7. What you will learn
• Develop a monitoring station using Search query
results (Google, Bing, Twitter) Blog RSS feeds
• Create triggers to track outbound email, social and
other digital communications into a Google calendar
• Integrate tracking calendar with Editorial Content
calendar and share with a team
• Share the results with your team via Dashboards
9. Step 1 Monitoring Station
• Key phrase searches
• Hashtags
• Thought leaders
• Communities
• Competitor sites
• Social accounts
• Anything you can put in a RSS feed!
10. Why Monitor?
• Acquire Customer
Knowledge
• Gain Competitive
Advantage
• Monitor Business
Influencers
• See what your
community is talking
about!