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State of the Union
Cloud Computing Services & Software
2014
@47lining
www.47lining.com
1
The Menu
Intro
• About Us
• What Drives Cloud Adoption? For Who? With What First Steps?
The LandScape
• Stack Providers | IT Providers | Distributions
• Iaas | PaaS | SaaS
• Public | Private | Hybrid
• New Entrants & Established Players
• Transformation: What’s Happening Here?
Which Offerings are Right for You?
• “Cloud-Native” Application & Platform Development
• APIs & Automation
• “Feature Complete”ness
• Economics
TakeAways
• Some Suggestions
• Discussion / Q&A 2
About Us
• Boutique, highly specialized consultancy
• We help our customers drive new revenue
through Cloud-enabled transformation initiatives.
• Practices:
– Cloud Strategy
– Cloud-Native Software Development
– Cloud Automation & Operations
3
The Framing for this Story
Source: Modularity in the Design of Complex Engineering Systems,
Carliss Baldwin and Kim Clark. January, 2004
IBM
electronic
computers
networking
equipment
semiconductors
programming
services
Packaged
software
Microsoft
4
Source: @HighTechDad
5
Why Cloud Adoption?
Adoption Scenarios
• Dev/Test
• Autoscaling Web / Mobile Apps
• Backup / Disaster Recovery
• Integration / Façade Services
• B2B Data Collaboration Ecosystem
• Data Manufacturing / HPC
• Analytics
• Application Services Migration
Adoption Drivers
• Cost
• Agility / Speed
• CapEx -> OpEx
• Scale / Volatility
Cloud Adopters
Employees | Dev Teams | Startups | Business Owners | IT Owners
6
Stacks | Big IT | Distributions
Cloud
Transformation
“Big Stacks”
Distributions“Big IT”
Provide Capital for Physical
Capacity
Productize Large-Scale
Offerings
(Business & Consumer)
Provide Technology Underpinnings
For Cloud Mgmt Platforms
Provide IT Business Solutions and
Transformation Services 7
The “Big Stack” Providers
All have different motivations & entry paths to Cloud Services.
(This is important!)8
The “Big IT” Providers
Acquisitions
Product and Consulting Services Investments
Forward and Backward Integration
Support for Distributions9
The “Big Distributions”
10
Cloud Services “Pyramid”
Transformation
Services
Software
as a
Service
Platform
as a
Service
Infrastructure
as a
Service
Managing Migration to
New IT Paradigms
Business & Consumer
Apps
Application Deployment
Scaling / HA
Monitoring
Compute
Networking
Storage
11
Public | Private | Hybrid
Public
MultiTenant
Private
Biz1
Private
Biz2
Private
Biz3
Private
Biz …
12
13
What’s Happening Here?
Business
IT Spend
Traditional
Private
Public
Hybrid
IaaSPaaSSaaS
Market
IT Spend
IaaSPaaSSaaS Traditional
Private
Public
Hybrid
Transformation
“Big IT”
“Big Stacks”
• Investment
• Innovation
• “Product Releases”
14
Adoption of Public Cloud Services
15
Transforming Enterprise IT
U.S. Top IaaS Provider Preferences;
(Source: IBM – IDC's U.S Outsourced Cloud Services Survey, 4Q13) 16
OpenStack Momentum
• Significant investments by
“Big IT Players”; however
• Fragmentation in
Distributions
• Hard to compete with
investment & clockspeed
of “Big Stack” players
• Difficult to build public &
private offerings
simultaneously
17
“Feature-Complete” Offerings
• IaaS
– MultiTenancy
– Delegated Access
– Geo Coverage (Regions / Zones)
– DNS
– Fine-grained Networking
Control
– VPCs
– Instance Types
– Instance Migration
– AutoScaling / Load Balancing
– IO Bandwidth Optimization
• Network
• Storage
– Object Storage | Block Storage
– Snapshots & Images
– Managed DB’s
(Relational / NoSQL)
– Queueing & Notification
– Stack Deployment Automation
• PaaS
– Supported Languages
• Java / Python / PHP /
Ruby / Docker / Node.js / …
– AutoScaling / Load Balancing
– High Availability Configs
– Deployment Paradigm
• Src Repo Interface (git, …)
• CI Tools (Jenkins, …)
– Monitoring
– Console / Dashboard Flexibility
– Stack Redeployment
– Execution Sandbox Security
– Logging Approach
– Dependency Mgmt
– Persistence Layer Support
18
API’s & Automation
• Cloud IaaS APIs enables automation tooling
– Puppet | Chef | Ansible | Salt
• Proprietary “Stack Builders” (e.g. CloudFormation) can also be used to bootstrap
entire environments for further tooling via automation.
• Different Providers currently provide APIs with varying granularity.
• Open-source language-specific SDKs sometimes wrap service-provider APIs (e.g.
boto).
• There is an open-source marketplace for common playbooks / cookbooks using
various providers. Earlier offerings generally have an advantage in this regard.
• Environment “Reflection” capabilities can provide an easy-entry path to
automation from manually constructed environments.
19
Economics
• Price per Pound
– $ / Instance / Time
– $ / GB / Time
– Billing Granularity (hours | minutes)
• IO
– Ingress / Egress Bandwidth Charges
(and throttling caps)
– Provisioned Network & Storage IO
• API Usage
– GETS / PUTs etc.
• Account Management Interfaces
• Reporting
• Tagging & Cost Accounting
• Service Limits
• Resale APIs
• Reserved Instances
• Spot Markets
20
Adoption Revisited
Adoption Scenarios
• Dev/Test
• Autoscaling Web / Mobile Apps
• Backup / Disaster Recovery
• Integration / Façade Services
• B2B Data Collaboration Ecosystem
• Data Manufacturing / HPC
• Analytics
• Application Services Migration
Adoption Drivers
• Cost
• Agility / Speed
• CapEx -> OpEx
• Scale / Volatility
Cloud Adopters
Employees | Dev Teams | Startups | Business Owners | IT Owners
21

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47Lining - Cloud Computing State of the Union 2014

  • 1. State of the Union Cloud Computing Services & Software 2014 @47lining www.47lining.com 1
  • 2. The Menu Intro • About Us • What Drives Cloud Adoption? For Who? With What First Steps? The LandScape • Stack Providers | IT Providers | Distributions • Iaas | PaaS | SaaS • Public | Private | Hybrid • New Entrants & Established Players • Transformation: What’s Happening Here? Which Offerings are Right for You? • “Cloud-Native” Application & Platform Development • APIs & Automation • “Feature Complete”ness • Economics TakeAways • Some Suggestions • Discussion / Q&A 2
  • 3. About Us • Boutique, highly specialized consultancy • We help our customers drive new revenue through Cloud-enabled transformation initiatives. • Practices: – Cloud Strategy – Cloud-Native Software Development – Cloud Automation & Operations 3
  • 4. The Framing for this Story Source: Modularity in the Design of Complex Engineering Systems, Carliss Baldwin and Kim Clark. January, 2004 IBM electronic computers networking equipment semiconductors programming services Packaged software Microsoft 4
  • 6. Why Cloud Adoption? Adoption Scenarios • Dev/Test • Autoscaling Web / Mobile Apps • Backup / Disaster Recovery • Integration / Façade Services • B2B Data Collaboration Ecosystem • Data Manufacturing / HPC • Analytics • Application Services Migration Adoption Drivers • Cost • Agility / Speed • CapEx -> OpEx • Scale / Volatility Cloud Adopters Employees | Dev Teams | Startups | Business Owners | IT Owners 6
  • 7. Stacks | Big IT | Distributions Cloud Transformation “Big Stacks” Distributions“Big IT” Provide Capital for Physical Capacity Productize Large-Scale Offerings (Business & Consumer) Provide Technology Underpinnings For Cloud Mgmt Platforms Provide IT Business Solutions and Transformation Services 7
  • 8. The “Big Stack” Providers All have different motivations & entry paths to Cloud Services. (This is important!)8
  • 9. The “Big IT” Providers Acquisitions Product and Consulting Services Investments Forward and Backward Integration Support for Distributions9
  • 11. Cloud Services “Pyramid” Transformation Services Software as a Service Platform as a Service Infrastructure as a Service Managing Migration to New IT Paradigms Business & Consumer Apps Application Deployment Scaling / HA Monitoring Compute Networking Storage 11
  • 12. Public | Private | Hybrid Public MultiTenant Private Biz1 Private Biz2 Private Biz3 Private Biz … 12
  • 13. 13
  • 14. What’s Happening Here? Business IT Spend Traditional Private Public Hybrid IaaSPaaSSaaS Market IT Spend IaaSPaaSSaaS Traditional Private Public Hybrid Transformation “Big IT” “Big Stacks” • Investment • Innovation • “Product Releases” 14
  • 15. Adoption of Public Cloud Services 15
  • 16. Transforming Enterprise IT U.S. Top IaaS Provider Preferences; (Source: IBM – IDC's U.S Outsourced Cloud Services Survey, 4Q13) 16
  • 17. OpenStack Momentum • Significant investments by “Big IT Players”; however • Fragmentation in Distributions • Hard to compete with investment & clockspeed of “Big Stack” players • Difficult to build public & private offerings simultaneously 17
  • 18. “Feature-Complete” Offerings • IaaS – MultiTenancy – Delegated Access – Geo Coverage (Regions / Zones) – DNS – Fine-grained Networking Control – VPCs – Instance Types – Instance Migration – AutoScaling / Load Balancing – IO Bandwidth Optimization • Network • Storage – Object Storage | Block Storage – Snapshots & Images – Managed DB’s (Relational / NoSQL) – Queueing & Notification – Stack Deployment Automation • PaaS – Supported Languages • Java / Python / PHP / Ruby / Docker / Node.js / … – AutoScaling / Load Balancing – High Availability Configs – Deployment Paradigm • Src Repo Interface (git, …) • CI Tools (Jenkins, …) – Monitoring – Console / Dashboard Flexibility – Stack Redeployment – Execution Sandbox Security – Logging Approach – Dependency Mgmt – Persistence Layer Support 18
  • 19. API’s & Automation • Cloud IaaS APIs enables automation tooling – Puppet | Chef | Ansible | Salt • Proprietary “Stack Builders” (e.g. CloudFormation) can also be used to bootstrap entire environments for further tooling via automation. • Different Providers currently provide APIs with varying granularity. • Open-source language-specific SDKs sometimes wrap service-provider APIs (e.g. boto). • There is an open-source marketplace for common playbooks / cookbooks using various providers. Earlier offerings generally have an advantage in this regard. • Environment “Reflection” capabilities can provide an easy-entry path to automation from manually constructed environments. 19
  • 20. Economics • Price per Pound – $ / Instance / Time – $ / GB / Time – Billing Granularity (hours | minutes) • IO – Ingress / Egress Bandwidth Charges (and throttling caps) – Provisioned Network & Storage IO • API Usage – GETS / PUTs etc. • Account Management Interfaces • Reporting • Tagging & Cost Accounting • Service Limits • Resale APIs • Reserved Instances • Spot Markets 20
  • 21. Adoption Revisited Adoption Scenarios • Dev/Test • Autoscaling Web / Mobile Apps • Backup / Disaster Recovery • Integration / Façade Services • B2B Data Collaboration Ecosystem • Data Manufacturing / HPC • Analytics • Application Services Migration Adoption Drivers • Cost • Agility / Speed • CapEx -> OpEx • Scale / Volatility Cloud Adopters Employees | Dev Teams | Startups | Business Owners | IT Owners 21