5. 20+ Data Related Investments
ADVERTISING
ANALYTHICS
CLOUD
LOCATION
6. Smart Data Samples
Artificial intelligence meets big data & digital marketing. Forbes 4th most
promising company in America.
Crowdsourced local workforce. Matches 350,000+ people with local tasks
completed across U.S. within hours.
80,000,000+ active users: online local search/classifieds in China.
Online analytics, marketing, security & fraud detection in China.
In-store analytics. 75 petabytes collected/year from 30,000+ sensors.
Fastest mobile browser serving 400,000,000+ active users in 90+ countries.
12. HERE CityLens
Map built on 180
layers of content
Serves local, real-time POI data in augmented reality experience
13. Autonomous Driving
Mercedes S500 autonomous
drive in 2014
100km route from
Mannheim to Pforzheim
Tracing first car route driven
in Europe
Powered by HERE
Precision 3D digital mapping
Scanned radius of 200m 25x/second
1 camera alone contributed 300
GB/hour
14. Sample HERE Data Projects
1.
2.
3.
4.
Predictive traffic analysis engine
Fully integrating all in-car & nearby sensors
Crowd-sourced map editing
ADAS adjusted for weather & personal driving preferences
16. Data Avalanche
90% of data is created in the last 2 years
Every minute:
48 hours of new video uploaded on Youtube
217 new mobile web users
684,478 pieces of content shared on Facebook
$272,070 spent on web shopping
3,125 new photos on Flickr
3,600 new photos on Instagram
47,000 app downloads from Apple
100,000 tweets sent
2,083 check-in’s on FourSquare
34,722 “likes” for brands and organizations on
Facebook
Source: Domo
17. Sensors – Explosion of New Data
Retail
Logistics
Wearables
35k US supermarkets;
50k products each. RFID
in each?
A USXpress truck tracks
900 data points from
10k sensors
485m wearable devices
in US by ’18
Home/ Office
Earth Monitors
490m smart meters & 13m
homes with energy mgmt
by 2015:12M automated
systems 2016 (IDC, ABI, GSMA)
1 trillion sensors to
monitor oil & gas,
wildlife, climate (HP)
Healthcare
Rise of the Disposable
Med Device Sensor
(ABI)
“7 Trillion Wireless Sensors by 2017”
Wireless World Research, Bosch
Source: Mobihealthnews, Wall Street Journal, IDC, ABI, GSMA, HP, KPHO, MEPTEC
18. Auto Data Growing by Factor of 100x
Google self-driving
cars: 3600 gb/hr
“Ford experimenting with cars that
generate 10x that, or 250gb/hr”
Ford Fusion Energi car: 25gb/hr
19. Global Mobile Data To Grow 16x in next
5 years
160
140
(Million TB)
120
70%+
CAGR
100
80
60
40
20
0
2011
Source: Cisco, IDC
2012
2013
2014
2015
2016
2017
20. Smart Data Challenges: Signal v Noise
“Every day, 3 times per second, we produce
the equivalent amount of data that the Library
of Congress has in its entire print collection.
Most of it is irrelevant noise.”
Nate Silver, statistician
21. Data Avalanche
Opportunities & challenges
Descriptive v. Predictive Analytics
Streaming Analytics: real-time analysis
Distributive Analytics: sensor v. server data
processing
Source: Domo
Explosion of Unstructured Data
Data Visualization: discerning signal from noise
22. Big Data Landscape – Many New Segments
Adapted from Dave
Feinleib (Forbes)
24. Smart Data: Where do we go from HERE?
Expectations
Gartner Hype Cycle
Trough of
Disillusionment
Technology
Trigger
Inflated
Expectations
Slope of
Enlightenment
Time
Slope of
Discernment
Data Overload
Noise > Signal
Signal to Noise Ratio
Intelligence
25. BO ILSOE
Partner
UPAL BASU
Partner
PAUL ASEL
Partner
WALTER MASALIN
Principal
DAVID TANG
Partner
JOHN GARDNER ANNIE LIN
KEVIN LAU
Partner Senior Associate Associate
LU GUO
Principal
YAO GE
Associate
VIVEK GOYAL ANUPAM RASTOGI
Principal
Analyst
