Session presented at the University of York Learning and Teaching Conference, 8 May 2013. Overview of the social media project which gives students the opportunity to learn new skills within a social science subject context.
Mattingly "AI & Prompt Design: Large Language Models"
Social media for social policy: working together for creative employability skills development
1. SOCIAL MEDIA FOR SOCIAL POLICY
Working together for
creative employability skills development
Learning and Teaching Conference, York – 8 May 2013
Matt Cornock (SPSW), Heather Stout (Careers),
Simon Davis (ELDT), Wayne Britcliffe (ELDT),
Lidiya Cherneva and Megan O’Kane (SPSW Students)
2. In this session
• Case study of extra-curricular skills
development contextualised within subject
• Student experiences
• Supporting employability
• Discussion
3. About Social Media for Social Policy
• Identified a forward-looking skills gap
• Provides intensive group project experience
• Draws upon pockets of expertise
4. About Social Media for Social Policy
• Group/project work
supported by Careers
• Technical expertise from
Elearning Development
Team
• PGWT subject
knowledge
• Employability
development with
Careers
Components of course
Project contextualisation
Establishing groups
Workshops
Unscheduled working
Final presentations
Review and transferability
5. Training provided
• Students evidenced
transferability of skills
• Increase in confidence
level is just as
significant
9. Happiness Worldwide Project
Social Media Mini Course Happiness Worldwide Project
Clear
message
Copy
right
Quality
of work
Strong
team
Clear
message Copy
right
Quality
of work
Strong
team
10. Skills: Strong team
• Staying calm under pressure
• Every person has specific qualities and can
contribute in a different way
11. Skills: Clear message and quality of work
• Creating engaging clear message
• Recheck materials before posting online
www.chwellbeing.com
12. Skills: Consent and rights
• Copyright on images used in videos
• Explaining to people how their contribution
will be used
14. Careers: Supporting employability
• Introduction to
– Team working
– Personal effectiveness
– Project planning
• Evaluation
– Reflections on highs and lows
– Learning points
– Articulating experience to employers
• York Award points
'I think this was a good idea because it is the sort of thing businesses
make their employers do, to learn how to work as a team better.'
17. What projects would work for you?
Social media development Outreach / Widening Participation
Case study development Embedded assessment
Student-led podcasts Subject promotion
@Work project Consultation / Pro Bono
18. Discussion notes
Transition to HE
In schoolsMarketing
Sustainability of projects
Creative group work
Promo videos
Engagement (e.g. Year 3 advising
Library Skills to Year 1 students)
Module choices
Mini-lecture
Utilising subject knowledge
Skill to present
to different audiences
Awareness of audience
Articulating through
another medium
Music and media
Importance of subject context
Maintaining enthusiasm
throughout the year
Constraints around
embedding in
curriculum
Particularly when involving externals
Managing expectations of externals
Case study approach
rather than service
Enterprise/commercialisation Continuity and follow-on projects
Driven by students or sustainability embedded