33 676 600 925
Email: david@saleschannel-europe.com
Website: www.saleschannel-europe.com
 Blog: http://saleschannel.blogspot.com
                                     56
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