How to Write Emails People WANT to Respond to [Sales Template]
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Want people to actually respond to your emails? Here's our 5-part formula for making it happen.
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How to Write Emails People WANT to Respond to [Sales Template]
- 1. How to Write Emails People Want to Respond to. SALES T EMPLATE
- 2. Want people to respond to your email? Here’s our 5-part formula: 1 Prep Your Email 2 Subject Lines 3 Opening Line 4 Body Copy 5 Signature
- 3. Prep Your Email. 1
- 4. Before you start writing, take 5 – 10 minutes to prepare with relevant information.
- 5. Try a simple Google search.
- 6. See if they blog – If so, what do they care enough about to write about it?
- 7. Find their social presence – Do they have an interesting new post? Have any recent updates?
- 8. Check company website – Review the about us page or management page.
- 9. But don’t let your newly acquired bank of information end your prep.
- 10. We actually need a reason to reach out to someone.
- 11. Think: How are you connected? Do you ha ve mutual connections? Use them in your introduction to establish credibility.
- 12. Research: Use a trigger event. Did an internal or external event happen that influences your email introduction?
- 13. Personalize: Leverage lead intelligence. What pages did they most recently view on your site? Which search terms drove them to your business?
- 14. Once we establish context, we can leverage that information to start a personalized email conversation. Context
- 15. Subject Lines. 2
- 16. First set a goal – that’s not closing the deal. Instead, focus on getting a response.
- 17. Now, let’s use that context to write our emails. Let’s start with subject lines.
- 18. Mike, quick question for you.
- 19. [Mutual connection] recommended I get in touch.
- 20. Ideas for [thing that’s important to them].
- 21. Question about [recent trigger event].
- 22. Question about [a goal they have].
- 23. Thoughts about [title of their blog post].
- 24. Have you considered [thought / recommendation]?
- 25. Meanwhile, avoid this words in your subject lines. x Final x Complimentary x Reminder x Help x Sale x Donation x Tempting x Don’t x Specials x Exciting x Unique x Discount x Solution x Partner x State of the Art Credit: Jill Konrath
- 26. Opening Line. 3
- 27. Now, let’s begin writing the content inside your email.
- 28. How many emails do you reply to that begin with, “My name is ...” NAME
- 29. Start off by saying something about them, not you.
- 30. Mike, I noticed you ...
- 31. Mike, [Mutual connection] mentioned ...
- 32. Mike, Saw that we both ...
- 33. Mike, I loved your post on ...
- 34. Mike, Congratulations on ...
- 35. Want to know if your email was even opened? Track it with Sidekick, a free tool that alerts you when an email has been opened or clicked. Click here to try it.
- 36. Body Copy. 4
- 37. Your body copy should relay your value by connecting you to your prospect.
- 38. Avoid generic value propositions like: “We help we b marketing firms increase their lead generation by 400% and effortlessly prove ROI to their clients.”
- 39. Instead, try asking a great question that aligns your research with your prospect’s goals.
- 40. How, if at all, would you like to improve your strategy?
- 41. Is [benefit to them] a priority for you right now?
- 42. Do you have any unanswered questions about [topic of learning]?
- 43. Are you after a lifestyle business, or world domination?
- 44. Are you alone on this?
- 45. Has it always been this way?
- 46. Would it be nice, or does it have to happen?
- 47. What would you do if you were me?
- 48. Was this all your idea?
- 49. For more questions, check out Rich Roberge’s full list: http://rickroberge.com/questions/ Was this all your idea?
- 50. Signature. 5
- 51. Your email signature shouldn’t be a distraction.
- 52. Instead, they should: ü Keep it short – aka no need to scroll up, down, left, or right. ü Use plain, black and white text. ü Leave contact information and a link to view your online profile of choice.
- 53. Put that all together, and you have the sales email template that crushes it for us.
- 54. Personalized subject line. First name, Opening line about the prospect ... Question that aligns with the prospect’s goals. Simple signature,
- 55. Now, start getting real insights into how this template works for you.
- 56. And use Sidekick to do it for free. Click to try Sidekick today. Sidekick is a free tool that shows who has opened and clicked your emails. These notifications can be received instantly on desktop or mobile – so you know which emails are performing best wherever you are.
- 57. Michael Pici SALES MANAGER, HUBSPOT @MichaelPici Anum Hussain GROWTH MARKETER, SIDEKICK BY HUBSPOT @anum
- 58. For more sales techniques, check out Jeff Hoffman’s workshops and trainings: Corporate Sales Training Public Workshop Workshop Fact Sheet